Remarketing Statistics for 2026: Conversion Rates, CTR, ROI, Platform Performance, Cart Abandonment, and B2B Benchmarks

In 2026, remarketing and retargeting have become the most measurable and widely documented tactics in digital advertising. The underlying logic is numerical: 97% of visitors who arrive at a website leave without converting, and without active re-engagement, the vast majority of them never return. Retargeting addresses that gap by serving ads to users who have already demonstrated intent and the performance data accumulated across platforms, industries, and formats shows the strategy consistently outperforms cold prospecting across almost every measured metric.

The scale of remarketing activity is significant. The global remarketing advertising service market was valued at $90 billion in 2024, with North America alone accounting for 35% of total revenue. The retargeting software segment, covering technology platforms rather than media spend, is projected to reach $8.87 billion by 2025 as AI-driven targeting and first-party data systems take over from cookie-based approaches. Across the industry, 68% of marketing agencies now maintain a dedicated remarketing budget allocation.

The performance benchmarks justify that investment. Retargeted users are 70% more likely to convert than users who see no remarketing. The average click-through rate for retargeted ads is 0.7%, a rate that is ten times higher than the 0.07% average for standard display advertising. The average ROAS for retargeting campaigns is 4.2x overall in 2025, up from 4.0x in 2024. And for abandoned cart email campaigns, which are the highest-performing category of email remarketing, open rates reach 40 to 45%, conversion rates average 10.7%, and each email generates an average of $3.65 in revenue according to Klaviyo’s analysis of 143,000 abandoned cart flows.

This article compiles over 70 remarketing statistics for 2026, drawn from more than 30 distinct primary sources. Data is organized across 10 thematic sections covering market size and adoption, platform usage, audience and behavioral patterns, click-through rates, cost benchmarks, conversion performance, email and cart abandonment remarketing, B2B retargeting, ROI and revenue impact, and geographic findings. All figures are drawn from publicly available data published within the last two years.

Scope and Methodology

Includes only publicly available remarketing statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Remarketing Statistics for 2026

Retargeted users are 70% more likely to convert than first-time visitors who see no remarketing, based on data cited by DemandSage.
The average CTR for retargeted ads is 0.7%, compared to 0.07% for standard display ads, making retargeting ten times more effective per impression, based on data cited by DemandSage.
The average ROAS for retargeting campaigns across all industries reached 4.2x in 2025, up from 4.0x in 2024, based on data cited by NewswireJet.
Retargeting campaigns achieve an efficiency rate of 1,046% compared to other ad placement strategies, based on data cited by TrueList.
The global remarketing advertising service market was valued at $90 billion in 2024 and is projected to reach $120 billion by 2033 at a 4.5% CAGR, based on a market report by Verified Market Reports.
97% of website visitors who do not encounter retargeting will never return to the website, based on data from Mailchimp cited by DemandSage.
Abandoned cart email flows drive the highest average revenue per recipient (RPR) of $3.65 and the highest conversion rate of 3.33% among all automated email flows, based on an analysis of over 143,000 abandoned cart flows by Klaviyo.
Retargeting campaigns can boost conversion rates by up to 161%, based on data cited by TrueList.
Meta’s Advantage+ campaigns deliver 9% lower cost per conversion compared to traditional campaign setups, based on data cited by NewswireJet.
Dynamic remarketing boosts ROAS by 50 to 150% compared to standard retargeting, based on data cited by Marketing LTB.

Market Size and Adoption Statistics

The global remarketing advertising service market stood at $90 billion in 2024, with North America accounting for 35% of revenue, Asia-Pacific contributing 30%, Europe contributing 20%, Latin America 8%, and the Middle East and Africa 7%, based on a report by Verified Market Reports.
The remarketing service market was valued at $4.005 billion in 2024 at the technology services level, distinct from total media spend, and is projected to reach $6.18 billion by 2033 at a CAGR of 6.4%, based on a market report by Data Insights Market.
The global retargeting software market is projected to reach $8.87 billion by 2025, driven by advances in AI and machine learning technologies, based on data cited by LLCBuddy.
68% of marketing agencies now have a dedicated budget allocation for remarketing, based on data cited by TrueList.
79% of businesses report that remarketing is a standard practice in their digital marketing operations, based on data cited by ThriveMyWay.
20% of marketers have a dedicated retargeting budget, while an additional 50% plan to increase their investment in retargeting, based on data from Invesp cited by DemandSage.
Retail accounts for 27% of all retargeting strategy adoption across industries, followed by media at 17%, technology at 10%, healthcare at 10%, and finance at 8%, based on data cited by LLCBuddy.
86% of marketers have already started using or plan to use AI to retarget users and optimize conversion funnels, based on data cited by DemandSage.

Platform and Audience Statistics

61% of websites in the top 1 million globally use the Facebook Custom Audience retargeting platform, while 26% use Google Remarketing, based on BuiltWith data cited by DemandSage.
Facebook Custom Audiences is the most popular retargeting platform, used by nearly 40% of websites globally, based on BuiltWith data cited by Forms App.
In 2024, 77% of advertisers used retargeting on Facebook and Instagram combined to win back potential customers, based on data cited by Forms App.
80% of marketers run retargeting campaigns on social media to re-engage their audiences, based on data cited by DemandSage.
54% of content marketing specialists state that social media platforms are the most effective channels for retargeting campaigns, based on data cited by ThriveMyWay.
Retargeting on YouTube can re-engage users up to 180 days after their initial site visit, and YouTube view-based retargeting delivers an 18% higher conversion lift when targeting viewers who watched 50% or more of a video, based on data cited by Marketing LTB.
LinkedIn retargeting campaigns improve conversion rates by 30 to 40%, based on data cited by Marketing LTB.
Exposure to both brand and acquisition messaging on LinkedIn makes audiences six times more likely to convert compared to audiences exposed to neither, based on research cited by Sopro.
Retargeted ads on LinkedIn achieve a 30% higher CTR than equivalent ads on other social media platforms, based on data cited by ThriveMyWay.

Click-Through Rate Statistics

The average CTR for retargeted display ads is 0.7%, compared to 0.07% for non-retargeted display ads, a difference of 10x, based on data cited by WebFX.
Website retargeting increased click-through rates by 30% and reduced post-click cost-per-conversion by 14% in a LinkedIn benchmark study, based on data cited by Forms App.
Retargeted ads on the display network showed a 180.55% higher CTR compared to standard display placements, based on data cited by Forms App.
Responsive display retargeting ads show approximately 32% higher engagement than static banner formats, driven by AI-powered layout testing, based on data cited by NewswireJet.
Three out of four customers notice retargeted ads when they appear, and 26% of those who notice a retargeted ad click it and return to the website, based on data cited by ResultFirst.
Retargeting ads have a 60% higher engagement rate on mobile than on desktop, based on data cited by WebFX.
Dynamic remarketing ads achieve higher CTR than standard retargeting by personalizing the ad creative to match products a user previously viewed, based on benchmark data cited by 99firms.

Cost and Spending Statistics

The recommended budget allocation for retargeting is 10 to 40% of total advertising spend, with the remaining 60 to 90% directed to prospecting, based on guidance cited by 99firms.
The average cost-per-click for retargeted ads on Google ranges from $0.60 to $1.20, approximately half the cost of standard Google search ads, based on data cited by ThriveMyWay.
Facebook charges between $0.75 and $1.25 per click on remarketing ads, based on platform data cited by ThriveMyWay.
Display retargeting ads carry an average CPM of $6 to $10, based on data cited by Marketing LTB.
AdRoll data shows that retargeting CPMs dropped up to 18% year over year in 2025, making it one of the most cost-efficient periods for retargeted display advertising since 2020, based on data cited by NewswireJet.
Reaching website visitors through retargeted advertising costs eight times less per click than prospecting ads targeting those visitors for the first time, based on data from Skai cited by Forms App.
41% of display ad budgets allocated to the search network are spent on remarketing, based on data cited by ThriveMyWay.
LinkedIn retargeting CPCs average between $4 and $8, higher than display retargeting but yielding stronger B2B lead quality, based on data cited by Marketing LTB.

Conversion Rate Statistics

Retargeting increases the likelihood of consumer conversion by 70% across all devices, based on data from Criteo cited by DemandSage.
Conversion rates for mobile device retargeting increased by 30% and desktop retargeting increased by 121% in Criteo benchmarking data, based on data from Criteo cited by DemandSage.
The average order value for retargeted users in B2C e-commerce is 60% higher than for non-retargeted users, based on data cited by LLCBuddy.
Retargeting reduces cart abandonment rates by at least 6.5% and has the potential to increase overall sales by 20% for retail brands that deploy it, based on data from MotoCMS cited by MobiLoud.
Dynamic retargeting can increase conversion rates up to five times compared to standard static retargeting campaigns, based on data cited by 99firms.
Dynamic remarketing ads can increase revenue by 40%, based on data cited by ThriveMyWay.
Cross-device retargeting boosts conversions by 35% compared to single-device targeting, based on data cited by Marketing LTB.
Retargeting campaigns that segment audiences by behavior, visit recency, and intent deliver a 71% higher ROAS than broad retargeting, based on benchmark data cited by Cropink.

Email and Cart Abandonment Remarketing Statistics

The average global shopping cart abandonment rate is 70.19% in 2024 and 2025, based on Baymard Institute analysis cited by Email Vendor Selection.
The total value of recoverable abandoned cart orders in the U.S. and EU markets alone is $260 billion, based on Baymard Institute research cited by Opensend.
eCommerce stores lose $18 billion in sales revenue annually due to cart abandonment, based on data cited by Opensend.
Abandoned cart email open rates reached 39.07% in 2024, with an average click-through rate of 23.33% and an average conversion rate of 10.7%, based on a 2024 study by Analyzify cited by ContentSquare.
Abandoned cart emails sent within one hour of cart abandonment boost conversions by 20% compared to emails sent later, based on data from Amra and Elma cited by Stripo.
The average ROI per abandoned cart email is $5.81 in revenue generated per recipient, based on Cartboss data cited by Stripo.
Top-performing abandoned cart email flows in the top 10% of Klaviyo users generate an average RPR of $28.89 per recipient, 36.4% higher than the second-best performing flow, based on an analysis of 143,000+ flows by Klaviyo.
A personalized abandoned cart email with a discount code and 72-hour deadline produced a 100% increase in conversion rate, based on Smart Insights research cited by Forms App.
40 to 45% of abandoned cart emails are opened, compared to the general ecommerce email average, with 21% of recipients clicking through and 50% of those who click completing their purchase, based on Moosend survey data cited by MobiLoud.

B2B Retargeting Statistics

52% of B2B marketers use retargeting as a core component of their lead nurturing strategy, based on data cited by Marketing LTB.
B2B retargeting ad campaigns are on average four times more effective than B2C retargeting campaigns when measured on click-through conversions per click, based on data cited by ThriveMyWay.
For B2C, click-through conversions from retargeting per click are 189%, while B2B retargeting yields 273% click-through conversions per click, based on data cited by TrueList.
B2B companies achieve a 3 to 7x ROAS from retargeting campaigns, with SaaS and professional services businesses reporting higher returns due to long sales cycles and high average contract values, based on data cited by Marketing LTB.
Retargeting reduces B2B lead nurturing time by 15 to 30% by maintaining brand exposure during the consideration phase, based on data cited by Marketing LTB.
B2B retargeting increases form submission rates by more than 30% compared to cold display campaigns, based on data cited by Marketing LTB.
Whitepaper retargeting campaigns improve document download conversions by 25 to 50% in B2B contexts, based on data cited by Marketing LTB.
Account-based marketing (ABM) campaigns on LinkedIn deliver 200% better ROI compared to non-ABM LinkedIn campaigns, based on data cited by Marketing LTB.

ROI and Revenue Impact Statistics

40% of sales revenue is generated from remarketing or repeat customers, based on data cited by TrueList.
More than 50% of marketers identify ROI as the most effective key performance indicator for measuring retargeting campaign success, while 40% rely on ROAS and 36% on cost per acquisition, based on a SharpSpring survey cited by DemandSage.
Only 27% of marketers report being extremely satisfied with their ability to measure ROI from retargeting, while 60% are only moderately satisfied, based on a Convince and Convert survey cited by Forms App.
29% of global marketers identify Facebook as the platform delivering the greatest ROI from remarketing, making it the top-ranked social platform for retargeting ROI, based on a survey cited by Keywords Everywhere.
Retargeting through programmatic channels increases ROAS by 2 to 4x on average compared to non-retargeted programmatic campaigns, based on performance marketing benchmarks cited by Marketing LTB.
Remarketing helped certain brands raise conversion rates by 30% and increase return on investment by 1,317%, based on data from GrowthBadger cited by Forms App.
One retailer spending $10,000 per month on ads found that allocating $2,500 (25%) to retargeting produced a 5.1x ROAS, compared to a 3.6x ROAS from cold-audience campaigns alone, based on a case analysis cited by NewswireJet.

Industry-Specific Statistics

E-commerce, travel, finance, and SaaS companies see the highest conversion lift from retargeting, with an average increase of 150% across those sectors, based on data cited by Cropink.
Retail and travel brands see the strongest results from Google retargeting specifically, driven by high-intent browsing behavior and dynamic product matching, based on data cited by Marketing LTB.
8.65% of consumers are reminded to revisit a retailer’s landing page through retargeted advertising, based on data from Invesp cited by Forms App.
The automotive and hardware and home improvement industries report average abandoned cart email RPR near $10, more than double the all-industry average of $3.65, based on analysis of 143,000+ flows by Klaviyo.
The luxury and jewelry sectors face the steepest cart abandonment rates at 81.68%, the highest of any tracked product category, compared to the global average of 70.19%, based on data cited by Opensend.
A fitness app that used sequential retargeting showing an explainer video, then a testimonial, then an offer reduced its user acquisition cost from $13.80 to $8.60 and doubled sign-ups, based on a case example cited by NewswireJet.

Regional and Geographic Statistics

North America is the largest market for remarketing advertising services, contributing 35% of global revenue in 2024, followed by Asia-Pacific at 30% and Europe at 20%, based on data from Verified Market Reports.
Asia-Pacific is the fastest-growing region for remarketing advertising services, driven by increasing digital adoption and e-commerce growth, based on a market analysis by Verified Market Reports.
The Middle East region experiences the highest cart abandonment rate at 93% in Q4 2024, indicating the largest potential audience for cart abandonment remarketing in that geography, based on data cited by Opensend.
Asia-Pacific cart abandonment rates hit 87% in Q4 2024, despite the region’s advanced mobile commerce adoption, creating a substantial remarketing opportunity for regional e-commerce brands, based on data cited by Opensend.
European markets see an 80% cart abandonment rate, approximately 10 percentage points above the global average, driven by diverse payment preferences and GDPR-related consent requirements, based on data cited by Opensend.
In the United Kingdom, approximately 26% of abandoned carts result in the shopper completing their purchase at a different retailer, underscoring the revenue cost of not deploying retargeting in that market, based on data cited by MobiLoud.
Mobile retargeting helped companies increase revenues by 20% on average in the most recent tracked year, and 51% of marketers cite mobile conversions as the primary indicator they monitor for mobile retargeting campaigns, based on data cited by ThriveMyWay.

References

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