Retargeting Statistics for 2026: CTR, Conversion Rates, CPC, Platform Benchmarks, Cart Abandonment, and B2B Performance

In 2026, retargeting is the most universally validated tactic in digital advertising. Only 2% of website visitors convert on their first visit, meaning 98% of all traffic a business pays to acquire leaves without generating revenue. Retargeting exists to recover that lost opportunity, and the data confirms it does so at scale: retargeted ads achieve a CTR of 0.9% to 1.2% in 2025, up from 0.8% in 2024, compared to 0.07% for standard display ads, making them ten times more effective at capturing attention. Visitors who are retargeted are 70% more likely to convert than those who are not. Conversion rates increase up to 150% through retargeting, and ROAS averages 4.2x across Google retargeting campaigns in 2025, up from 4.0x in 2024. Ninety-two percent of marketers agree that retargeting outperforms other ad tactics in terms of ROI and engagement.

The economics reinforce the strategic case. Retargeting campaigns typically cost 30% to 60% less per click than cold traffic campaigns, and CPA is 20% to 40% lower than non-retargeting campaigns. AdRoll data for 2025 shows that retargeting CPMs have dropped up to 18% year-over-year, making 2025 one of the most cost-efficient periods for display retargeting since 2020. Retargeting reduces CPA by up to 42%, boosts branded search traffic by 104%, and increases brand recall by 57%.

The structural environment for retargeting is undergoing its most significant shift since the practice began. Chrome’s Privacy Sandbox and the phase-out of third-party cookies are reducing available cookie-based audience pools, forcing a pivot to first-party data, consent-based signals, GA4 event audiences, and platform-native engagement lists. Seventy-seven percent of marketers are concerned about cookie deprecation, 61% of companies are shifting toward first-party tracking, and 53% express concern about ad targeting effectiveness in a post-cookie world. But early data from brands that have migrated shows that performance is preserved: a mid-sized retailer that migrated to GA4 maintained a steady 4.1x ROAS even after losing 20% of its cookie pool.

This article compiles 75+ retargeting statistics organized across nine thematic sections, drawn from the latest figures published within the last two years by primary data sources including AdRoll, WordStream, Meta platform data, SharpSpring, DataXu, LinkedIn Marketing Solutions, Cropink, Marketing LTB, NewswireJet, DemandSage, 99firms, TrueList, and SalesSOSO. Every statistic is atomic, individually sourced, and linked directly to its original study or publication.

Scope and Methodology

Includes only publicly available retargeting statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Retargeting Statistics for 2026

Only 2% of website visitors convert on their first visit, creating the fundamental demand for retargeting to recover the remaining 98% of traffic, based on data cited in 99firms Retargeting Statistics.
Retargeted ads achieve an average CTR of 0.7% to 1.2%, compared to 0.07% for standard display ads, making retargeting ten times more effective at capturing user attention, based on benchmark data compiled by Cropink Retargeting Statistics 2025.
Average CTR for retargeting increased to 0.9% to 1.2% in 2025, up from 0.8% in 2024, based on 2025 retargeting performance data compiled by NewswireJet Retargeting Statistics 2025.
Retargeting can increase conversion rates by up to 150%, based on a DataXu study cited in 99firms Retargeting Statistics.
70% of consumers are more likely to convert after being exposed to retargeting ads compared to cold audiences, based on retargeting effectiveness data cited in Cropink Retargeting Statistics 2025.
Average ROAS for retargeting campaigns across Google Ads is 4.2x in 2025, up from 4.0x in 2024, based on 2025 retargeting benchmark data by NewswireJet Retargeting Statistics 2025.
Retargeting CPMs dropped up to 18% year-over-year in 2025, making it one of the most cost-efficient periods for display retargeting since 2020, based on AdRoll data compiled by NewswireJet Retargeting Statistics 2025.
92% of marketers agree that retargeting outperforms other ad tactics in terms of ROI and engagement, based on a marketer survey cited in Cropink Retargeting Statistics 2025.
Retargeting reduces cost per acquisition by up to 42%, based on CPA impact data cited in Marketing LTB Retargeting Statistics 2025.
Retargeting campaigns typically cost 30% to 60% less per click than cold traffic campaigns, based on CPC comparison data cited in Marketing LTB Retargeting Statistics 2025.
Retargeting boosts branded search traffic by 104%, based on search behavior data cited in Marketing LTB Retargeting Statistics 2025.
Retargeting results in a 1,046% lift in trademark search behavior, based on benchmark data cited in Skai Retargeting Statistics.

CTR and Engagement Statistics

The average CTR for retargeting ads is 0.7%, compared to 0.07% for standard display ads, a 10x performance differential, based on benchmark data cited in DemandSage Retargeting Statistics 2026.
Facebook retargeting achieves an average CTR of 0.9%, Instagram retargeting achieves 1.1%, and Google Display retargeting achieves 0.7% to 1.2%, based on platform performance data cited in Cropink Retargeting Statistics 2025.
Retargeted users are 3x more likely to engage with an ad compared to cold audiences who have never interacted with a brand, based on engagement comparison data cited in Cropink Retargeting Statistics 2025.
CTR decreases by approximately 50% after five months if the same ad creative set is run continuously without refreshes, based on creative decay data cited in BloggingX Retargeting Statistics 2024.
LinkedIn retargeting ads increase CTR by 30% compared to non-retargeted LinkedIn ads, and contact targeting on LinkedIn increases click rate by 37%, based on LinkedIn Marketing Solutions data cited in DemandSage Retargeting Statistics 2026.
Using dynamic creatives in retargeting increases CTR by 27%, and personalized messages increase conversion by 32%, based on creative personalization performance data cited in Marketing LTB Retargeting Statistics 2025.
Carousel retargeting ads improve CTR by 25% to 45% compared to single-image retargeting formats, based on format comparison data cited in Marketing LTB Retargeting Statistics 2025.
Retargeting improves brand recall by 57%, making consumers more likely to engage with the brand in subsequent interactions, based on brand recall data cited in Cropink Retargeting Statistics 2025.
Retargeting lifts ad engagement rates by up to 400%, and can increase web traffic by up to 700%, based on engagement and traffic impact data cited in Skai Retargeting Statistics.
Overexposure of 15 or more impressions weekly increases ad fatigue by 40%, while the ideal frequency cap is 5 to 12 impressions per user per week, with optimal retargeting windows of 7 to 30 days after a website visit, based on frequency threshold data cited in Marketing LTB Retargeting Statistics 2025.

Conversion Rate Statistics

The average conversion rate for retargeting across Google Ads is 7.5% in 2025, up from 7.2% in 2024, based on 2025 retargeting performance benchmarks compiled by NewswireJet Retargeting Statistics 2025.
Retargeting improves total conversions by 30% to 50% on average across campaigns, based on conversion impact data cited in Marketing LTB Retargeting Statistics 2025.
Dynamic product ads increase conversion rates by 50% to 200% compared to standard static display ads, based on dynamic ad format conversion data cited in Marketing LTB Retargeting Statistics 2025.
Retargeting with incentives such as a 10% discount improves conversion by 41%, based on incentive-based retargeting performance data cited in Marketing LTB Retargeting Statistics 2025.
Multi-channel retargeting converts 24% better than single-channel retargeting, based on cross-channel performance comparison data cited in Marketing LTB Retargeting Statistics 2025.
B2B retargeting outperforms B2C retargeting by over 400% on conversions per impression, based on a survey cited in 99firms Retargeting Statistics.
Ecommerce retargeting increased conversions by an average of 128%, and financial services retargeting increased conversions by an average of 147%, based on a DataXu study cited in BloggingX Retargeting Statistics 2024.
Returning visitors put items in their cart at nearly double the rate of first-time visitors, at 14.8% compared to 7.6%, making retargeted warm traffic disproportionately valuable for cart progression, based on behavioral data cited in LLCBuddy Retargeting Software Statistics 2025.
Conversion rates actually increase over time up until the user has seen an ad approximately five or six times, after which performance begins to plateau or decline, based on frequency-to-conversion analysis cited in Skai Retargeting Statistics.
Users retargeted with video are 34% more likely to convert than users retargeted with static images, based on video format retargeting data cited in Marketing LTB Retargeting Statistics 2025.

CPC and Cost Statistics

Retargeting campaigns on Google Display average USD 0.25 to USD 1.50 per click, and Facebook retargeting CPC averages USD 0.50 to USD 1.20, both substantially lower than cold-traffic search CPCs, based on cross-platform cost data cited in Marketing LTB Retargeting Statistics 2025.
The average CPC for retargeted ads on Google ranges from USD 0.60 to USD 1.20, approximately half the price of Google search ads, based on CPC comparison data cited in ThriveMyWay Retargeting Stats.
Facebook charges from USD 0.75 to USD 1.25 per click on remarketing ads, based on Facebook remarketing cost data cited in ThriveMyWay Retargeting Stats.
LinkedIn retargeting CPC averages USD 4 to USD 8, higher than other platforms but targeting purchase-intent B2B audiences, based on LinkedIn retargeting cost benchmarks cited in Marketing LTB Retargeting Statistics 2025.
Display and social retargeting ads have an average CPC approximately half that of search ads, based on cross-channel cost comparison data cited in BloggingX Retargeting Statistics 2024.
Retargeting ads often cost 50% less per acquisition than traditional search campaigns because they focus on users already primed to convert, based on acquisition cost comparison data cited in Amra and Elma Top Retargeting Ad Statistics.
Mobile retargeting ads have a 30% lower CPC than desktop retargeting, making mobile retargeting campaigns more cost-effective on a per-click basis, based on device-level cost data cited in Cropink Retargeting Statistics 2025.
The average CPA for retargeting campaigns is 20% to 40% lower than non-retargeting campaigns, and cross-platform retargeting reduces CPAs by 21%, based on CPA performance data cited in Marketing LTB Retargeting Statistics 2025.
Retargeting reduces CPA by up to 42% and produces 6x to 15x ROAS depending on campaign segment and industry, based on ROAS range data cited in Marketing LTB Retargeting Statistics 2025.
Display retargeting ads have an average CPM of USD 6 to USD 10, while AdRoll data shows CPMs dropped up to 18% year-over-year in 2025, based on display retargeting CPM data cited in Marketing LTB Retargeting Statistics 2025 and NewswireJet Retargeting Statistics 2025.

Cart Abandonment Statistics

The average shopping cart abandonment rate worldwide is 76.22%, based on global cart abandonment data compiled by SalesSOSO Retargeting Email Campaigns Statistics 2025.
Of the 70% or more of shoppers who abandon carts, only 8% return to complete their purchase without retargeting, but retargeting boosts that return rate to 26%, based on cart recovery data cited in 99firms Retargeting Statistics.
Retargeting is the number one tactic used to reduce cart abandonment, cited above all other digital marketing approaches by agencies and brands for cart recovery, based on survey data cited in Marketing LTB Retargeting Statistics 2025.
Facebook dynamic product ads recover 10% to 25% of abandoned carts, based on Facebook ad format cart recovery data cited in Marketing LTB Retargeting Statistics 2025.
Abandoned cart email campaigns have an open rate of 50.50%, making them highly effective recovery tools compared to standard marketing emails, based on email retargeting data compiled by SalesSOSO Retargeting Email Campaigns Statistics 2025.
Abandoned cart email campaigns combined with paid retargeting recover 20% to 30% of lost sales, based on combined channel recovery data cited in Marketing LTB Retargeting Statistics 2025.
Fashion and luxury cart abandonment rates can reach 98%, while electronics hover around 65% and everyday categories around 50%, based on industry-specific abandonment rate data cited in Stape Cookieless Retargeting Guide.
26% of users who abandon a purchase end up converting after seeing a retargeted ad, based on post-abandonment conversion data cited in Amra and Elma Top Retargeting Ad Statistics.
A retargeting campaign can reduce cart abandonment by up to 6.5%, with some studies reporting up to 1,100% cart recovery improvement in optimal conditions, based on cart abandonment reduction data cited in LLCBuddy Retargeting Software Statistics 2025 and ThriveMyWay Retargeting Stats.

Platform-Specific Statistics

Facebook and Google account for over 80% of all retargeting ad spend globally, based on platform spend composition data cited in Cropink Retargeting Statistics 2025.
55% of advertisers use Facebook as their main retargeting platform, and Facebook retargeting ads improve conversion rates by 30% to 80%, based on platform usage and performance data cited in Marketing LTB Retargeting Statistics 2025.
Google Display retargeting is used by 65% of advertisers, making it the most widely deployed retargeting channel by reach, based on platform adoption data cited in Marketing LTB Retargeting Statistics 2025.
YouTube retargeting increases conversion intent by 20% to 40%, and YouTube view-based retargeting produces an 18% higher conversion lift when targeting viewers who watched 50% or more of a video, based on YouTube retargeting performance data cited in Marketing LTB Retargeting Statistics 2025 and NewswireJet Retargeting Statistics 2025.
Google dynamic remarketing boosts ROAS by 50% to 150%, based on dynamic remarketing performance data cited in Marketing LTB Retargeting Statistics 2025.
Messenger retargeting messages see 60% to 80% open rates, far exceeding average email open rates, based on Messenger retargeting performance data cited in Marketing LTB Retargeting Statistics 2025.
Meta’s Advantage+ campaigns deliver 9% lower cost per conversion compared to traditional retargeting setups on the same platform, based on platform product performance data cited in NewswireJet Retargeting Statistics 2025.
Mobile retargeting ads have a 60% higher engagement rate compared to desktop retargeting, and 73% of mobile users who see a retargeting ad visit the brand’s website within a week, based on mobile retargeting performance data cited in Cropink Retargeting Statistics 2025.
LinkedIn website retargeting ads decrease post-click cost-per-conversion by 14%, and 54% of B2B companies use retargeting in LinkedIn Ads, based on LinkedIn Marketing Solutions data cited in Marketing LTB Retargeting Statistics 2025.

B2B Retargeting Statistics

B2B retargeting outperforms B2C retargeting by over 400% on conversions per impression, based on comparative B2B vs B2C performance data cited in 99firms Retargeting Statistics.
B2B retargeting produces a 147% higher CTR compared to B2C retargeting campaigns targeting similar audience sizes, based on cross-sector CTR comparison data cited in BloggingX Retargeting Statistics 2024.
52% of B2B marketers use retargeting as a core lead nurturing tool, and 54% of B2B companies use retargeting in LinkedIn Ads specifically, based on B2B adoption data cited in Marketing LTB Retargeting Statistics 2025.
B2B companies see 3x to 7x ROAS from retargeting campaigns, higher than typical B2C retargeting ROAS due to the higher deal value of B2B conversions, based on B2B retargeting ROAS data cited in Marketing LTB Retargeting Statistics 2025.
B2B retargeting reduces lead nurturing time by 15% to 30% and increases form submissions by 30% or more, based on B2B lead generation impact data cited in Marketing LTB Retargeting Statistics 2025.
The top two challenges for B2B retargeting marketers are resources at 38% and brand image management at 36%, based on a SharpSpring B2B marketer survey cited in LLCBuddy Retargeting Software Statistics 2025.
68% of marketing agencies and 49% of brands have a dedicated retargeting budget, up from 20% of marketers who had a dedicated budget in earlier periods, based on budget allocation data cited in LLCBuddy Retargeting Software Statistics 2025.
A B2B software startup that retargeted with case study video ads saw a 58% higher demo-to-customer rate than product-only ads, based on a campaign case study published by NewswireJet Retargeting Statistics 2025.

Privacy, Cookie Deprecation, and Market Statistics

77% of marketers are concerned about cookie deprecation’s impact on retargeting, and 61% of companies are shifting toward first-party tracking in response, based on privacy transition survey data cited in Marketing LTB Retargeting Statistics 2025.
53% of marketers express concern about ad targeting effectiveness in a post-cookie world, based on survey data compiled by SalesSOSO Retargeting Email Campaigns Statistics 2025.
A mid-sized retailer that migrated from third-party cookies to GA4 maintained a steady 4.1x ROAS even after losing 20% of its cookie audience pool, based on a post-migration case study cited in NewswireJet Retargeting Statistics 2025.
By 2026, 40% of retargeting is expected to shift to privacy-compliant methods emphasizing consent-based engagement, based on forward projections published by Stape Cookieless Retargeting Guide, citing Salesfire.
64% of consumers are at least somewhat willing to share personal information in exchange for more personalized and relevant ad experiences, supporting the viability of consent-based first-party retargeting, based on consumer willingness data cited in LLCBuddy Retargeting Software Statistics 2025.
The retargeting software market reached USD 2.15 billion in 2024 and is projected to exceed USD 5.21 billion by 2033 at a CAGR of approximately 15.9%, based on market size data compiled by SalesSOSO Retargeting Email Campaigns Statistics 2025.
87.9% of marketers use site retargeting as their primary retargeting type, followed by search retargeting at 64.9%, creative retargeting at 29.8%, and email retargeting at 26.1%, based on retargeting type adoption data cited in LLCBuddy Retargeting Software Statistics 2025.
50% of marketers plan to increase their retargeting budgets in the next six months, and 15% to 30% of total ad budget is the recommended retargeting allocation depending on audience funnel size and traffic volume, based on budget planning data cited in LLCBuddy Retargeting Software Statistics 2025 and NewswireJet Retargeting Statistics 2025.

Consumer Sentiment and Behavior Statistics

37% of consumers click on retargeted ads because they like the product shown, while 28% click because it is a convenient way to visit a website they already intended to visit, and 21% click because they want more information about the product, based on consumer motivation data cited in 99firms Retargeting Statistics.
30% of consumers have a positive or very positive opinion of retargeted ads, 59% have a neutral reaction, and 11% have a negative response, based on consumer sentiment research cited in BloggingX Retargeting Statistics 2024.
Only 18% of users find retargeting annoying when frequency is properly controlled, based on frequency-managed sentiment data cited in Marketing LTB Retargeting Statistics 2025.
67% of users are wary of how their data is used in retargeting, and 54% are somewhat or very concerned when they notice they are being retargeted, indicating the importance of transparent data practices, based on consumer privacy concern data cited in Cropink Retargeting Statistics 2025 and LLCBuddy Retargeting Software Statistics 2025.
25% of consumers appreciate being reminded of products they have previously browsed, confirming positive sentiment as a valid retargeting segment to cultivate, based on consumer preference data cited in 99firms Retargeting Statistics.
The average Meta user sees a retargeting ad 3.5 times before converting, but performance drops past 6 views, based on Meta frequency-to-conversion data cited in NewswireJet Retargeting Statistics 2025.
Users need 5 to 7 brand touches before converting on average, making retargeting’s role in multi-touch attribution increasingly central to revenue attribution models, based on buyer journey touch data cited in Marketing LTB Retargeting Statistics 2025.
UGC-style videos and testimonials generate 2.3x higher CTR in retargeting campaigns, because they reduce the perceived intrusiveness associated with polished advertising creative, based on creative format comparison data cited in NewswireJet Retargeting Statistics 2025.

References

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