TikTok Ads Statistics for 2026: Revenue, CPM, CPC, CTR, Engagement, TikTok Shop, Format Benchmarks, and Audience Data

TikTok Ads Statistics

In 2026, TikTok is one of the fastest-growing advertising platforms in digital media. Global TikTok advertising revenue reached USD 17.2 billion in 2024, a trajectory toward USD 23.6 billion in 2025, and some analyst forecasts place the full-year figure as high as USD 33.1 billion. In the United States alone, TikTok ad revenue is expected to reach USD 9.51 billion in 2025, more than 4.5 times its 2021 level of USD 2.1 billion. TikTok ads now reach 17.9% of the global internet-using population aged 18 and over. U.S. TikTok ad impressions grew 44% year over year, outperforming every other major social platform in impression volume growth.

The engagement data distinguishes TikTok sharply from its competitors. The platform-wide average engagement rate is 4.1% across all categories, compared to Facebook’s 0.8%, and 67% of users describe TikTok ads as entertaining and non-intrusive. Brands targeting Gen Z see a ROAS of 1.7x on TikTok versus 1.2x on Instagram. TikTok’s CTR of 0.84% exceeds Facebook’s 0.72% and Instagram’s 0.59%. And 61% of users report being more likely to purchase from a brand after seeing it advertised on the platform.

TikTok Shop has added a powerful commerce layer. Global TikTok Shop GMV reached USD 33.2 billion in 2024, a 202% year-over-year increase, and rose to USD 26.2 billion in H1 2025 alone. The U.S. market generated USD 9 billion in TikTok Shop GMV within its first 16 months of operation. Beauty and personal care accounted for 22% of global TikTok Shop sales. And during Black Friday 2025, TikTok Shop generated over USD 500 million in just four days.

This article compiles more than 60 TikTok Ads statistics drawn from Electroiq, Keywords Everywhere, Lebesgue ecommerce benchmarks, SQ Magazine, TTS Vibes, Statista, Earnest Analytics, eMarketer, DataReportal, and specialist platform data publications within the last two years. Data spans ad revenue and market share, CPM and CPC cost benchmarks, CTR and engagement rate performance, ad format comparisons, TikTok Shop commerce data, audience demographics, and regional patterns.

Scope and Methodology

  • Includes only publicly available TikTok Ads statistics relevant for 2026.
  • Based on the latest figures published within the last two years.
  • Sources include primary research, first-party platform data, institutional studies, and industry reports.
  • Each statistic is listed separately with its original source and study context.
  • No estimates, forecasts, interpretations, or recommendations are included.

Key TikTok Ads Statistics for 2026

  • TikTok’s global advertising revenue reached USD 17.2 billion in 2024, up from USD 13.2 billion in 2023, USD 9.9 billion in 2022, and USD 3.88 billion in 2021, based on Statista data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • TikTok’s global ad revenue is projected to reach USD 23.6 billion in 2025, a 39% year-over-year increase from 2024, based on SQ Magazine analysis of platform monetization data published at SQ Magazine.
  • TikTok’s U.S. ad revenue is expected to reach USD 9.51 billion in 2025, more than 4.5 times its 2021 level of USD 2.1 billion, based on Statista data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • TikTok ads now reach 17.9% of the global internet-using population aged 18 and over, based on SQ Magazine analysis of platform monetization data published at SQ Magazine.
  • U.S. TikTok ad impressions grew 44% year over year in recently published data, outperforming all other major social platforms in impression volume growth, based on SQ Magazine analysis published at SQ Magazine.
  • TikTok’s average CTR of 0.84% exceeds Facebook’s 0.72% and Instagram’s 0.59%, based on Lebesgue ecommerce benchmark data published at Lebesgue.
  • The average CPC on TikTok is approximately USD 1.00, lower than Facebook at USD 1.72 and significantly lower than Instagram at USD 3.56, based on data cited in a 2025 TikTok benchmarks overview by ICUC Social.
  • 61% of TikTok users report being more likely to buy from a brand they see advertised on the platform, and 92% take some form of action after viewing an ad, based on data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • Brands targeting Gen Z on TikTok achieve a ROAS of 1.7x, compared to 1.2x on Instagram for the same demographic, based on SQ Magazine analysis of platform monetization data published at SQ Magazine.
  • TikTok’s global advertising reach declined by 96.1 million users between October 2024 and January 2025, a 5.7% quarterly decline, driven by regulatory uncertainty and data restrictions in specific markets, based on DataReportal data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • 93% of the highest-performing TikTok ads include music or sound as a primary creative element, based on data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • Vertical video formats on TikTok receive 40.1% more impressions than landscape or square video formats, demonstrating the dominance of native full-screen content, based on data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.

Ad Revenue and Market Share Statistics

  • TikTok’s global advertising revenue grew at a CAGR of approximately 64.8% from USD 3.88 billion in 2021 to USD 17.2 billion in 2024, based on Statista data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • TikTok’s U.S. ad revenue surged 139% year over year from 2021 to 2022, rising from USD 2.1 billion to USD 5.03 billion, representing one of the fastest national advertising market expansions on record for a single platform, based on SQ Magazine analysis published at SQ Magazine.
  • Ad prices on TikTok have been rising at an annual rate of approximately 12.28%, with December consistently recording the highest advertising costs of the year, based on data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • A branded hashtag challenge on TikTok costs approximately USD 150,000 for a six-day campaign, representing one of the platform’s highest-investment managed formats, based on Keywords Everywhere data published in a 2025 TikTok advertising statistics guide at Keywords Everywhere.
  • Ad campaigns aimed at increasing video views on TikTok average USD 2,537.94 per campaign and generate the highest impression volumes of any campaign objective, based on Keywords Everywhere data published in a 2025 TikTok advertising statistics guide at Keywords Everywhere.
  • TikTok strongly enforced its advertising rules in 2025, removing 5.8 million ads in Q2 and 2.2 million ads in Q3 for policy violations, based on platform enforcement data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • AI-powered ad targeting on TikTok is reported to improve campaign performance by up to 33% relative to non-AI targeting baselines, based on SQ Magazine analysis published at SQ Magazine.

CPM, CPC, and Cost Benchmarks

  • The average CPM on TikTok is approximately USD 10.00, slightly higher than Facebook at USD 7.19 and Instagram at USD 7.91, based on data cited in a 2025 TikTok benchmarks and statistics overview by ICUC Social.
  • Wednesday is the most expensive day to run ads on TikTok at an average CPM of USD 3.43, while December is the priciest month overall with a CPM averaging USD 4.15, based on Keywords Everywhere data published in a 2025 TikTok advertising statistics guide at Keywords Everywhere.
  • The average CPC on TikTok ranges from USD 0.20 to USD 2.00 depending on bidding strategy, ad quality, and target audience, with a mid-range benchmark of approximately USD 1.00, based on Lebesgue ecommerce benchmark data published at Lebesgue.
  • Boosting an organic post via TikTok Promote delivers CPC rates of USD 0.07 to USD 0.20, the lowest cost-per-click mechanism on the platform, compared to USD 0.20 to USD 2.00 for standard Ads Manager placements, based on analysis published by Quimby Digital.
  • U.S. CPMs for competitive objectives on TikTok often range from USD 10 to USD 20, while India and emerging market CPMs typically range from USD 2.50 to USD 6.00, reflecting significant geographic cost variation, based on analysis published by Marketing LTB.
  • TopView ads, which take over the full screen for up to 60 seconds upon app open, command premium CPMs well above the platform average and are typically sold as reservation buys rather than auction placements, based on format benchmarks published by AdBacklog.
  • In-feed ads deliver the best CPC efficiency of any standard TikTok format for performance-oriented campaigns, with Spark Ads consistently outperforming standard in-feed placements by boosting organic creator content as paid units, based on format benchmark analysis published by AdBacklog.

CTR, Engagement, and Conversion Statistics

  • The average CTR for TikTok ads is 0.84%, with a benchmark range of 0.5% to 1.5% for well-optimized creatives and above 2% considered excellent for ads tailored to TikTok’s native style, based on Lebesgue ecommerce benchmark data published at Lebesgue.
  • The average conversion rate for TikTok ads is approximately 0.46%, with room for improvement as brands refine targeting and optimize landing page experiences, based on Lebesgue ecommerce benchmark data published at Lebesgue.
  • Video view-through rates for TikTok ads are 29% higher than industry benchmarks across comparable video ad platforms, based on SQ Magazine analysis published at SQ Magazine.
  • The overall average TikTok engagement rate across all content categories is 4.1%, with the media and publishing sector achieving 4.7%, based on Dash Hudson data from June 2024, cited in a 2025 TikTok benchmarks overview by Enrich Labs.
  • TikTok’s average engagement rate of 4.1% compares to Facebook’s 0.8%, making TikTok approximately 5.1 times more engaging per post than Facebook for brand content, based on data cited in a 2025 TikTok advertising statistics overview by Marketing LTB.
  • To avoid ad fatigue, practitioners recommend an ad frequency of 5 to 7 views per user, as engagement and click rates decline measurably beyond that threshold, based on benchmark guidance published by Lebesgue.
  • 74% of weekly Gen Z TikTok users report being more likely to seek out more information about a product or brand after seeing an ad for it on the platform, based on Keywords Everywhere data published in a 2025 TikTok advertising statistics guide at Keywords Everywhere.
  • 67% of TikTok users describe ads on the platform as entertaining and non-intrusive, the highest share of any major social platform, based on SQ Magazine analysis published at SQ Magazine.

TikTok Shop and Commerce Statistics

  • TikTok Shop generated USD 33.2 billion in global gross merchandise value in 2024, a 202% year-over-year increase from USD 11 billion in 2023 and USD 0.9 billion in 2021, based on TTS Vibes analysis and TikTok Newsroom data published at TTS Vibes.
  • TikTok Shop reached USD 26.2 billion in global GMV in H1 2025, positioning the platform for approximately USD 66 billion in full-year 2025 GMV, based on TTS Vibes analysis published at TTS Vibes.
  • The United States generated USD 9 billion in TikTok Shop GMV within its first 16 months of operation, launching in September 2023 and reaching that milestone by early 2025, based on data cited in a 2025 TikTok Shop statistics guide by Influencer Marketing Hub.
  • TikTok Shop generated over USD 500 million in GMV over the four-day Black Friday to Cyber Monday period in 2025, with 50% more U.S. users engaged with TikTok shopping during BFCM 2025 compared to 2024, based on data published by Resourcera.
  • Short-form video content drives approximately 58% to 60% of TikTok Shop GMV in the United States, with in-app shops contributing 30% and livestreaming accounting for the remaining 10%, based on Statista research cited in a TikTok Shop overview at Statista.
  • TikTok commanded 68.1% of all U.S. social commerce GMV as of early 2024, far ahead of Whatnot at 31% and Meta platforms collectively at less than 1%, based on the Earnest Analytics Case Study data cited in a 2025 TikTok Shop statistics guide at Influencer Marketing Hub.
  • Beauty and personal care is the top-selling TikTok Shop category globally, generating USD 2.49 billion in GMV and accounting for 22% of total global TikTok Shop sales, based on TTS Vibes and Influencer Marketing Hub data published at TTS Vibes.
  • TikTok influencers drove USD 5.4 billion in U.S. GMV during 2024, representing 60% of total U.S. TikTok Shop transactions, with 15.3 million creators in the global TikTok Shop ecosystem in H1 2025, based on TTS Vibes analysis published at TTS Vibes.
  • TikTok Shop’s repeat customer rate reached 81.3% in February 2024, up from 64% in November 2023, based on TikTok Newsroom and DataSlayer analysis published at DataSlayer.
  • More than 15 million sellers are active on TikTok Shop globally as of 2025, offering over 70 million products across 750 or more categories, based on data published by Resourcera.

Audience and Behavioral Statistics

  • TikTok has 1.92 billion monthly active users globally as of Q1 2025, a 13% year-over-year increase from 1.7 billion in 2024, with daily active users exceeding 1.12 billion, based on SQ Magazine platform analysis published at SQ Magazine.
  • The United States leads TikTok’s user base with approximately 135.79 to 161 million active users depending on the reporting period analyzed, followed by Indonesia at 107.7 million and Brazil at 91.75 million, based on data from multiple sources cited in a 2025 TikTok advertising statistics compilation by Electroiq.
  • The average TikTok user spends 73 minutes per day on the platform in 2025, up from 68 minutes in 2024, and opens the app an average of 11 times per day, based on SQ Magazine platform analysis published at SQ Magazine.
  • 88% of TikTok users worldwide say they use the app at least once a day, and 72% of Gen Z users check TikTok multiple times daily, based on SQ Magazine platform analysis published at SQ Magazine.
  • 38% of TikTok users globally are aged 18 to 24, with the 25 to 34 age segment representing the largest single ad demographic in many markets as of April 2025, based on data analyzed in a 2025 TikTok advertising statistics compilation by Electroiq.
  • TikTok was downloaded 244.51 million times in Q1 2025, followed by 192.31 million downloads in Q2 2025, with cumulative total downloads reaching 5.48 billion as of mid-2025, based on data published by Teleprompter.com.
  • TikTok’s 30-day retention rate is 43.7%, one of the highest among major social media platforms, reflecting strong habitual usage patterns, based on SQ Magazine platform analysis published at SQ Magazine.

Regional or Geographic Statistics

  • The United States accounts for 24% of all TikTok platform visits despite ongoing regulatory scrutiny about the platform’s ownership, with Teleprompter.com research showing the U.S. generating the highest single-country engagement with the platform, based on data published by Teleprompter.com.
  • Indonesia leads global TikTok Shop by H1 2025 GMV at USD 6 billion, followed by the United States at USD 5.8 billion, a 91% year-over-year increase for the U.S. market, while Malaysia achieved the highest regional growth rate at 150% year over year, based on TTS Vibes analysis published at TTS Vibes.
  • Southeast Asia historically accounts for over 90% of total TikTok Shop items sold by volume, with Thailand, Vietnam, Malaysia, the Philippines, Singapore, and Indonesia as the dominant markets, based on data cited by Marketing LTB.
  • India, Iran, Nepal, and Somalia are among the few countries that have enforced a TikTok ban, while TikTok’s U.S. regulatory proceedings have not resulted in a sustained ban, based on platform availability data published by Teleprompter.com.
  • APAC markets frequently deliver lower CPMs and higher engagement rates for ecommerce and entertainment categories than North American and European markets, with India and emerging market CPMs commonly ranging from USD 2.50 to USD 6.00, based on analysis published by Marketing LTB.
  • TikTok Europe launched TikTok Shop in Spain and Ireland in late 2024 and expanded to France, Germany, and Italy in early 2025, extending TikTok commerce beyond its Southeast Asia and U.S. strongholds, based on data published by Electroiq.
  • Among the top markets for TikTok Shop seller count, Indonesia leads with approximately 515,000 shops, followed by the United States at 475,000 shops, Thailand at 470,000 shops, and Vietnam at 431,000 shops, based on Resourcera analysis published at Resourcera.

References

‍

Subscribe to our newsletter

Occasionally, we send you a really good curation of profitable niche ideas, marketing advice, no-code, growth tactics, strategy tear-dows & some of the most interesting internet-hustle stories.

By clicking Subscribe you're confirming that you agree with our Terms and Conditions.
Thank You.
Your submission has been received.
Now please head over to your email inbox and confirm your subscription to start receiving the newsletter.
Oops!
Something went wrong. Please try again.