Pinterest Marketing Statistics for 2026: Revenue, Monthly Active Users, Engagement, Shopping, Ads Performance, Audience Demographics, and Regional Benchmarks

In 2026, Pinterest has completed a transformation from niche inspiration board to AI-powered shopping assistant at commercial scale. The platform reached 600 million monthly active users in Q3 2025, its ninth consecutive quarter of record-high users, growing 12% year-over-year. Q3 2025 revenue hit USD 1.049 billion, up 17% year-over-year, with Q4 2025 guidance of USD 1.313 to USD 1.338 billion representing a further 14% to 16% year-over-year increase. Full-year 2024 revenue reached USD 3.6 billion, up 20.3% year-over-year, and the platform’s ad revenue crossed USD 3.73 billion for the year. Visual search queries grew 44% year-over-year in Q3 2025. Ad impressions grew 54% year-over-year in the same quarter.

The commercial case for Pinterest marketing is grounded in a structural truth: users arrive on Pinterest with purchase intent. 96% of all Pinterest searches are unbranded, meaning users search for “fall living room ideas” not “IKEA sofas,” and brands that show up during this discovery phase enjoy a captured, receptive audience. 85% of weekly Pinners have made a purchase based on a Pin. Pinterest users spend two times more per month than shoppers on other platforms. Pinterest drives 33% more traffic to ecommerce websites than Facebook. And for every USD 1 spent on Pinterest marketing, sales are generated at a rate of USD 4.30. Pinterest ads deliver 2.3 times lower cost per conversion than other social media platforms, and the platform delivers 32% higher ROAS compared to other digital channels.

The audience composition reinforces the opportunity. Gen Z is now Pinterest’s largest and fastest-growing cohort, comprising over 50% of the global user base as of Q3 2025, while one-third of users have annual household incomes over USD 100,000. The platform reaches 340 million users through advertising as of January 2025. And the Pinterest Predicts trend report has delivered an 88% accuracy rate over six consecutive years, giving marketers an unusually reliable tool for forward-looking campaign planning.

This article compiles more than 60 Pinterest marketing statistics drawn from Pinterest’s official Q3 2025 earnings press release and earnings call transcript (November 4, 2025), Pinterest’s Q2 2025 investor press release, Business of Apps Pinterest financials, SocialPilot December 2025 Pinterest statistics, DemandSage December 2025 Pinterest statistics, The Frank Agency January 2026 Pinterest statistics, Thunderbit January 2026 Pinterest statistics, RecurPost January 2026 Pinterest statistics, Sprout Social 2025 Pinterest statistics, Influencer Marketing Hub 2024 Pinterest stats, and Our Own Brand October 2025 Pinterest statistics, all published within the last two years.

Scope and Methodology

Includes only publicly available Pinterest marketing statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Pinterest Marketing Statistics for 2026

Pinterest reached 600 million global monthly active users in Q3 2025, a 12% year-over-year increase and the platform’s ninth consecutive quarter of record-high users, based on Pinterest’s Q3 2025 earnings press release published November 4, 2025, at Pinterest via Business Wire.
Pinterest Q3 2025 revenue was USD 1.049 billion, growing 17% year-over-year, with Adjusted EBITDA of USD 306 million at a 29% margin and free cash flow of USD 318 million, based on Pinterest’s Q3 2025 earnings press release published at Pinterest via Business Wire.
Pinterest’s full-year 2024 revenue reached USD 3.6 billion, up 20.3% year-over-year, with ad revenue reaching USD 3.73 billion supported by a 50% year-over-year increase in buyable items available on boards, based on Business of Apps Pinterest data cited in a 2025 Pinterest statistics analysis by Our Own Brand and The Frank Agency January 2026 overview at The Frank Agency.
Pinterest’s Q4 2024 revenue reached USD 1.15 billion, marking the platform’s first-ever billion-dollar quarter and reflecting 18% year-over-year growth, based on data cited in a December 2025 Pinterest statistics overview at SocialPilot.
Gen Z is Pinterest’s largest and fastest-growing cohort, comprising over 50% of the global user base as of Q3 2025, providing a lucrative audience for advertisers, based on the Pinterest Q3 2025 earnings call transcript cited at Yahoo Finance.
85% of weekly Pinners have made a purchase based on a Pin from a brand, and 46% of weekly Pinners have discovered a new brand or product while browsing, based on data cited in a January 2026 Pinterest statistics overview at Thunderbit.
Pinterest ads deliver 2.3 times lower cost per conversion compared to other social media platforms, and weekly Pinners are three times more likely to click through to a retailer’s website compared to users from other social media platforms, based on Pinterest internal data cited in a 2024 Pinterest statistics overview by Influencer Marketing Hub.
For every USD 1 spent on Pinterest marketing, sales are generated at a rate of USD 4.30, and Pinterest drives 33% more traffic to ecommerce websites than Facebook, based on data cited in a December 2025 Pinterest statistics overview at SocialPilot.
Pinterest’s advertising audience reached 340 million users as of January 2025, a 10.6% year-over-year increase, based on DataReportal data cited in a December 2025 Pinterest statistics overview at SocialPilot.
96% of all Pinterest searches are unbranded, meaning users search for inspiration and category ideas rather than specific brand or product names, creating a discovery opportunity that is unique among major social platforms, based on data cited in a January 2026 Pinterest statistics overview at Thunderbit and The Frank Agency.
Pinterest’s annual trend predictions report has achieved an 88% accuracy rate over six consecutive years, based on platform claims cited in a January 2026 Pinterest statistics overview at Thunderbit.
78% of weekly Pinterest users say the platform makes them feel positive, and the platform received a user satisfaction rating of 74 out of 100 in June 2024, ranking above Facebook, X, and Snapchat, based on Statista and Morning Consult data cited in a 2025 Pinterest statistics overview at Sprout Social.

Revenue and Financial Statistics

Pinterest Q4 2025 revenue guidance was USD 1.313 to USD 1.338 billion, representing 14% to 16% year-over-year growth, with Q4 2025 Adjusted EBITDA guidance of USD 533 to USD 558 million, based on Pinterest’s Q3 2025 earnings press release published at Pinterest via Business Wire.
Pinterest Q3 2025 regional revenue breakdown was: US and Canada USD 786 million (up 9% year-over-year), Europe USD 193 million (up 41% year-over-year), and Rest of World USD 70 million (up 66% year-over-year), based on Pinterest’s Q3 2025 earnings press release published at Pinterest via Business Wire.
Pinterest’s ad impressions grew 54% year-over-year in Q3 2025, while ad pricing declined 24% year-over-year primarily due to a mix shift toward lower-priced international markets, based on Q3 2025 earnings highlights published at Yahoo Finance.
Pinterest’s visual search queries grew 44% year-over-year in Q3 2025, reflecting accelerating AI-powered discovery adoption, with CEO Bill Ready describing the platform as an AI-powered visual-first shopping assistant, based on the Pinterest Q3 2025 earnings call transcript published at Investing.com.
Pinterest’s full-year 2024 ARPU was USD 6.94, an 8% improvement over 2023, with US and Canada ARPU rising 14% to USD 29.15, Europe ARPU rising 14% to USD 4.24, and Rest of World ARPU rising 18% to USD 0.59, based on RecurPost January 2026 Pinterest statistics at RecurPost.
78% of Pinterest’s total revenue comes from the US even though only approximately 18% of users are US-based, reflecting an extreme monetization imbalance that also represents Pinterest’s largest international growth opportunity, based on Business of Apps data cited in a 2025 Pinterest statistics analysis at Our Own Brand.
Pinterest’s UCAN (US and Canada) region had 103 million MAUs in Q3 2025, growing 4% year-over-year and reaching the highest level on the platform in over four and a half years, based on the Pinterest Q3 2025 earnings call transcript published at Investing.com.
Pinterest’s Q3 2025 global ARPU rose 5% year-over-year to USD 1.78, ended the quarter with USD 2.7 billion in cash and marketable securities, and reported net income of USD 92 million, based on Pinterest’s Q3 2025 earnings press release published at Pinterest via Business Wire.

Engagement and Content Performance Statistics

Pinterest’s average post engagement rate increased to 5.93% in 2024, up from 4.36% in 2023, representing a 36% year-over-year improvement, based on Statista data cited in a December 2025 Pinterest statistics overview at SocialPilot.
Pinterest users save more than 1.5 billion Pins per week, creating sustained organic brand visibility with a long shelf life, based on data cited in a January 2026 Pinterest statistics overview at The Frank Agency.
An average Pin has a lifetime of 3.88 months, significantly longer than content on Facebook, Instagram, or TikTok, where relevance typically decays within hours or days, based on data cited in a January 2026 Pinterest statistics overview at RecurPost.
70% of Pinners engage with brand content at least once a week, and 68% of monthly Pinners believe they can be their authentic selves on the platform, creating a uniquely receptive environment for brand-consumer relationships, based on Sprout Social 2025 Pinterest statistics published at Sprout Social.
Users who engage with trends on Pinterest revisit those trends repeatedly, creating sustained search volume and ongoing engagement signals that advertisers can capture over weeks or months, based on data cited in a December 2025 Pinterest statistics overview at SocialPilot.
Pinterest users are three times more likely to click on a Pin and visit a brand’s website than any other social media platform’s content, based on data cited in a December 2025 Pinterest statistics overview at DemandSage.
Pinterest.com attracted 1.25 billion visits in October 2025, with users spending an average of 6 minutes and 57 seconds per session and visiting over six pages per visit, based on Similarweb data cited in a January 2026 Pinterest statistics overview at Thunderbit.
The best days to post on Pinterest for maximum engagement are Sundays, Mondays, and Tuesdays, when engagement levels are consistently highest, based on data cited in a January 2026 Pinterest statistics overview at The Frank Agency.

Shopping and Commerce Statistics

Pinterest users spend 2 times more per month than shoppers on other platforms, and one in three Pinterest users has an annual household income of over USD 100,000, making the platform’s audience one of the highest-value consumer segments in social media, based on data cited in a January 2026 Pinterest statistics overview at Thunderbit.
55% of Pinterest users say they use the platform specifically as a place to shop, and the number one reason people use Pinterest is to discover new brands and products, based on data cited in a January 2026 Pinterest statistics overview at Thunderbit.
80% of users have discovered a new brand through Pinterest ads, and the platform is reported to bring in 11.4 times more prospects than competing social channels, based on data cited in a January 2026 Pinterest statistics overview at The Frank Agency.
Pinners are 55% more likely to buy a product after seeing a video about it on Pinterest than on other platforms, based on Pinterest internal data cited in a 2024 Pinterest statistics overview by Influencer Marketing Hub.
Pinterest is the number one platform for shopping luxury goods, attracting luxury brands because one-third of users have household incomes above USD 100,000 and because the platform’s positive, aspirational environment aligns with luxury brand positioning, based on data cited in the Sprout Social 2025 Pinterest statistics at Sprout Social.
Pinterest is the fifth most popular social commerce platform globally despite being only fourteenth overall in monthly active users, demonstrating that its commerce utility is disproportionately high relative to its size, based on data cited in the Sprout Social 2025 Pinterest statistics at Sprout Social.
Pinterest’s ROAS is 32% higher compared to other digital advertising platforms, and the platform delivers 2.3 times lower cost per conversion than other social media platforms, based on data cited in a January 2026 Pinterest statistics overview at Thunderbit.
Pinterest’s buyable item inventory on boards grew 50% year-over-year in 2024, reflecting accelerating integration of shoppable product content, based on data cited in a January 2026 Pinterest statistics overview at The Frank Agency.

Audience and Demographic Statistics

69.4% of Pinterest users globally are women, 22.6% are men, and 8% are unspecified, with women aged 18 to 24 making up the largest single demographic at 20% of the total user base, based on Statista data cited in a December 2025 Pinterest statistics overview at DemandSage.
Gen Z users aged 18 to 24 now comprise 42% of Pinterest’s global user base and are the platform’s fastest-growing segment, with Gen Z comprising over 50% of the user base according to CEO Bill Ready in the Q3 2025 earnings call, based on data published at DemandSage and the Pinterest Q3 2025 earnings call transcript at Investing.com.
One-third of Pinterest users are Millennials aged 25 to 34, making them the largest single generational cohort on the platform, while women aged 25 to 34 represent the largest individual age-gender segment at 18.5% of all users, based on Statista data cited at DemandSage and RecurPost.
42% of consumers globally have a Pinterest profile according to the 2025 Sprout Social Index, placing Pinterest among the top 10 social platforms where consumers maintain active profiles, based on data cited in the Sprout Social 2025 Pinterest statistics at Sprout Social.
81% of Pinterest’s monthly active users access the platform via mobile devices, with mobile being the dominant access method across all markets and age groups, based on data cited in a January 2026 Pinterest statistics overview at RecurPost.
Over 36.5% of Pinterest users primarily use the platform for researching brands or products, while the least popular activity is messaging, reflecting Pinterest’s role as a personal search engine rather than a social communication tool, based on data cited in a January 2026 Pinterest statistics overview at RecurPost.
Users save more than 1.5 billion Pins per week, and approximately 275 million users are active on a weekly basis, indicating a highly habitual core user base that regularly engages with brand and creator content, based on data cited in a December 2025 Pinterest statistics overview at SocialPilot.

Regional or Geographic Statistics

Pinterest Q3 2025 regional MAUs were: US and Canada 103 million (up 4% year-over-year), Europe 150 million (up 8% year-over-year), and Rest of World 347 million (up 16% year-over-year), with Rest of World now representing approximately 58% of all Pinterest users, based on Pinterest’s Q3 2025 earnings press release published at Pinterest via Business Wire.
The United States is Pinterest’s largest market with approximately 96.9 million monthly active users, followed by Brazil with 40-plus million and Mexico with 27 million users, based on data cited in a December 2025 Pinterest statistics overview at SocialPilot.
The United Kingdom has approximately 14.68 to 15.5 million Pinterest users, representing approximately 22% of the UK population, making it Pinterest’s sixth-largest national market, based on data cited in a 2025 Pinterest statistics analysis at Our Own Brand.
61% of Pinners in the UK have gone shopping as a result of seeing branded content on Pinterest, compared to 85% globally, with UK female users over 18 representing approximately 70% of the country’s Pinterest audience, based on data cited in a 2025 Pinterest statistics analysis at Our Own Brand.
Pinterest’s Rest of World revenue grew 66% year-over-year in Q3 2025, with international markets representing approximately 75% of global MAUs but only 25% of global revenue, creating a structural monetization upside that Pinterest is actively targeting through region-specific go-to-market strategies, based on the Pinterest Q3 2025 earnings call transcript at Investing.com.
Brazil is Pinterest’s second-largest market by traffic share after the United States, with Germany, India, and Russia also among the top-five countries contributing web traffic to Pinterest.com, based on data cited in a January 2026 Pinterest statistics overview at RecurPost.
The Netherlands has the highest LinkedIn advertising audience reach in Europe, while Pinterest’s European MAU base of 150 million in Q3 2025 and Europe’s 41% revenue growth rate makes it the platform’s fastest-growing monetization region, based on Pinterest’s Q3 2025 earnings press release published at Pinterest via Business Wire.

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