Reddit Ads Statistics for 2026: Revenue, CPM, CPC, CTR, Audience, Format Benchmarks, and Industry Performance

In 2026, Reddit’s advertising business has arrived. Total advertising revenue reached USD 2.1 billion in 2025, a 74% year-over-year increase from USD 1.3 billion in 2024. Q4 2025 ad revenue alone reached USD 690 million, a 75% year-over-year increase. Reddit is now the second-fastest-growing digital advertising platform in the world by year-over-year growth rate, behind only Mercado Libre. Its digital advertising revenues are projected to exceed USD 1.5 billion in 2026 on pre-IPO models, a figure already surpassed in 2025. The advertising story is no longer hypothetical.

The cost efficiency that defines Reddit’s competitive positioning is well-documented. Reddit’s eCPM of USD 2.29 in Q4 2024 compared to USD 11.73 on Meta, a 5.1x cost advantage, while CTRs are comparable at approximately 0.5%. CPC on Reddit runs USD 0.59 versus USD 1.33 on Meta and USD 4 to USD 5 on Google Search. For the same dollar amount, advertisers can receive up to four times as many impressions on Reddit compared to other platforms. These cost dynamics make Reddit particularly attractive for brands testing new audiences, launching new products, or targeting niche communities across more than 100,000 active subreddits.

The audience is distinct. 44% of Reddit users are aged 18 to 29. 26% of U.S. adults earning USD 75,000 or more annually use Reddit. Redditors are 22% more likely than average internet users to intentionally seek out content. 45% of Reddit users are not on Instagram, 58% are not on TikTok, and 69% are not on LinkedIn, making Reddit a reach-extension channel unmatched by other social platforms. Users are 46% more likely to trust brands with Reddit ads than those without. And the most common reason people use Reddit is to get information, cited by 72% of U.S. Reddit users.

This article compiles more than 60 Reddit Ads statistics drawn from Reddit’s official investor relations filings, Q3 2025 and Q4 2025 shareholder letters, Reddit Ads Manager benchmark data, FanIQ comparative analysis, AdBacklog industry benchmarks, Sprout Social, Cropink, The Social Shepherd, Adam Connell, and specialist advertising data publications within the last two years. Data spans ad revenue and market position, CPM and CPC cost benchmarks, CTR and conversion rates, ad format performance, audience demographics, industry-specific benchmarks, and regional data.

Scope and Methodology

Includes only publicly available Reddit Ads statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Reddit Ads Statistics for 2026

Reddit’s total advertising revenue for full-year 2025 reached USD 2.1 billion, a 74% year-over-year increase, based on Reddit’s Q4 2025 earnings press release published at Reddit Investor Relations via Business Wire.
Reddit’s total revenue for full-year 2025 reached USD 2.2 billion, a 69% year-over-year increase from USD 1.3 billion in 2024, based on Reddit’s Q4 2025 earnings press release published at Reddit Investor Relations via Business Wire.
Reddit’s Q4 2025 ad revenue reached USD 690 million, a 75% year-over-year increase, with Q4 total revenue of USD 726 million representing Reddit’s sixth consecutive quarter of over 60% revenue growth, based on the Reddit Q4 2025 Earnings Call Transcript published at Investing.com.
Reddit’s Q3 2025 advertising revenue reached USD 549 million, a 74% year-over-year increase, with Q3 total revenue of USD 585 million exceeding analyst estimates of USD 546 million, based on Reddit’s Q3 2025 Shareholder Letter published at Reddit Investor Relations.
Reddit is projected to be the second-fastest-growing digital advertising platform in the world in 2025 by year-over-year growth rate, with its digital advertising revenues expected to exceed USD 1.5 billion in 2026 on pre-IPO forecasting models, based on Statista data cited in the Reddit advertising and marketing topic overview published at Statista.
Reddit’s eCPM of USD 2.29 in Q4 2024 compared to USD 11.73 on Meta, and Reddit’s CPC of USD 0.59 compared to USD 1.33 on Meta and USD 4 to USD 5 on Google Search, based on direct platform comparison data published in an advertiser analysis by FanIQ.
For the same budget, advertisers can receive up to four times as many impressions on Reddit compared to other major social platforms, based on direct platform comparison data published by FanIQ.
Reddit users are 46% more likely to trust brands that advertise on Reddit, consumers reached through Reddit have 1.7x higher brand association, and brands see a 12% increase in brand favorability among customers, based on first-party Reddit research cited in a 2025 Reddit advertising statistics overview by Sprout Social.
Reddit generated USD 315 million in advertising revenue in Q3 2024, a 56% year-over-year increase from USD 202 million in Q3 2023, based on Reddit official results cited in a 2026 Reddit statistics analysis by The Social Shepherd.
Reddit’s Q4 2024 total revenue grew 71% year-over-year to USD 427.7 million, with ad revenue growing 60% year-over-year to USD 394.5 million, and DAUq increasing 39% year-over-year to 101.7 million, based on Reddit’s Q4 2024 Earnings Press Release published at Reddit Investor Relations via Nasdaq.
Reddit’s full-year 2024 gross margin reached 90.5%, and Q4 2024 gross margin hit 92.6%, based on Reddit’s Q4 2024 Earnings Press Release published at Reddit Investor Relations via Nasdaq.
Reddit’s annual advertising revenue grew from USD 60.58 million in 2018 to USD 2.1 billion in 2025, an average compound annual growth rate of approximately 63%, based on Statista data cited in a 2025 Reddit Ads statistics compilation by My Codeless Website.

Ad Revenue and Market Share Statistics

Reddit’s average revenue per unique (ARPU) grew 42% year-over-year to USD 5.98 in Q4 2025, based on the Reddit Q4 2025 Earnings Call Transcript published at Investing.com.
Reddit’s full-year 2025 net income reached USD 530 million, a USD 1,014 million improvement year-over-year, and adjusted EBITDA reached USD 845 million at a 38% margin, with full-year free cash flow of USD 684 million more than triple 2024 levels, based on Reddit’s Q4 2025 earnings press release published at Reddit Investor Relations via Business Wire.
Reddit’s Q1 2026 revenue guidance is in the range of USD 595 million to USD 605 million, representing 52% to 54% year-over-year growth, based on the Reddit Q4 2025 Earnings Call Transcript published at Investing.com.
International Reddit ad revenue grew 78% year-over-year in Q4 2025 and 74% year-over-year in Q3 2025, outpacing U.S. ad revenue growth of 68% in Q4 and 67% in Q3, based on Reddit’s Q3 2025 Shareholder Letter and Q4 2025 Earnings Call, published at Reddit Investor Relations.
Performance-oriented targeting advertisers accounted for 50% of Reddit’s advertising revenue in Q4 2023, establishing performance as a foundational revenue category from the start, based on Digiday reporting cited in a 2025 Reddit Ads statistics compilation by My Codeless Website.
Reddit video ad impressions rose 62% year-over-year in 2024, representing one of the strongest video ad inventory growth rates among social platforms, based on data cited in a 2025 Reddit marketing statistics overview by Amra and Elma.
70% of Reddit’s total ad revenue is generated from mobile ads, reflecting the platform’s mobile-first user behavior, based on data cited in a 2025 Reddit statistics compilation by Cropink.

CPM, CPC, and Cost Benchmarks

Reddit’s overall average CPM across all standard placements is approximately USD 3.50 to USD 5.00, with eCPMs in Q4 2024 campaigns measured at USD 2.29 versus USD 11.73 on Meta, based on data cited in a 2025 Reddit marketing statistics overview by Amra and Elma and campaign comparison data from FanIQ.
Reddit CPM ranges from USD 2 to USD 6 on standard placements for most consumer categories, USD 3 to USD 10 for tech and SaaS targeting, and USD 4 to USD 8 for financial services campaigns, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Reddit’s CPC runs USD 0.59 compared to USD 1.33 on Meta and USD 4 to USD 5 on Google Search, making Reddit 55% to 70% cheaper on a per-click basis than Facebook and Instagram, based on direct campaign comparison data published by FanIQ.
Reddit’s CPC ranges from USD 0.10 to USD 0.80 for most consumer campaigns and USD 0.50 to USD 2.00 for narrower B2B and SaaS targeting, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Reddit’s CPV for video ads runs below USD 0.10 per view on standard placements, based on bidding model documentation cited in a 2025 Reddit Ads guide by Lead Advisors.
CPMs for Reddit premium takeover placements and branded takeover formats can exceed USD 10 significantly, representing the highest-tier placement inventory on the platform, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Reddit’s minimum daily ad spend is approximately USD 5, making it accessible to small advertisers, while the platform’s minimum CPM bid begins at USD 0.50, based on bidding documentation cited in a 2025 Reddit Ads guide by Lead Advisors.

CTR, Conversion, and Performance Benchmarks

Reddit ads achieve click-through rates in line with other major social platforms at approximately 0.5%, despite significantly lower CPMs, based on Q4 2024 campaign comparison data published by FanIQ.
Reddit’s average CTR across all standard placements is between 0.2% and 0.3% as a baseline, rising to 0.5% to 1.0% in high-interest categories with strong creative, and up to 2% or more in tightly matched subreddit campaigns, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Reddit’s average conversion rate for low-friction consumer actions such as signups or installs runs 2% to 8%, and 1% to 3% for higher-consideration purchases, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Consumer ecommerce campaigns on Reddit achieve CPA of USD 5 to USD 15 per customer or lead, gaming campaigns achieve CPA of a few dollars for installs, B2B SaaS campaigns achieve CPA of USD 50 to USD 100 for qualified leads, and financial services campaigns achieve CPA of USD 10 to USD 30 per acquired user, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Gaming campaigns on Reddit achieve CTR of 0.5% to 1.0% with gameplay snippets, CPC of USD 0.10 to USD 0.50, and CVR of 5% to 15% for installs, making gaming the highest-converting category on the platform, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
B2B SaaS campaigns on Reddit achieve CTR of 0.2% to 0.5%, CPC of USD 0.50 to USD 2.00, and CVR of 1% to 5% for free trials or demos, still significantly cheaper per qualified click than LinkedIn, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
Liquid I.V. achieved a 94% reduction in cost per action and a 17x return on ads through its Reddit Ads campaign, based on a Reddit-verified case study cited in a 2025 Reddit advertising statistics overview by Sprout Social.

Ad Format Performance Statistics

Reddit’s main ad formats include promoted posts, image ads, video ads, carousel ads, display ads, and conversation ads, all designed to appear natively within Reddit’s feed, based on ad format documentation cited in a 2025 Reddit Ads guide by Lead Advisors.
Reddit promoted posts can be upvoted, downvoted, and commented on by users, creating organic engagement mechanics unavailable on other social advertising platforms, based on format documentation cited in a 2025 Reddit Ads guide by Lead Advisors.
61% of Redditors say brands that comment in threads feel more human, highlighting the value of native community engagement as an amplifier of paid campaigns, based on data cited in a 2025 Reddit marketing statistics overview by Amra and Elma.
64% of Reddit users prefer brands that share honest feedback, demonstrating the authenticity premium that characterizes the Reddit ad environment, based on data cited in a 2025 Reddit marketing statistics overview by Amra and Elma.
Reddit posts with brand engagement receive 2.3 times more upvotes than regular posts without brand participation, reflecting the multiplier effect of pairing paid with organic community activity, based on data cited in a 2025 Reddit marketing statistics overview by Amra and Elma.
Conversation ads on Reddit, which appear inside comment threads, are particularly effective for financial services targeting around r/personalfinance and r/investing, where users are already in a research and consideration mindset, based on the AdBacklog Reddit Ads Benchmarks Per Industry 2025 guide published at AdBacklog.
93% of the highest-performing TikTok ads include sound, and a parallel Reddit creative best practice shows that ads using community language and native voice consistently outperform standard creative regardless of format, based on creative performance data cited in a 2025 Reddit Ads statistics analysis by Marketing LTB.

Audience and Behavioral Statistics

Reddit’s Q3 2025 DAUq reached 116 million, a 19% year-over-year increase, with WAUq reaching 444 million, both growing approximately 20% year-over-year, based on Reddit’s Q3 2025 Shareholder Letter published at Reddit Investor Relations.
Reddit’s Q4 2024 DAUq reached 101.7 million, a 39% year-over-year increase, based on Reddit’s Q4 2024 Earnings Press Release published at Reddit Investor Relations via Nasdaq.
44% of Reddit users fall into the 18 to 29 age group, and over 90% of Reddit users are under the age of 50, with the 13 to 24 age cohort being the fastest-growing demographic at a 25% increase in sign-ups in 2024, based on data cited in a 2026 Reddit statistics analysis by The Social Shepherd.
26% of U.S. adults earning USD 75,000 or more annually use Reddit, and 20% of those earning USD 50,000 to USD 75,000 use it, making Reddit skew toward higher-income and higher-education demographics, based on data cited in a 2025 Reddit statistics compilation by Cropink.
49.59% of Reddit’s daily active users are in the United States, and 59.8% of Reddit users globally identified as male and 39.1% as female in Q3 2024, based on Statista data cited in a 2025 Reddit statistics overview by Sprout Social.
72% of U.S. Reddit users say the most common reason they use the platform is to get information, and Redditors are 22% more likely than average internet users to intentionally seek out content, based on survey data cited in a 2025 Reddit user statistics analysis by Adam Connell.
45% of Reddit users are not on Instagram, 58% are not on TikTok, and 69% are not on LinkedIn, making Reddit a unique reach-extension channel not duplicated by any other social platform, based on data cited in a 2026 Reddit statistics analysis by The Social Shepherd.
85% of Reddit users access the platform on mobile devices, with mobile contributing 70% of total ad revenue, and 60% of Reddit users access the platform primarily via smartphone, based on data cited in a 2025 Reddit statistics compilation by Cropink and a 2025 Reddit Ads guide by Lead Advisors.

Regional or Geographic Statistics

Reddit’s International DAUq grew 31% year-over-year in Q3 2025, more than four times faster than U.S. DAUq growth of 7%, with international revenue growing 74% year-over-year in Q3 2025, based on Reddit’s Q3 2025 Shareholder Letter published at Reddit Investor Relations.
The United States accounts for 48.46% of Reddit.com’s total website traffic, followed by the United Kingdom at 7.16% and Canada at 6.97%, based on data cited in a 2025 Reddit Ads statistics compilation by My Codeless Website.
Reddit overtook X (formerly Twitter) to become the fifth most popular social media platform in the UK in May 2025, with 22.9 million UK adults visiting the site, representing a 47% year-over-year increase, based on Ofcom data cited in a 2026 Reddit statistics analysis by The Social Shepherd.
Reddit’s active user base exceeds 50 million in India, the UK, and Canada respectively, with India at 58.9 million, UK at 54.5 million, and Canada at 52.6 million monthly unique visitors, based on data cited in a 2025 Reddit statistics overview published at Digital Web Solutions.
India and Brazil are Reddit’s primary international expansion targets due to large populations, growing smartphone penetration, and significant advertising revenue potential, with India having 64.1 million monthly unique visitors as of December 2024, based on data cited in a 2025 Reddit target market analysis by Canvas Business Model.
Reddit’s international ad revenue currently accounts for 17% of total revenue, with the company targeting a higher international share through localization, multilingual features, and market-specific content curation, based on data cited in a 2025 Reddit target market analysis by Canvas Business Model.
Reddit is the 10th most visited website globally and the 5th most visited website in the United States, receiving approximately 3.5 billion total global visits per month, based on Similarweb data cited in a 2025 Reddit user statistics analysis by Adam Connell.

References

‍

Subscribe to our newsletter

Occasionally, we send you a really good curation of profitable niche ideas, marketing advice, no-code, growth tactics, strategy tear-dows & some of the most interesting internet-hustle stories.

Thank You.
Your submission has been received.
Now please head over to your email inbox and confirm your subscription to start receiving the newsletter.

Oops!
Something went wrong. Please try again.