Reddit Marketing Statistics for 2026: Platform Growth, Audience Quality, Ad Revenue, CTR, CPC, Brand Trust, and Community Performance

In 2026, Reddit has completed one of the most significant transformations in social media history: from a niche forum aggregator to a mainstream advertising platform generating over USD 1 billion in annual ad revenue, with DAU growth of 39% year-over-year, a successful March 2024 IPO, and a USD 60 million annual content licensing deal with Google. Weekly active users reached 443.8 million in Q3 2025, up from 365.4 million in Q3 2024, and Reddit generated USD 427.7 million in revenue in Q4 2024 alone, a 71% year-over-year increase. Ad revenue is projected to exceed USD 1.57 billion by 2026 according to Statista, positioning Reddit as the second-fastest-growing digital ad channel globally behind only Mercado Libre.

The commercial case for Reddit marketing rests on an audience characteristic no other platform can replicate: deliberate, high-intent engagement. Reddit users are 22% more likely to intentionally seek content than users on other social platforms. 82% of Gen Z users say Reddit is their go-to for authentic brand content and product research. 90% of Reddit users trust the platform to learn about new products. 45% of Reddit users are not on Instagram, 69% are not on LinkedIn, and 58% are not on TikTok, meaning Reddit reaches audiences that are structurally inaccessible through other channels. And Reddit’s Google Visibility Index jumped from 77 points in July 2023 to 1,000 points in May 2024, an unprecedented 923-point surge that pushed it from the 80th to the 6th largest SEO site on Google.com, meaning organic Reddit content is now a primary vehicle for brand discovery through search.

For paid advertising, Reddit’s cost efficiency is documented in brand case studies that rival any platform. Liquid I.V. achieved 94% lower cost per action and 17x higher ROAS through Reddit Ads. Yes Milady! achieved 7.5x higher ROAS and ceased all paid advertising on other channels. The Kraken campaign delivered 29% lower CPM and 41% lower CPC than benchmarks. Reddit’s average CPC of USD 0.20 to USD 2.00 across most categories is 50% to 70% lower than Facebook and Instagram, and brand awareness CPMs average USD 2.91, among the most efficient on any major social platform. For B2B SaaS, CTR in well-matched subreddits reaches 0.5% to 1.0%, with CPA for qualified leads ranging from USD 50 to USD 100, competitive with LinkedIn at significantly lower cost.

This article compiles 75+ Reddit marketing statistics organized across nine thematic sections, drawn from the latest figures published within the last two years by primary data providers including Reddit’s official earnings reports, Sprout Social, The Social Shepherd, Electroiq, Foundation Marketing, Marketing LTB, AdBacklog, The Reddit Marketing Agency, Amra and Elma, Gupta Media, and Statista. Every statistic is atomic, individually sourced, and linked directly to its original study or publication.

Scope and Methodology

Includes only publicly available Reddit marketing statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry benchmark reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Reddit Marketing Statistics for 2026

Reddit’s weekly active users reached 443.8 million in Q3 2025, up from 365.4 million in Q3 2024, representing a 21.5% year-over-year increase in platform scale, based on Reddit’s official Q3 2025 earnings data cited in Electroiq Reddit Advertising Statistics and Facts 2025.
Reddit generated USD 427.7 million in revenue in Q4 2024, a 71% year-over-year increase, with a gross margin of 92.6% for the quarter and a Q4 net income of USD 71.0 million, based on Reddit’s Q4 2024 earnings report cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
Reddit’s ad revenue grew 84% year-over-year to USD 465 million in Q2 2025, with advertising accounting for nearly 93% of the company’s total revenue, based on platform earnings data cited in Almcorp How to Use Reddit for Marketing in 2025.
Reddit’s digital advertising revenues are projected to exceed USD 1.57 billion in 2026, making it the second-fastest-growing digital ad channel globally behind only Mercado Libre, based on Statista projections cited in Statista Reddit Advertising and Marketing Statistics.
82% of Gen Z users say Reddit is their go-to for authentic brand content and product research, based on Reddit’s Gen Z Research data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
Reddit users are 22% more likely to intentionally seek content than users on other social platforms, making them the highest-intent audience of any major social network, based on platform audience propensity data cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
Liquid I.V. achieved 94% lower cost per action and 17x higher ROAS using Reddit Ads targeting health and fitness subreddits, based on the Reddit Ads case study cited in MyCodelessWebsite Reddit Ads Statistics 2025.
Reddit’s CPC is 50% to 70% lower than Facebook and Instagram across most campaign categories, based on cross-platform cost comparison data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
Reddit’s Google Visibility Index surged from 77 points in July 2023 to 1,000 points in May 2024, a 923-point increase that pushed Reddit from the 80th to the 6th largest SEO site on Google.com, based on SISTRIX analysis by Lily Ray of Amsive cited in MyCodelessWebsite Reddit Ads Statistics 2025.
45% of Reddit users are not on Instagram, 69% are not on LinkedIn, and 58% are not on TikTok, making Reddit the primary channel for reaching audiences unavailable on other major social platforms, based on platform exclusivity data cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
Reddit video ad impressions rose 62% year-over-year in 2024, reflecting rapid adoption of video formats as the platform scaled its ad products, based on ad format growth data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
Reddit’s Daily Active Unique users (DAUq) rose 39% year-over-year to 101.7 million users by Q4 2024, based on Reddit’s Q4 2024 earnings report cited in The Social Shepherd 35 Essential Reddit Statistics 2026.

Platform Scale and Growth Statistics

Reddit had 1.22 billion global registered accounts as of January 2024, with more than 500 million active accounts as of 2025, up from fewer than 350 million in 2019, based on Statista and Exploding Topics data cited in Sixth City Marketing 50+ Reddit Marketing Statistics for 2026.
Reddit receives approximately 2.2 billion visits per month and in March 2025 recorded 834 million visits while ranking for 100 million keywords, based on Statista and Sprout Social data cited in Sixth City Marketing 50+ Reddit Marketing Statistics for 2026 and Sprout Social Reddit Statistics 2025.
Reddit had 97.2 million daily active users as of mid-2024, with 42 million app downloads in 2024, based on platform data published by Sprout Social Reddit Statistics 2025.
As of Q3 2024, Reddit’s mobile traffic accounted for 3.5x more visits than desktop traffic, with 5.9 billion mobile visits per month compared to 1.67 billion desktop visits, based on traffic composition data cited in Digital Web Solutions Reddit Statistics 2025.
Reddit is expected to capture approximately 6% of total social media time in 2025, up from 5.3% previously, reflecting sustained growth in time-on-platform despite competition from video-first platforms, based on social media time share data cited in Electroiq Reddit Advertising Statistics and Facts 2025.
Reddit ranks among the top 20 most visited websites in the United States and overtook X to become the fifth most popular social media platform in the UK in May 2025, with 22.9 million UK adults visiting the site that month, a 47% year-over-year increase, based on Ofcom data cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
2 million websites link to Reddit pages as of March 2025, reflecting the platform’s central role in the broader web information ecosystem, based on platform link data cited in Sprout Social Reddit Statistics 2025.
There are approximately 3.4 million subreddits in total, of which approximately 138,000 are active, covering topics from technology to health, finance, gaming, beauty, and local communities, based on community data cited in Electroiq Reddit Advertising Statistics and Facts 2025.
Reddit users average approximately 21 billion screen views per month, and new users spend an average of 16 minutes consuming content before leaving, based on Reddit’s Year in Review platform data cited in Digital Web Solutions Reddit Statistics 2025.

Audience Demographics Statistics

44% of Reddit users fall into the 18 to 29 age group, making it the most concentrated platform for this demographic among major social networks, based on Reddit’s own demographic data cited in Sprout Social Reddit Statistics 2025.
59.8% of Reddit’s daily active users identify as male and 39.1% as female as of Q3 2024, based on platform demographic data cited in Sprout Social Reddit Statistics 2025.
Over 90% of Reddit users are under 50 years old, making it the most youth-skewed major social platform after TikTok, based on demographic data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
36% of Asian American internet users reported using Reddit, a higher percentage than both Black American users at 14% and white American users, based on a 2024 U.S. ethnicity survey cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
49.59% of Reddit’s daily active users are based in the United States, with India, the UK, Canada, Brazil, and Germany also having significant user bases, based on geographic distribution data cited in Sprout Social Reddit Statistics 2025.
Reddit users are disproportionately concentrated in technology fields, including software engineers, programmers, designers, and data analysts, alongside significant representation from creative industries including writing, gaming, and media production, based on occupational demographic research cited in Digital Web Solutions Reddit Statistics 2025.
Reddit users spend an average of 20 to 30 minutes per visit, with Statista recording an average session length of 1,089 seconds, giving Reddit one of the longest average session durations of any social platform, based on session data cited in Sixth City Marketing 50+ Reddit Marketing Statistics for 2026.
Food is the fastest-growing content category on Reddit, with 35% annual community growth across 50-plus food communities, and health and fitness communities grew 43% between 2017 and 2018 and have continued growing since, based on community growth data cited in Electroiq Reddit Advertising Statistics and Facts 2025.

Brand Trust and Audience Intent Statistics

90% of Reddit users trust the platform to learn about new products, the highest trust rate for product discovery of any major social platform, based on Reddit Brand Discovery Research data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
82% of Gen Z users say Reddit is their go-to for authentic brand content, with half of Gen Z citing Reddit as their first choice for community-centric features including subreddits, upvotes, and comment threads, based on Reddit’s Gen Z Research cited in Electroiq Reddit Advertising Statistics and Facts 2025.
61% of Redditors say brands that participate authentically in comment threads feel more human, based on Reddit’s Authentic Branding on Reddit research cited in Amra and Elma Best Reddit Marketing Statistics 2025.
64% of Reddit users prefer brands that share honest feedback on the platform, and Reddit posts with genuine brand engagement receive 2.3x more upvotes than comparable posts without brand participation, based on Reddit Brand Discovery Research cited in Amra and Elma Best Reddit Marketing Statistics 2025.
Users increasingly append “reddit” to Google search queries to find genuine reviews and recommendations, driving Reddit threads to rank as top search results for countless product queries, based on user search behavior analysis cited in Almcorp How to Use Reddit for Marketing in 2025.
Reddit made a USD 60 million annual content licensing deal with Google in February 2024 to allow Google to train its AI tools on Reddit’s data, reflecting the commercial premium placed on Reddit’s authentic human-generated content by the world’s largest search company, based on financial data cited in Sprout Social Reddit Statistics 2025.
Foundation Marketing’s analysis found that Reddit post titles with 60 to 80 characters earn the most upvotes, posts framed as questions generate more comments and upvotes, and users prefer posts with external links, with video links earning the most upvotes, based on a Foundation Marketing content analysis of Reddit performance data cited in Sprout Social Reddit Statistics 2025.

Ad Revenue and Platform Economics Statistics

Reddit generated USD 315 million in ad revenue in Q3 2024, a 56% year-over-year increase from USD 202 million in Q3 2023, based on Reddit’s official Q3 2024 earnings report cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
Reddit’s full-year 2023 advertising revenue was USD 788 million, and the platform exceeded USD 1 billion in advertising revenue in 2024, representing a 28.21% year-over-year increase, based on Statista data cited in MyCodelessWebsite Reddit Ads Statistics 2025.
Reddit’s advertising revenue is forecast to reach USD 1.25 billion in 2025 and USD 1.57 billion in 2026, based on Statista projections cited in MyCodelessWebsite Reddit Ads Statistics 2025.
In the first six months of 2025, over 92% of Reddit’s total revenue was generated through advertising on the platform, based on platform revenue composition data cited in Sixth City Marketing 50+ Reddit Marketing Statistics for 2026.
Reddit’s sales and marketing budget rose from USD 230 million to USD 350 million in 2024, reflecting the company’s aggressive expansion of its advertising business and sales infrastructure, based on company financial data cited in Electroiq Reddit Advertising Statistics and Facts 2025.
Reddit’s gross margin hit 92.6% for Q4 2024 and 90.5% for the full year 2024, combined with Q4 adjusted EBITDA of USD 154.3 million or 36.1% of revenue, based on Reddit’s Q4 2024 earnings report cited in The Social Shepherd 35 Essential Reddit Statistics 2026.
Reddit also generates revenue through content licensing deals with AI companies, having signed arrangements with OpenAI, Google, and others who pay for access to Reddit’s unique corpus of authentic human-generated discussion data, based on licensing deal data cited in Sixth City Marketing 50+ Reddit Marketing Statistics for 2026.

Advertising CTR, CPC, and CPM Statistics

The average Reddit Ads CTR ranges from 0.2% to 0.8% platform-wide, with 0.5% to 1.0% considered strong performance in well-matched subreddits, based on third-party 2024 to 2025 benchmark roundups cited in Abe the Agency Reddit B2B Advertising Benchmarks 2026 and Marketing LTB Reddit Ads Statistics 2025.
The average CPC for Reddit app install campaigns is USD 0.56 and for traffic campaigns is USD 0.69, based on campaign objective benchmark data published by The Reddit Marketing Agency Reddit Advertising Benchmarks 2025.
Brand awareness campaigns on Reddit have an average CPM of USD 2.91, a CPC of USD 1.26, and a CTR of 0.23%, based on campaign type benchmark data published by The Reddit Marketing Agency Reddit Advertising Benchmarks 2025.
Traffic campaigns on Reddit have an average CPM of USD 2.11, a CPC of USD 0.78, and a CTR of 0.27%, while catalog sales campaigns show a CPM of USD 0.32, a CPC of USD 0.35, and a CTR of 0.09%, based on campaign objective data by The Reddit Marketing Agency Reddit Advertising Benchmarks 2025.
For B2B tech and SaaS on Reddit, CPCs cluster around USD 0.50 to USD 2.00 for broad targeting, with USD 4 to USD 8 possible in narrow niche segments, and CTR ranges from 0.2% to 0.5% overall, rising to 0.5% to 1.0% in well-matched subreddits, based on third-party B2B benchmark data cited in Abe the Agency Reddit B2B Advertising Benchmarks 2026.
For B2B SaaS on Reddit, click-to-trial or click-to-demo conversion rates of 1% to 5% are achievable for low-friction landing experiences, with CPA for qualified B2B leads typically ranging from USD 50 to USD 100, based on B2B performance benchmarks cited in AdBacklog Reddit Ads Benchmarks Per Industry 2025.
Reddit’s minimum daily ad spend is USD 5, and CPCs as low as USD 0.20 have been documented, making Reddit accessible for small-budget advertisers testing new audiences, based on platform minimum requirements cited in Gupta Media The Reddit Advertising Playbook 2025.
CPMs across Reddit generally range from USD 1 to USD 10 depending on placement and seasonality, with the retail and ecommerce category averaging CPMs of approximately USD 1.32 to USD 4.45 based on user-shared campaign dashboards, based on CPM data compiled by Marketing LTB Reddit Ads Statistics 2025.
Advertisers leveraging Reddit Pixel retargeting experience a 40% increase in click-through rates compared to non-retargeted campaigns, based on Reddit-published pixel performance research cited in Gupta Media The Reddit Advertising Playbook 2025.
Image and video Reddit ad assets with a text overlay drive 32% higher CTR, and reinforcing the CTA in video assets leads to a 1.4x higher likelihood of a lift in brand attribution, based on Reddit’s internal creative research cited in Gupta Media The Reddit Advertising Playbook 2025.
Video ads on Reddit deliver 38% higher engagement than static image ads, and the platform’s recommended vertical 4:5 and square 1:1 creative formats produce lower CPA than non-optimized aspect ratios, based on Reddit format performance data cited in The Reddit Marketing Agency Reddit Advertising Benchmarks 2025.

Brand Case Study Performance Statistics

Liquid I.V. achieved 94% lower cost per action and 17x higher ROAS through a Reddit Ads campaign targeting health and fitness subreddits, based on the case study cited in MyCodelessWebsite Reddit Ads Statistics 2025.
Yes Milady!, a vegan food seasoning brand, achieved 7.5x higher ROAS on Reddit compared to other paid advertising channels and subsequently ceased all paid advertising on other platforms, based on the case study cited in MyCodelessWebsite Reddit Ads Statistics 2025.
The Kraken Caribbean black spiced rum brand targeting Reddit’s tech and NFT communities achieved 29% lower CPM and 41% lower CPC than its established benchmarks, based on the Reddit campaign case study cited in MyCodelessWebsite Reddit Ads Statistics 2025.
Vonage achieved a 10.8-point lift in brand favorability and a 9.6-point lift in consideration intent through a Reddit Ads campaign, along with higher website traffic, based on the Reddit brand lift case study cited in MyCodelessWebsite Reddit Ads Statistics 2025.
CTR uplifts of 20% to 46% versus local benchmarks have been documented in public Reddit case studies and agency posts where creative and subreddit fit were optimized for community context, based on case study performance data compiled by Marketing LTB Reddit Ads Statistics 2025.

Organic Marketing and Community Statistics

Over 100,000 active subreddits are open to brand participation, covering virtually every consumer, professional, and hobbyist niche relevant to modern marketing, based on community data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
Reddit users generate approximately 1.2 million comments daily, producing an enormous volume of organic word-of-mouth content that brands can observe for consumer insight and participate in for community building, based on platform activity data cited in Amra and Elma Best Reddit Marketing Statistics 2025.
Approximately 550 million posts were published to Reddit in 2024, representing the platform’s role as one of the world’s most active content publishing ecosystems, based on platform content volume data cited in Sixth City Marketing 50+ Reddit Marketing Statistics for 2026.
Because Reddit’s voting system democratically surfaces high-value content over promotional content, brands that provide genuinely useful information and participate without overt promotion consistently outperform those using traditional push marketing approaches, based on platform culture analysis published by Almcorp How to Use Reddit for Marketing in 2025.
Reddit’s growing prominence as an AI training data source means that authentic brand participation in Reddit discussions increasingly shapes how large language models describe and recommend brands, creating an organic brand visibility mechanism beyond traditional SEO and social reach, based on AI content sourcing analysis cited in eMarketer Reddit Reports and Statistics.

References

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