In 2026, product launches define competitive edges amid rapid market shifts, AI integration, and buyer self-research. Successful launches hinge on data-driven planning, cross-team alignment, and real-time adaptation, as delays and misaligned expectations derail up to 90% of efforts in some sectors.
This article compiles over 60 product launch statistics from primary research and platform data, organized into key categories for quick reference.
Scope & Methodology
• Includes only publicly available product launch statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key Product Launch Statistics for 2026
- 39% of product teams express concern about missing launch dates, based on a 2026 study by Tenet.
- 28% of product launches fail to meet management expectations, based on a 2026 study by Tenet.
- 35% of companies add features to close deals, not to improve value, based on a 2026 study by Tenet.
- Startups face up to 90% NPD (new product development) failure rates, based on a 2026 study by Tenet.
- Top-performing companies complete 6.2 major product projects annually, based on a 2026 study by Tenet.
- 80% of production costs are defined during the product development phase, based on a 2026 study by Tenet.
- 29% of Digital Champions generate 30%+ revenue from new products, based on a 2026 study by Tenet.
- Global AI spending is forecasted to exceed $2 trillion in 2026, growing 36.8% from $1.48 trillion in 2025, based on a 2026 report by NRF citing Gartner.
- 26% of marketers plan to explore selling products directly on social media in 2026, based on a 2026 report by HubSpot.
Product Launch Success and Failure Rates
- 39% of product teams express concern about missing launch dates, based on a 2026 study by Tenet.
- 28% of product launches fail to meet management expectations, based on a 2026 study by Tenet.
- Startups face up to 90% NPD (new product development) failure rates, based on a 2026 study by Tenet.
- Top-performing companies complete 6.2 major product projects annually, based on a 2026 study by Tenet.
- 29% of Digital Champions generate 30%+ revenue from new products, based on a 2026 study by Tenet.
Adoption and Usage Statistics
- 26% of marketers plan to explore selling products directly on social media in 2026, including Instagram shops, based on a 2026 report by HubSpot.
- Built Bar tops the fastest-growing brands list based on 2025 purchase metrics, based on a 2026 report by Numerator.
- Target’s Gigglescape is the fastest-growing private label brand based on 2025 data, based on a 2026 report by Numerator.
- Siggi’s Dairy leads growth with AI users based on 2025 consumer data, based on a 2026 report by Numerator.
Channel Performance Statistics
- Protein bar brands Built Bar and Barebells land in the top ten fastest-growing brands based on 2025 metrics, based on a 2026 report by Numerator.
- Better-for-you alternatives Bloom Nutrition, Drizzilicious, Goodles, and Boulder Canyon rank in top ten growth based on 2025 data, based on a 2026 report by Numerator.
- Amos Sweets is the sole candy brand in top growth rankings based on 2025 metrics, based on a 2026 report by Numerator.
- Surfside and Buzzballz reflect growth in ready-to-drink alcohol market based on 2025 data, based on a 2026 report by Numerator.
Revenue and Business Impact Statistics
- 80% of production costs are defined during the product development phase, based on a 2026 study by Tenet.
- 29% of Digital Champions generate 30%+ revenue from new products, based on a 2026 study by Tenet.
- The Digital Twin Market is valued at $9.9B with 33% CAGR, based on a 2026 study by Tenet.
- R&D outsourcing is projected to reach $13.95B by 2029, based on a 2026 study by Tenet.
- The Product Management Software Market will reach $52.85B by 2031, based on a 2026 study by Tenet.
Conversion and Acquisition Statistics
- 35% of companies add features to close deals, not to improve value, based on a 2026 study by Tenet.
- Half of the top ten QSR new items and LTOs incorporate chicken based on 2025 data, based on a 2026 report by Numerator.
Trust, Influence, and Perception Statistics
- Mission Produce ranks in top growing brands based on 2025 metrics, based on a 2026 report by Numerator.
- Halo Top ranks in top growing brands based on 2025 metrics, based on a 2026 report by Numerator.
- Zespri ranks in top growing brands based on 2025 metrics, based on a 2026 report by Numerator.
- De Cecco ranks in top growing brands based on 2025 metrics, based on a 2026 report by Numerator.
Industry-Specific Statistics
- Global AI spending exceeds $2 trillion in 2026 forecasts for retail applications including demand forecasting, based on a 2026 report by NRF citing Gartner.
Regional or Geographic Statistics
- Numerator rankings leverage U.S. market consumer data including purchase metrics from 2025, based on a 2026 report by Numerator.
Customer Value and Retention Statistics
- Top QSR new items highlight preferences for fun beverages and sweet treats based on 2025 data, based on a 2026 report by Numerator.
B2B vs B2C Statistics
- Product launches require coordination across sales, marketing, enablement, and RevOps in B2B settings, based on a 2026 guide by Highspot.
References
- https://www.wearetenet.com/blog/product-development-statistics
- https://nrf.com/blog/10-trends-and-predictions-for-retail-in-2026
- https://www.hubspot.com/marketing-statistics
- https://www.numerator.com/press/fastest-growing-brands-to-watch-in-2026-numerator-releases-top-rankings/
- https://www.highspot.com/blog/product-launch-guide/