Video Ad Performance Statistics for 2026: Engagement, ROI, Platforms, and Spending

In 2026, video ads dominate digital marketing landscapes, delivering measurable lifts in engagement, conversions, and revenue amid rising short-form content consumption and AI integration. Businesses allocate budgets toward high-ROI formats like YouTube Shorts and connected TV, where completion rates exceed 94% and short videos drive 21% higher returns than other content types. Platforms prioritize video in algorithms, with shares now outweighing likes in importance, while global digital video ad spend surpasses $190 billion annually.

This article compiles over 70 video ad performance statistics from primary research and platform data published in the last two years. Organized by key dimensions, these figures provide a reference for benchmarking campaigns in 2026.

Scope and Methodology

• Includes only publicly available video ad performance statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.

Key Video Ad Performance Statistics for 2026

87% of marketers say video has directly increased sales, based on a 2025 study by SellersCommerce.
88% of video marketers report that video has helped them generate leads, based on a 2025 study by SellersCommerce.
93% of marketers reporting strong ROI from video marketing, based on a 2025 study by SellersCommerce.
90% of marketers report positive ROI from video marketing efforts, based on a 2025 study by SellersCommerce.
21% of marketers say short-form videos deliver the highest ROI, based on a 2025 study by SellersCommerce.
Video content leads to a 157% increase in organic traffic from search engines, based on a 2025 study by SellersCommerce.
64% of consumers are more likely to buy a product featured in a video, based on a 2025 study by SellersCommerce.
Businesses using AI-driven video marketing see an 82% increase in ROI compared to traditional video creation, based on a 2025 study by SellersCommerce.
AI-generated product demonstration videos boost conversion rates by 40%, based on a 2025 study by SellersCommerce.
Global spending on digital video advertising exceeded $190 billion in 2024, based on a 2025 study by SellersCommerce.
U.S. businesses spent $85 billion on digital video ads in 2024, based on a 2025 study by SellersCommerce.

Adoption and Usage Statistics

84% of consumers want to see more videos from brands in 2026, based on a 2026 study by Wyzowl.
89% of consumers say video quality impacts their trust in a brand, based on a 2026 study by Wyzowl.
93% of video marketers say video has helped increase user understanding of their product or service, based on a 2026 study by Wyzowl.
93% of video marketers say video has helped increase brand awareness, based on a 2026 study by Wyzowl.
85% of video marketers say video has helped generate leads, based on a 2026 study by Wyzowl.
83% of video marketers say video has directly increased sales, based on a 2026 study by Wyzowl.
82% of video marketers say video has helped increase web traffic, based on a 2026 study by Wyzowl.
82% of video marketers say video has helped keep visitors on their website longer, based on a 2026 study by Wyzowl.
57% of video marketers say video has helped reduce support queries, based on a 2026 study by Wyzowl.
71% of video marketers believe videos between 30 seconds and 2 minutes are most effective, based on a 2026 study by Wyzowl.

Audience and Behavioral Statistics

63% of consumers prefer short video when they want to learn about a product or service, based on a 2025 study by Visla.
Over 55% of consumers prefer personalized AI-generated videos over generic videos, based on a 2025 study by SellersCommerce.
TikTok ad videos with captions get a 95% boost in brand affinity, based on a 2025 study by SellersCommerce.
TikTok ad videos with captions show a 58% increase in recall, based on a 2025 study by SellersCommerce.
TikTok ad videos with captions achieve a 25% jump in uniqueness, based on a 2025 study by SellersCommerce.
38% of TikTok users purchase directly through in-app links, based on a 2025 study by SellersCommerce.
97% of LinkedIn videos are vertical, based on a 2025 study by SellersCommerce.
78% of LinkedIn videos are shot with a smartphone rather than professional equipment, based on a 2025 study by SellersCommerce.

Channel Performance Statistics

YouTube Shorts averages over 70 billion daily views, based on a 2025 study by SellersCommerce.
YouTube Shorts had an engagement rate of 7.91% in H1 2025, based on a 2025 study by SellersCommerce.
Live-streaming video ranks third at 15.53% for ROI, based on a 2025 study by SellersCommerce.
29.58% of marketers plan to invest more in YouTube in 2025, based on a 2025 study by SellersCommerce.
TikTok is reported as the least effective platform for video marketing at 29%, based on a 2026 study by Wyzowl.
Interactive video is reported as the least effective at 20%, based on a 2026 study by Wyzowl.
X is reported as the least effective at 16%, based on a 2026 study by Wyzowl.

Engagement and Benchmark Statistics

YouTube Shorts average video engagement rate of 5.91%, based on a 2024 study by Fimmick via Swydo.
LinkedIn Video average video engagement rate of 5.60%, based on a 2024 study by Vidico via Swydo.
TikTok average video engagement rate of 3.85–4.90%, based on a 2026 study by Swydo.
Facebook Reels average video engagement rate of 2.18%, based on a 2026 study by Swydo.
Instagram Reels average video engagement rate of 1.23–1.48%, based on a 2024 study by Fimmick via Swydo.
Average Click-Through Rate (CTR) for video ads is 0.65%, based on a 2026 study by Swydo.
Top performer CTR for video ads is 0.90%+, based on a 2026 study by Swydo.
Average View Rate for video ads is 31.9%, based on a 2026 study by Swydo.
Top performer View Rate for video ads is 35%+, based on a 2026 study by Swydo.
YouTube organic content CTR benchmarks at 4-5% on average, based on a 2026 study by Swydo.
YouTube ads average CTR around 0.65%, based on a 2026 study by Swydo.
Interactive video content has seen a 200% increase in engagement since 2021, based on a 2025 study by SellersCommerce.
AI-generated subtitles boost viewer retention by 65%, based on a 2025 study by SellersCommerce.

Conversion and Acquisition Statistics

AI-generated product demonstration videos boost conversion rates by 40%, based on a 2025 study by SellersCommerce.
The end of a 60+ minute video has a 65% conversion rate for lead gen forms, based on a 2025 study by SellersCommerce.
The 3rd quarter of a 1–3 minute video achieves a 58% conversion rate, based on a 2025 study by SellersCommerce.
67% of video marketers quantify ROI through video views, based on a 2026 study by Wyzowl.
63% of video marketers quantify ROI through video engagement such as likes, shares and reposts, based on a 2026 study by Wyzowl.
52% of video marketers quantify ROI through leads/clicks, based on a 2026 study by Wyzowl.
40% of video marketers quantify ROI through customer engagement and retention, based on a 2026 study by Wyzowl.
36% of video marketers quantify ROI through brand awareness/PR, based on a 2026 study by Wyzowl.
32% of video marketers quantify ROI through bottom line sales, based on a 2026 study by Wyzowl.

Revenue and Business Impact Statistics

93% of marketers say video has helped to increase user understanding of their product or service, based on a 2026 study by Wyzowl.
U.S. advertisers will spend an estimated $85 billion on mobile video ads in 2025, based on a 2025 study by SellersCommerce.
U.S. advertisers will spend an estimated $60.94 billion on mobile social media video ads, based on a 2025 study by SellersCommerce.
U.S. advertisers will spend an estimated $33.35 billion on CTV advertising in 2025, based on a 2025 study by SellersCommerce.
Total U.S. ad spend projected to grow 9.5% in 2026, based on a 2026 study by IAB.
Digital channels like social media ad spend to grow +14.6% in 2026, based on a 2026 study by IAB.
Connected TV ad spend to grow +13.8% in 2026, based on a 2026 study by IAB.
Commerce media ad spend to grow +12.1% in 2026, based on a 2026 study by IAB.
Cross-platform measurement rising to 72%, based on a 2026 study by IAB.

Cost and Efficiency Statistics

YouTube ads average $0.026 cost per view (CPV), based on a 2026 study by Swydo.
YouTube CPMs range from $3-7, based on a 2026 study by Swydo.
Connected TV ads have CPMs of $10-38, based on a 2026 study by Swydo.
Connected TV ads achieve 94-98% completion rates, based on a 2026 study by Swydo.
Facebook and Instagram video ads typically run $0.01-0.03 per view, based on a 2026 study by Swydo.
58% of marketing videos now use AI-generated voiceovers, based on a 2025 study by SellersCommerce.

Content Type Popularity Statistics

Explainer videos preferred by 68% of marketers, based on a 2026 study by Wyzowl.
Video testimonials preferred by 57%, based on a 2026 study by Wyzowl.
Presentation videos preferred by 48%, based on a 2026 study by Wyzowl.
Video ads preferred by 48%, based on a 2026 study by Wyzowl.
Teaser videos preferred by 45%, based on a 2026 study by Wyzowl.
Product demos preferred by 39%, based on a 2026 study by Wyzowl.
Sales videos preferred by 37%, based on a 2026 study by Wyzowl.

AI and Innovation Statistics

86% of digital video ad buyers are already using or plan to use GenAI in ad creation, based on a 2025 study by IAB via Awakened Films.

References

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