SaaS Churn Benchmarks Statistics for 2026: By Company Size, Industry, and Pricing

In 2026, retaining customers defines SaaS success amid economic pressures and rising competition. Churn directly erodes recurring revenue, with even small rate differences compounding to massive losses over time. Benchmarks reveal stark variations by company stage, contract type, and customer segment, underscoring the need for tailored retention strategies.

This article compiles over 60 SaaS churn benchmarks statistics from primary research and industry reports published in the last two years. Data is organized by key dimensions including company size, industry verticals, pricing models, and churn components, providing a reference for benchmarking performance.

Scope and Methodology

• Includes only publicly available SaaS churn benchmarks statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.

Key SaaS Churn Benchmarks Statistics for 2026

8.5% annual churn for annual contracts, based on a 2026 analysis by MRR Saver.
16% annual churn for month-to-month billing, based on a 2026 analysis by MRR Saver.
3.5% average annual B2B SaaS churn rate, based on a 2025 Recurly Churn Report.
2.6% voluntary churn rate for B2B SaaS annually, based on a 2025 Recurly Churn Report.
0.8% involuntary churn rate for B2B SaaS annually, based on a 2025 Recurly Churn Report.
3-7% monthly churn for SMB SaaS, based on a 2026 analysis by MRR Saver.
1-3% monthly churn for mid-market SaaS, based on a 2026 analysis by MRR Saver.
0.5-1% monthly churn for enterprise SaaS, based on a 2026 analysis by MRR Saver.
3-5% monthly churn for small and medium-sized B2B SaaS firms, based on a 2025 analysis of 900+ companies by Churnfree.
1.5-3% monthly churn for mid-market B2B SaaS companies, based on a 2025 analysis by Churnfree.

Adoption and Usage Statistics

31-58% annual churn for SMB SaaS, based on a 2026 analysis by MRR Saver.
11-22% annual churn for mid-market SaaS, based on a 2026 analysis by MRR Saver.
6-10% annual churn for enterprise SaaS, based on a 2026 analysis by MRR Saver.
6.5% monthly customer churn for early-stage SaaS under $300K ARR, based on a 2026 analysis by MRR Saver.
3.7% monthly customer churn for growth-stage SaaS at $1M-$3M ARR, based on a 2026 analysis by MRR Saver.
3.1% monthly customer churn for scale-stage SaaS at $8M+ ARR, based on a 2026 analysis by MRR Saver.
1.8% net MRR churn for large-scale SaaS at $15M+ ARR, based on a 2026 analysis by MRR Saver.
3-7% monthly churn for small to medium-sized SaaS businesses, based on a 2026 guide by Churnfree.
1% monthly churn as ideal benchmark for SaaS, based on a 2026 guide by Churnfree.
3.5% average monthly churn rate in Q1 2025 for SaaS, based on a 2025 analysis by Churnfree.

Channel Performance Statistics

6-10% annual churn benchmark for B2B SaaS, based on a 2025 analysis by Churnfree.
5% or lower annual churn essential for sustainable growth in established SaaS companies, based on a 2026 guide by Churnfree.
12% median gross dollar churn annually for SaaS companies, based on a 2026 guide by Churnfree.
13% median annual logo churn for SaaS companies, based on a 2026 guide by Churnfree.
13% overall median annual churn rate for SaaS companies, based on a 2026 guide by Churnfree.
3-5% monthly churn typical for B2B SaaS, based on a 2026 guide by Churnfree.
<1% monthly churn target for mid-market and enterprise B2B SaaS, based on a 2026 guide by Churnfree.
10-14% average annual churn rate for SaaS, based on aggregated industry reports by Revenera.
<5% annual churn rate benchmark for good SaaS performance, based on aggregated industry reports by Revenera.

Conversion and Acquisition Statistics

3–7% annual churn rate considered strong for B2B SaaS, based on a 2026 Baremetrics analysis.
10–15% annual churn rate typical for average B2B SaaS performers, based on a 2026 Baremetrics analysis.
5–7% monthly churn for B2C subscription services, based on a 2026 Baremetrics analysis.
<1% monthly churn target for enterprise-level SaaS products, based on a 2026 Baremetrics analysis.
3–5% monthly churn healthy for SMB-targeted SaaS, based on a 2026 Baremetrics analysis.
5-7% average annual churn rate for SaaS companies, based on a 2026 Vena Solutions report.

Trust, Influence, and Perception Statistics

48% of all churn from involuntary failed payments in SaaS, based on a 2026 analysis by MRR Saver.
3.50% average B2B voluntary churn rate annually, based on a 2026 analysis by MRR Saver.
4.04% average B2C voluntary churn rate annually, based on a 2026 analysis by MRR Saver.
6.5-8% total monthly churn for consumer-facing SaaS in digital media, retail, and education, based on a 2026 analysis by MRR Saver.
0.9% involuntary churn annually for average B2B SaaS, based on a 2026 Oliver Munro report.
75% of software companies reported declining retention rates in 2024, based on a 2026 Oliver Munro report.
0.8% average involuntary churn rate, based on a 2026 Oliver Munro report.

Customer Value and Retention Statistics

6.1% monthly churn for low-cost products under $25 ARPU, based on a 2026 analysis by MRR Saver.
2-4% monthly churn for mid-range products at $50-$249 ARPU, based on a 2026 analysis by MRR Saver.
1.8% monthly churn for high-value products over $1,000 ARPU, based on a 2026 analysis by MRR Saver.
3% monthly churn leads to MRR drop to $69,384 after 12 months from $100K start, based on a 2026 analysis by MRR Saver.
5% monthly churn leads to MRR drop to $54,036 after 12 months from $100K start, based on a 2026 analysis by MRR Saver.
8% monthly churn leads to MRR drop to $36,770 after 12 months from $100K start, based on a 2026 analysis by MRR Saver.
1-2% monthly churn for enterprise-level B2B SaaS organizations, based on a 2025 analysis by Churnfree.

Revenue and Business Impact Statistics

20% median annual churn rate for SaaS companies making $10 million annually, based on a 2026 SeoProfy report citing Finance Online.
5.2% annual churn rate for SaaS companies, based on a 2026 SeoProfy report citing FirstPageSage.
4% monthly churn rate considered good benchmark for SaaS business, based on a 2026 SeoProfy report citing Recurly.
60-70% of SaaS companies fail to hit <5% annual churn benchmark, based on aggregated industry reports by Revenera.

B2B vs B2C Statistics

3.5% average B2B SaaS churn rate annually, split between 2.6% voluntary and 0.9% involuntary, based on a 2026 Oliver Munro report.

Industry-Specific Statistics

1.8% monthly churn for infrastructure SaaS, based on a 2026 analysis by MRR Saver.
4.8% monthly churn for HR and back office SaaS, based on a 2026 analysis by MRR Saver.
4.8-8.1% monthly churn for marketing and sales tools SaaS, based on a 2026 analysis by MRR Saver.
7.5% monthly churn for healthcare SaaS, based on a 2026 analysis by MRR Saver.
9.6% monthly churn for EdTech SaaS, based on a 2026 analysis by MRR Saver.
3.6x slower churn for software purchased by C-suite executives versus individual contributors, based on a 2026 analysis by MRR Saver.

Regional or Geographic Statistics

55% of businesses face problems managing SaaS sprawl impacting churn, based on a 2026 SeoProfy report citing Better Cloud.

References

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