Klaviyo is an email and marketing automation platform designed to help grow businesses & build amazing customer experiences across their owned marketing channels

A brief overview of Klaviyo

Klaviyo helps eCommerce merchants grow their business by creating engaging content, building a targeted audience and driving relevant email campaigns. With an intuitive interface, powerful features, and a world-class support team, Klaviyo is the eCommerce marketing platform that allows you to scale your business without sacrificing the time it takes for your marketing. It is built with a focus on helping businesses grow sales through email. Klaviyo uses a combination of machine learning and human-powered data segmentation to create highly relevant, personalised campaigns that drive higher purchase rates, lower unsubscribe rates and more revenue.

Reasons to consider Klaviyo in your no-code stack

  • Turn an excel file into a segmentable audience using its import wizard. Then set customisable signup forms to get future contacts pulled directly into Klaviyo. Embed on your site and use popups that appear after people have been on your site for a while.
  • Turn on optimised abandon cart series populated with details of the order your customers left behind to recover and drive up sales.
  • Make the most of existing customers with post-purchase email series, including win-backs, product review requests, and friend referrals.

What can you accomplish with Klaviyo?

  • Whether it’s a newsletter, a one-off promotional campaign, an automated email flow or triggered series, or a Facebook ad – Klaviyo sets you up to send it all.
  • Only personalising with your customer’s first name ain’t good enough anymore. Klaviyo lets you pull in dynamic blocks for order details, cart contents, product recommendations and custom web feed.
  • A/B testing is a must-do for the data-driven marketer. Klaviyo makes it simple to AB test your email campaigns, and your triggered flows so that you can learn fast.

Top features of Klaviyo

  • Best-in-class Segmentation and Personalization
  • Pre-built Automations and Flow Builder
  • Data Science and Analytics
  • One-click integrations
  • ROI-based reporting
  • Facebook and Instagram advertising

Pricing plans

Usage based pricing

Learning resources

A few tweets about Klaviyo from real users

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