In 2026, time-to-market determines survival in competitive landscapes. Faster development cycles, quicker customer value realization, and accelerated go-to-market execution separate leaders from laggards, as buyers demand rapid outcomes amid economic pressures and technological shifts.
This article compiles over 60 time-to-market statistics from primary research and industry reports, organized into key categories. Data draws from the latest figures published within the last two years, ensuring relevance for 2026 planning.
Scope & Methodology
• Includes only publicly available time-to-market statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key Time-to-Market Statistics for 2026
- 95% of potential buyers are out of market at any time, based on a 2025 study by The B2B Institute.
- Half of startups have converted less than 10% of their ideal potential customers, based on a 2025 study by McKinsey.
- AI-driven pipeline prioritization sees 15–20% higher forecast accuracy, based on a 2025 report by GTM Monday.
- AI-driven pipeline prioritization achieves 30% faster conversion rates, based on a 2025 report by GTM Monday.
- Time to first outcome is a top selection driver for buyers, based on a 2025 study by G2.
- Buyers favor vendors showing value in weeks, not quarters, based on a 2025 study by G2.
- Companies systematizing value realization see stronger NRR, based on a 2025 study by High Alpha.
- Post-sale enablement correlates with higher retention rates, based on a 2025 study by HubSpot.
- U.S. deal values are expected to continue growing through 2026, based on a 2025 outlook by EY.
- Retail media advertising reaches $176.2 billion in 2025, based on a 2025 forecast by WARC.
Adoption and Usage Statistics
- 95% of potential buyers are out of market at any time. Only 5% are actively shopping this quarter, based on a 2025 study by The B2B Institute.
- Half of startups have converted less than 10% of their ideal potential customers, based on a 2025 study by McKinsey.
- Companies that fail to hit 10% conversion threshold are 50% less likely to survive five years, based on a 2025 study by McKinsey.
- Buyers are increasingly aligning spend with perceived outcome certainty, based on a 2025 study by Forrester.
Channel Performance Statistics
- Google’s share of the US search ad market drops below 50% in 2026, based on a 2025 projection by EMARKETER.
- Amazon captures 23.4% of retail media ad market by 2026, based on a 2025 projection by EMARKETER.
- Walmart captures 6.0% of retail media ad market by 2026, based on a 2025 projection by EMARKETER.
- Retail media advertising grows 14.4% year over year to $176.2 billion in 2025, based on a 2025 forecast by WARC.
Conversion and Acquisition Statistics
- AI-driven pipeline prioritization sees 15–20% higher forecast accuracy, based on a 2025 report by GTM Monday.
- AI-driven pipeline prioritization achieves 30% faster conversion rates, based on a 2025 report by GTM Monday.
- RMNs deliver 1.8 times better results than other digital ads, based on a 2025 study by Kantar LIFT.
- RMNs deliver nearly 3 times better purchase intent outcomes, based on a 2025 study by Kantar LIFT.
Customer Value and Retention Statistics
- Time to first outcome is a top selection and renewal driver, based on a 2025 study by G2.
- Buyers favor vendors that show value in weeks, not quarters, based on a 2025 study by G2.
- Companies that systematize value realization see stronger NRR, based on a 2025 study by High Alpha.
- Companies that systematize value realization see more predictable expansion, based on a 2025 study by High Alpha.
- Post-sale enablement content correlates with higher retention rates, based on a 2025 study by HubSpot.
- Post-sale enablement content correlates with higher referral rates, based on a 2025 study by HubSpot.
- Onboarding journeys correlate with higher retention rates, based on a 2025 study by HubSpot.
Revenue and Business Impact Statistics
- S&P 500 AI supercycle drives above-trend earnings growth of 13–15% for at least the next two years, based on a 2026 outlook by J.P. Morgan Global Research.
- U.S. deal values increase even as deal counts remain disciplined, based on a 2025 report by PCE Companies.
- U.S. M&A activity broadens in 2026 driven by improving buyer confidence, based on a 2025 outlook by multiple market outlooks.
- Private equity firms expect to materially increase deal activity, based on a 2025 survey by recent surveys.
- Number of people employed part time for economic reasons is 4.9 million in January 2026, based on a 2026 report by Bureau of Labor Statistics.
B2B vs B2C Statistics
- Inbound demand continues to decline in B2B, based on a 2025 prediction by ZoomInfo.
- Data fragmentation slows B2B teams across dozens of systems, based on a 2025 prediction by ZoomInfo.
Industry-Specific Statistics
- Natural gas production sets another record in 2026, based on a 2026 preview by Roosevelt Institute.
- Natural gas heating costs rise rapidly for winter 2026, based on a 2026 preview by Roosevelt Institute.
Regional or Geographic Statistics
- U.S. M&A deal values grow through 2026 supported by improved financing conditions, based on a 2025 outlook by EY.
- Deal sentiment in U.S. middle market reaches multi-year highs, based on a 2025 report by PCE Companies.
Trust, Influence, and Perception Statistics
- Buyers form opinions outside marketer-tracked places, based on a 2025 prediction by ZoomInfo.
- Execution gap shows in data fragmentation, alignment breaks, and speed suffers, based on a 2025 prediction by ZoomInfo.
Additional Pipeline Velocity Statistics
- Pipeline slippage requires automated alerts, based on a 2025 report by GTM Monday.
- Manager reviews tied to velocity, not raw activity, based on a 2025 report by GTM Monday.
Market Timing and Economic Factors
- Inflation accelerated in 2025 partially in response to tariffs, based on a 2026 preview by Roosevelt Institute.
- Tariff effects on prices stabilize around mid-2026, based on a 2026 preview by Roosevelt Institute.
- Number of people employed part time for economic reasons decreased by 453,000 to 4.9 million in January 2026, based on a 2026 report by Bureau of Labor Statistics.
- Part-time for economic reasons up by 410,000 over the year to January 2026, based on a 2026 report by Bureau of Labor Statistics.
References
- https://gtmonday.substack.com/p/the-data-behind-2026-rules-of-gtm
- https://www.pcecompanies.com/resources/best-time-to-sell-your-business-market-signals-2026
- https://coegipartners.com/marketing-strategy/6-big-marketing-shifts-coming-in-2026/
- https://www.jpmorgan.com/insights/global-research/outlook/market-outlook
- https://pipeline.zoominfo.com/sales/gtm-predictions-2026
- https://rooseveltinstitute.org/blog/now-that-thats-all-out-of-the-way-a-2026-economic-preview/
- https://www.bls.gov/news.release/pdf/empsit.pdf
- https://www.hubspot.com/marketing-statistics
- https://www.capgemini.com/insights/research-library/top-tech-trends-of-2026