Video marketing has become the dominant force in digital strategy. In 2026, businesses face a clear reality: video is no longer optional - it’s essential. With over 91% of businesses now using video as a core marketing tool, the question is no longer whether to invest in video, but how to maximize its impact.
The numbers tell a compelling story. Video marketers report exceptional returns, with 93% achieving strong ROI and 66% generating more qualified leads annually. Global spending on digital video advertising has surpassed $207 billion, with projections reaching $239 billion by 2026. Meanwhile, artificial intelligence is reshaping video production, with 41% of businesses now using AI to create videos - a 128% increase in just two years.
For marketing leaders, sales teams, and content strategists, understanding these trends is critical. This article compiles over 60 verified video marketing statistics from the latest research, organized across eight key categories. Use these insights to benchmark your strategy, allocate budgets effectively, and stay competitive in an increasingly video-first marketing landscape.
Scope and Methodology
- Includes only publicly available video marketing statistics relevant for 2026.
- Based on the latest figures published within the last two years.
- Sources include primary research, first-party platform data, institutional studies, and industry reports.
- Each statistic is listed separately with its original source and study context.
- No estimates, forecasts, interpretations, or recommendations are included.
Key Video Marketing Statistics for 2026
- 91% of businesses use video as a marketing tool, based on 2026 data from HubSpot.
- 93% of video marketers report strong ROI from video marketing, the highest percentage since tracking began, based on 2025 data from SellersCommerce.
- Global spending on digital video advertising is projected to reach $239.1 billion by 2026, based on 2025 projections from Wix.
- 66% more qualified leads per year are generated by video marketers, based on HubSpot’s 2026 marketing statistics.
- 96% of video marketers say video has helped them increase brand awareness, up from 90% in 2024, based on 2025 data from SellersCommerce.
- 41% of businesses are using AI to create videos, up from 18% in 2023, based on 2025 data from SellersCommerce.
- YouTube Shorts averages over 70 billion daily views, based on 2025 data from SellersCommerce.
- 37% of marketers plan on increasing their investment in video marketing in 2026, based on HubSpot’s 2026 State of Marketing Report.
- 21% of marketers say short-form videos deliver the highest ROI, making it the top-performing content format, based on 2025 data from SellersCommerce.
- Video content leads to a 157% increase in organic traffic from search engines, based on 2025 data from SellersCommerce.
- 51% of video marketers use AI tools for video creation or editing, based on 2025 data from SellersCommerce.
Adoption and Usage Statistics
- 93% of businesses now use video as a marketing tool, up from 91% in 2024, based on 2025 data from SellersCommerce.
- 91% of businesses use video as a marketing tool, based on 2026 data from HubSpot.
- 28% growth in the number of businesses using video marketing occurred between 2016 and 2025, based on 2025 data from Wix.
- 99% of video marketers say video has helped them achieve their marketing goals, based on 2025 data from SellersCommerce.
- 93% of marketers plan on spending around the same or more on video marketing in 2025, based on 2025 data from SellersCommerce.
- YouTube Shorts averages over 70 billion daily views, based on 2025 data from SellersCommerce.
- 50% of small businesses have adopted AI-generated video creation tools, based on 2025 data from SellersCommerce.
- 19% of companies will start using AI for video creation soon, based on 2025 data from SellersCommerce.
ROI and Performance Statistics
- 93% of video marketers report strong ROI from video marketing, the highest percentage since tracking began, based on 2025 data from SellersCommerce.
- 90% of marketers report positive ROI from their video marketing efforts, based on 2025 data from SellersCommerce.
- 66% more qualified leads per year are generated by video marketers, based on HubSpot’s 2026 marketing statistics.
- 54% increase in brand awareness is achieved by video marketers, based on HubSpot’s 2026 marketing statistics.
- 21% of marketers say short-form videos deliver the highest ROI, making it the top-performing content format, based on 2025 data from SellersCommerce.
- 15.53% of marketers rank live-streaming video third for ROI performance, based on 2025 data from SellersCommerce.
- 82% increase in ROI is seen by businesses using AI-driven video marketing compared to traditional video creation, based on 2025 data from SellersCommerce.
- 40% boost in conversion rates is achieved by AI-generated product demonstration videos, based on 2025 data from SellersCommerce.
- 65% increase in viewer retention is achieved by AI-generated subtitles, based on 2025 data from SellersCommerce.
Organic Traffic and SEO Impact Statistics
- Video content leads to a 157% increase in organic traffic from search engines, based on 2025 data from SellersCommerce.
- 91% of businesses reported that video marketing improved their website traffic, based on 2025 data from Wix.
- 27% higher traffic improvement rates are reported in 2025 compared to 2015, when 55% of businesses said video marketing improved website traffic, based on 2025 data from Wix.
- 87% of businesses reported traffic increases from video marketing by 2020, based on historical data from Wix.
Brand Awareness and Perception Statistics
- 96% of video marketers say video has helped them increase brand awareness, up from 90% in 2024, based on 2025 data from SellersCommerce.
- 54% increase in brand awareness is achieved by video marketers, based on HubSpot’s 2026 marketing statistics.
- 17% more businesses in 2025 feel that video marketing provides good ROI compared to 2016, based on 2025 data from Wix.
- 92% of businesses reported that video marketing provides good ROI by 2023, based on historical data from Wix.
Global Spending and Investment Statistics
- Global spending on digital video advertising is projected to reach $239.1 billion by 2026, based on 2025 projections from Wix.
- Global spending on digital video advertising exceeded $190 billion in 2024, based on 2024 data from SellersCommerce.
- Global spending on digital video advertising is projected to surpass $207.5 billion in 2025, based on 2025 projections from SellersCommerce.
- 7.7% increase in digital video advertising spending is projected for 2026, based on 2025 projections from Wix.
- Global spending on digital video advertising is projected to reach $268 billion by 2029, marking a 29% rise from 2025, based on 2025 projections from Wix.
- $122.5 billion is projected for short-form digital video advertising spending in 2026, a 10.2% increase, based on 2025 projections from Wix.
- $157.5 billion is projected for short-form digital video advertising spending by 2029, a 41.9% increase from 2025, based on 2025 projections from Wix.
- 53% of marketers allocate a third of their budget or less to video content, based on 2025 data from SellersCommerce.
- 13.99% of marketers say they’ll invest more in video marketing channels in 2025, based on 2025 data from SellersCommerce.
- 5% of companies are cutting their video budgets, while over half are investing more, based on 2025 data from SellersCommerce.
- 37% of marketers plan on increasing their investment in video marketing in 2026, based on HubSpot’s 2026 State of Marketing Report.
Regional and Channel-Specific Spending Statistics
- U.S. businesses spent more on digital video ads ($85 billion) than on traditional TV ads ($59 billion), based on 2025 data from SellersCommerce.
- U.S. advertisers will spend $85 billion on mobile video ads in 2025, up from $71.84 billion in 2024, based on 2025 data from SellersCommerce.
- U.S. advertisers will spend an estimated $60.94 billion on mobile social media video ads in 2025, based on 2025 data from SellersCommerce.
- U.S. advertisers will spend an estimated $33.35 billion on CTV advertising in 2025, based on 2025 data from SellersCommerce.
- 29.58% of marketers plan to invest more in YouTube in 2025, based on 2025 data from SellersCommerce.
Platform Performance Statistics
- YouTube Shorts averages over 70 billion daily views, based on 2025 data from SellersCommerce.
- YouTube Shorts had an engagement rate of 7.91% in H1 2025, the highest of all short-form video platforms, based on 2025 data from SellersCommerce.
- 29.58% of marketers plan to invest more in YouTube in 2025, based on 2025 data from SellersCommerce.
- 21% of marketers say short-form videos deliver the highest ROI, making it the top-performing content format, based on 2025 data from SellersCommerce.
- 15.53% of marketers rank live-streaming video third for ROI performance, based on 2025 data from SellersCommerce.
AI Integration and Video Creation Statistics
- 41% of businesses are using AI to create videos, up from 18% in 2023, a 128% increase in two years, based on 2025 data from SellersCommerce.
- 51% of video marketers use AI tools for video creation or editing, based on 2025 data from SellersCommerce.
- 19% of companies will start using AI for video creation soon, based on 2025 data from SellersCommerce.
- 96% of marketers believe AI-driven personalization will be a game-changer for video marketing, based on 2025 data from SellersCommerce.
- 30% of outbound marketing messages from large organizations will be synthetically generated using generative AI by 2025, based on 2025 data from SellersCommerce.
- 82% increase in ROI is seen by businesses using AI-driven video marketing compared to traditional video creation, based on 2025 data from SellersCommerce.
- 40% boost in conversion rates is achieved by AI-generated product demonstration videos, based on 2025 data from SellersCommerce.
- 55% of consumers prefer personalized AI-generated videos over generic videos, based on 2025 data from SellersCommerce.
- 65% increase in viewer retention is achieved by AI-generated subtitles, based on 2025 data from SellersCommerce.
- 58% of marketing videos now use AI-generated voiceovers, which have reached near-human quality, based on 2025 data from SellersCommerce.
- 50% of small businesses have adopted AI-generated video creation tools, based on 2025 data from SellersCommerce.
- 57% of online ads feature AI-generated video content, based on 2025 data from SellersCommerce.
- The global AI video generator market is projected to grow from $534.4 million in 2024 to $2,562.9 million by 2032, representing a CAGR of 19.5%, based on 2025 projections from SellersCommerce.
Per-User Spending and Revenue Statistics
- Average spending on digital video advertisements is expected to reach $38.45 per internet user by 2029, an increase of nearly 12% from 2025, based on 2025 projections from Wix.
- Short-form video advertising expenditure is expected to reach $22.60 per internet user by 2029, up 23% from 2025 and nearly 50 times more than in 2017, based on 2025 projections from Wix.
- Average spending on digital video advertisements stood at $10.74 per internet user in 2017, based on historical data from Wix.
- Average spending on digital video advertisements exceeded $30 per internet user for the first time in 2021, a 126.6% increase from 2017, based on historical data from Wix.
- Short-form video advertising spending stood at $0.49 per internet user in 2017, based on historical data from Wix.
- Short-form video advertising spending exceeded $10 per user for the first time in 2021, an 81.3% increase from 2020, based on historical data from Wix.
- Video advertising revenue stood at $12.9 billion in 2020, based on historical data from Wix.
- Video advertising revenue reached $18.2 billion in 2021, a near 50% increase from 2020, based on historical data from Wix.
- Video advertising revenue surpassed $22 billion in 2022, a 26% increase from 2021, based on historical data from Wix.
- Video advertising revenue is projected to reach $36 billion in 2026, based on 2025 projections from Wix.
- Video advertising revenue is projected to exceed $42 billion by 2028, based on 2025 projections from Wix.
- Industry revenue is projected to grow by roughly a third (32%) between 2025 and 2028, based on 2025 projections from Wix.
References
- https://www.hubspot.com/marketing-statistics
- https://www.sellerscommerce.com/blog/video-marketing-statistics/
- https://www.wix.com/blog/video-marketing-statistics