Quora Ads Statistics for 2026: Platform Reach, Audience Quality, CPC, CTR, Ad Formats, and B2B Performance

In 2026, Quora operates as one of the most underutilized high-intent advertising platforms in digital marketing. With over 400 million monthly active users arriving primarily through search engines to ask specific, research-driven questions, the platform offers advertisers access to audiences in active problem-solving mode rather than passive scroll behavior. Businesses using Quora Ads report conversion rates up to 4 times higher than on other advertising platforms, Webflow achieved an 83% reduction in cost per acquisition and a 152% increase in signups through Promoted Answers campaigns, and monday.com achieved a 20% post-click conversion rate that exceeded the ROI of all other advertising channels it tested simultaneously.

The audience profile makes Quora structurally different from most social advertising platforms. The GWI Core Q1 2024 survey of 2,013 U.S. Quora users found that 42.4% report annual household incomes above USD 85,000 and that Quora users are twice as likely to participate actively compared to LinkedIn users. Quora users are 37% more likely to be in management roles and 34% more likely to hold senior positions. Technology is the most followed topic on the platform with over 144 million followers, followed by Health and Science, positioning Quora as a research destination for professionals and decision-makers who are actively evaluating purchases.

The cost structure reinforces the platform’s appeal for efficiency-focused advertisers. Minimum CPC bids can start at USD 0.01 and CPM bids at USD 0.20. Unlike Facebook or Instagram, where Q4 CPM costs spike dramatically during the holiday advertising rush, Quora CPMs remain stable and lower than other social platforms throughout Q4 and into Q1, based on Revealbot and Quora internal data from July 2023 through May 2024. And while only 68% of PPC marketers planned flat budgets for Quora in 2025, with just 8% planning increases, the advertisers who are active on the platform face substantially less auction competition than on Meta or Google, creating a structural cost efficiency advantage for early movers.

This article compiles 70+ Quora Ads statistics organized across nine thematic sections, drawn from the latest figures published within the last two years by primary data providers including Quora for Business, GWI, SQ Magazine, DemandSage, Resourcera, GrabOn, Siteefy, Digiexe, and official Quora case study publications. Every statistic is atomic, individually sourced, and linked directly to its original study or publication.

Scope and Methodology

Includes only publicly available Quora Ads statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Quora Ads Statistics for 2026

Businesses using Quora Ads report conversion rates up to 4 times higher than on other advertising platforms, based on advertiser outcome data published by Quora for Business.
Webflow achieved an 83% reduction in cost per acquisition and a 152% increase in signups by using Promoted Answers ads with interest targeting and auto-bidding on Quora, based on the official Quora advertiser case study published by Quora for Business, Webflow Success Story.
Atlassian achieved a 92% lower cost-per-click and 30% more engaged leads compared to other platforms by combining Topic and Keyword Targeting to drive community forum engagement, based on the official case study published by Quora for Business, B2B Advertising Page.
monday.com achieved a 20% post-click conversion rate and higher ROI than other advertising channels tested simultaneously, based on the official case study published by Quora for Business, Drive Results Page.
Amazon Global Selling achieved 29.4 million content views and a CTR twice the B2B category average in India by using Promoted Answers, resulting in a 48% CTR improvement and over 3,200 upvotes, based on the official case study published by Quora for Business, Promoted Answers Page.
DuckDuckGo generated 17.5 million impressions and a 9.34% CTR using Promoted Answers featuring authentic messaging from the CEO, with promoted content viewed 200 times more than non-promoted content and one answer reaching nearly 6 million views, based on the official case study published by Quora for Business, Promoted Answers Page.
Quora CPMs remained lower than other social platforms including Instagram and Facebook during Q4 holiday periods, based on data from Revealbot and Quora Internal Data covering July 2023 through May 2024, published by Quora for Business, CPM Stability Article.
42.4% of U.S. Quora users report annual household incomes above USD 85,000, based on the GWI Core Q1 2024 survey of 2,013 participating U.S. Quora users, cited in Quora for Business, B2B Advertising Page.
74.8% of Quora’s traffic comes from organic search, with 23.9% from direct visits, based on Similarweb data reported in SQ Magazine Quora Statistics 2026.
Some campaigns have reported approximately 10% CTR with tens of millions of impressions on Quora, based on aggregated advertiser performance data reported in SQ Magazine Quora Statistics 2026.
ETS generated over 28 million impressions, boosted CTRs, and improved market sentiment for TOEFL through strategic Quora targeting, based on the official case study published by Quora for Business, 2024 Year in Review.
63% of buyers begin research on question-oriented platforms, making Quora’s Q&A format structurally aligned with early-funnel purchasing behavior, based on buyer intent research cited in SQ Magazine Quora Statistics 2026.

Platform and Audience Statistics

Quora has over 400 million monthly active users globally as of 2025, a 33% increase from 300 million in prior years, based on platform user data compiled by DemandSage Quora Statistics 2026.
Quora recorded 27 million daily active visitors on average as of 2025, based on platform activity data compiled by GrabOn Quora Statistics 2025.
Traffic data from October 2025 shows 442.21 million visits in a single month with an average session duration of 8 minutes 29 seconds, based on Similarweb data reported in SQ Magazine Quora Statistics 2026.
Quora recorded 591.1 million visits in February 2025, including 256.3 million unique visits and approximately 21.11 million daily visits, based on traffic data compiled by Resourcera Quora Statistics 2025.
The United States is Quora’s largest market with approximately 148 million users, representing roughly 37% of the total global user base, based on geographic distribution data compiled by DemandSage Quora Statistics 2026.
India is Quora’s second-largest market with over 100 million monthly active users, based on platform audience data compiled by Resourcera Quora Statistics 2025.
The European region accounts for approximately 78 million Quora users, making it the third-largest geographic segment on the platform, based on data compiled by GrabOn Quora Statistics 2025.
Quora hosts over 300,000 topics across 24 languages and is accessible in 195 countries, based on platform coverage data published by SQ Magazine Quora Statistics 2026.
Quora’s bounce rate in October 2025 was approximately 69.07%, with 2.14 page views per visit, based on Similarweb data reported in SQ Magazine Quora Statistics 2026.
Technology is the most discussed topic on Quora, with over 144 million followers, followed by Health and Science at approximately 131.8 million followers, based on topic audience data compiled by Resourcera Quora Statistics 2025.
Quora users post between 5,000 and 7,000 questions daily, generating approximately 150,000 to 210,000 new questions per month, based on platform content volume data compiled by Resourcera Quora Statistics 2025.

Audience Quality and Demographics Statistics

42.4% of U.S. Quora users report annual household incomes above USD 85,000, based on the GWI Core Q1 2024 survey of 2,013 participating U.S. Quora users cited in Quora for Business, B2B Advertising Page.
Quora users aged 18 and older with household incomes above USD 100,000 are twice as likely to be active on Quora as on LinkedIn, based on audience propensity data cited in Siteefy Quora Statistics and Facts 2025.
Over 54% of Quora site visitors come from households with income exceeding USD 100,000 per year, based on household income audience data cited in Market.biz Quora Statistics.
Quora users are 37% more likely to be in a management role compared to the average internet user, based on audience composition research cited in Persuasion Nation Quora Statistics.
Quora users are 34% more likely to hold senior roles compared to the average internet user, based on audience seniority data cited in Siteefy Quora Statistics and Facts 2025.
Adults spend twice as much time on Quora compared to LinkedIn on average, based on platform usage comparison data cited in Persuasion Nation Quora Statistics.
61.35% of Quora users globally are male and 38.65% are female, based on demographic distribution data compiled by Market.biz Quora Statistics.
The largest age cohort on Quora is 25 to 34 years, accounting for 29.47% to 31.12% of the user base, followed by 18 to 24 year olds at approximately 25.73%, based on demographic data compiled by GrabOn Quora Statistics 2025.
67.8% of Quora users research products online before buying, showing the platform’s role in bottom-of-funnel evaluation and research, based on user behavior data cited in Siteefy Quora Statistics and Facts 2025.
52.8% of Quora users rely on consumer reviews, and 37.3% discover new brands through social media ads, based on user discovery and trust behavior data cited in Siteefy Quora Statistics and Facts 2025.

CPC and Cost Statistics

Minimum CPC bids on Quora can start at approximately USD 0.01, and minimum CPM bids at approximately USD 0.20, making Quora one of the lowest floor-cost advertising platforms among major digital ad networks, based on bidding floor data reported in SQ Magazine Quora Statistics 2026.
Quora CPMs remained stable and lower than Facebook and Instagram throughout Q4 and into Q1, based on first-party Quora internal data combined with Revealbot data covering July 2023 through May 2024, published by Quora for Business, CPM Stability Article.
Quora’s lower CPMs reflect its focus on matching advertisers with genuinely interested audiences rather than a volume-based auction model, based on platform auction design principles published by Quora for Business, CPM Stability Article.
Like CPMs, Quora CPCs remain stable throughout the Q4 holiday season and into Q1, providing more reliable campaign planning and budget allocation compared to other social platforms that spike during this period, based on cost stability data published by Quora for Business, CPM Stability Article.
Quora leads have approximately 28% higher lifetime value compared to leads from some other platforms, based on lifetime value comparison data cited in SQ Magazine Quora Statistics 2026.
Quora often provides lower CPCs and less competition than saturated platforms like Google or LinkedIn, delivering strong ROAS for intent-based advertisers, based on cross-platform cost comparison data published by Improvado Quora Ads Guide.
Costs on Quora change depending on primary and demographic targeting, with separate ad sets for desktop and mobile improving the accuracy of suggested bids, based on bidding best practice documentation published by Quora for Business, Bidding Best Practices.

CTR Benchmark Statistics

Some B2C campaigns on Quora have reported approximately 10% CTR with over 32 million impressions, based on aggregated campaign performance data reported in SQ Magazine Quora Statistics 2026.
Promoted Answers achieve higher average CTRs than standard image and text ads on Quora, requiring separate campaigns and budgets to avoid disproportionate ad delivery, based on ad format performance documentation published by Quora for Business, Ads Strategy Guide.
Amazon Global Selling achieved a CTR twice the B2B category average for Quora and a 48% improvement in CTR over prior campaigns using Promoted Answers in India, based on the official case study published by Quora for Business, Promoted Answers Page.
DuckDuckGo achieved a 9.34% CTR with Promoted Answers content featuring CEO-led messaging about internet privacy, with the promoted content viewed 200 times more than non-promoted versions, based on the official case study published by Quora for Business, Promoted Answers Page.
A high CTR on Quora signals ad relevance, leading to a better quality score, lower CPCs, and better ad placement within the Quora Ads auction system, based on quality scoring documentation published by Improvado Quora Ads Guide.
ETS generated over 28 million impressions with boosted CTRs through Quora’s strategic topic and audience targeting for TOEFL awareness campaigns, based on the official case study published by Quora for Business, 2024 Year in Review.
68% of PPC marketers planned flat budgets for Quora in 2025 and only 8% planned increases, reflecting the platform’s underutilization relative to its performance data, based on PPC budget allocation data cited in SQ Magazine Quora Statistics 2026.

Ad Format Statistics

Promoted Answers are a unique ad format that amplifies existing Quora answers through paid distribution, enabling advertisers to target specific audiences beyond organic viewers with educational content that functions as native advertising, based on format documentation published by Quora for Business, Promoted Answers Page.
Webflow tested multiple ad formats including image feed, video, and Promoted Answers, ultimately finding that Promoted Answers with auto-bidding provided the strongest return on customer acquisition and signups, based on the official Webflow case study published by Quora for Business.
Within the first few weeks of implementing CPC auto-bidding, Webflow saw signup costs improve 83% week-over-week, based on the official Webflow case study published by Quora for Business.
In 2024, Quora introduced Conversion API (CAPI) to improve conversion matching through direct server-to-server integration, reducing reliance on browser-based pixel tracking, based on platform product update data published by Quora for Business, 2024 Year in Review.
Quora added CPC auto-bidding using advanced machine learning algorithms to dynamically adjust bids for optimal budget utilization and campaign performance, based on product update documentation published by Quora for Business, 2024 Year in Review.
Quora offers 10 distinct targeting types for conversion campaigns, including Topic Targeting, Keyword Targeting, Question Targeting, Question History Targeting, Interest Targeting, Audience Targeting, Behavioral Targeting, Retargeting, Lookalike Audiences, and CRM List Targeting, based on targeting capabilities published by Quora for Business, Ads Strategy Guide.
CPA auto-bidding on Quora requires the Quora Pixel to be installed and a minimum of 20 conversions per ad set before becoming available, based on bidding qualification criteria published by Quora for Business, Auto-Bidding Best Practices.
Video ads on Quora include granular analytics covering demographic data, time-based trends, viewer flows, conversions, cost-per-view (CPV), and view-through rates, based on video analytics documentation published by Quora for Business, Video Ads Page.

B2B Performance Statistics

60% of Quora’s advertising revenue comes from B2B campaigns, with B2B ads on the platform yielding 4x more conversions than equivalent campaigns on other platforms, based on revenue and conversion composition data cited in Digiexe Quora Statistics 2026.
Quora users are twice as likely to participate in research and evaluation compared to LinkedIn users, based on audience behavior comparison data from the GWI Core Q1 2024 survey cited in Quora for Business, B2B Advertising Page.
Atlassian achieved 92% lower cost-per-click and 30% more engaged leads compared to other platforms by using Topic and Keyword Targeting to reach Quora users researching developer tools and team collaboration software, based on the official case study published by Quora for Business, B2B Advertising Page.
monday.com refined a combination of topic, retargeting, and keyword targeting over two months of testing to achieve a 20% post-click conversion rate on Quora, higher than any other advertising channel tested concurrently, based on the official case study published by Quora for Business, Drive Results Page.
Quora users are active researchers during the business evaluation cycle, with 37% in management roles and 34% in senior positions, making them accessible to B2B advertisers at the decision-making stage, based on GWI audience data cited in Quora for Business, B2B Advertising Page.
Quora is particularly effective for B2B products requiring more research before purchase, with native ad formats such as Promoted Answers enabling brands to educate buyers within the context of their active research queries, based on platform positioning published by Quora for Business, CPM Stability Article.
Quora earns approximately USD 20 million annually in revenue, with 60% contributed by B2B ad campaigns, based on revenue composition data cited in Digiexe Quora Statistics 2026.

Mobile and Traffic Statistics

Mobile device traffic comprises approximately 75% to 76% of all Quora visits, with desktop accounting for approximately 24%, based on device traffic distribution data reported in SQ Magazine Quora Statistics 2026.
India exhibits the highest mobile usage rate on Quora at 84.52%, followed by Indonesia at 86.7%, based on country-level device usage data compiled by Market.biz Quora Statistics.
Organic search drives approximately 81.74% of Quora’s total traffic, with direct traffic second at 16.71%, based on traffic source data compiled by Digiexe Quora Statistics 2026.
76% of Quora’s organic search traffic comes from non-branded keywords such as general advice queries, with only 24% from branded keywords, indicating that most traffic arrives from people seeking information rather than looking specifically for Quora, based on keyword type analysis cited in GrabOn Quora Statistics 2025.
The United States accounts for approximately 36.68% to 39.57% of Quora’s global traffic, the highest share of any single country, based on geographic traffic data from multiple sources compiled by Resourcera Quora Statistics 2025 and SQ Magazine Quora Statistics 2026.
India accounts for approximately 25.31% to 26.65% of Quora’s global traffic, making it the second-largest traffic source country, based on data compiled by DemandSage Quora Statistics 2026.
Quora ranks 80th globally for traffic and user engagement as of Q4 2024, based on global ranking data cited in GrabOn Quora Statistics 2025.

Market and Platform Context Statistics

Quora was valued at USD 2 billion in its most recent funding round and has raised USD 75 million from Andreessen Horowitz for its Poe AI chatbot product, based on valuation and funding data cited in Digiexe Quora Statistics 2026.
Quora launched its advertising platform in 2016 and introduced Quora for Business in 2017, enabling self-serve campaign creation for organizations of all sizes, based on platform history data cited in DemandSage Quora Statistics 2026.
Google drives the most traffic to Quora and is also the most discussed brand on the platform, followed by Amazon, Meta, and Coca-Cola, based on brand discussion volume data cited in DemandSage Quora Statistics 2026.
99% of questions posted on Quora receive at least one answer, based on platform quality data cited in DemandSage Quora Statistics 2026.
Quora’s Poe AI chatbot introduced a USD 5 per month subscription tier offering 10,000 daily points enabling users to interact with multiple AI models, diversifying Quora’s revenue beyond advertising, based on product update data cited in Digiexe Quora Statistics 2026.
Stack Overflow traffic dropped by 90% from its peak by 2025, while Quora’s traffic remained above 400 million monthly visits, signaling Quora’s gain in the Q&A platform category as AI tools reshaped competing platforms, based on comparative traffic data cited in SQ Magazine Quora Statistics 2026.
The Quora Ads team attended INBOUND24 in Boston in September 2024 and partnered with Social Samosa for a three-city APAC event series in 2024, reflecting active investment in advertiser community building, based on event data published by Quora for Business, 2024 Year in Review.

References

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