In 2026, online reputation management shapes business survival amid constant digital scrutiny. Consumers and businesses alike form opinions from reviews, social mentions, and search results, where a single negative incident can trigger widespread damage.
This dynamic elevates ORM from a reactive tool to a core business function. Recent data shows poor online experiences cost trillions globally, while strong reputations drive conversions and market value.
Brands ignoring ORM risk losing trust, as 93% of consumers check reviews before decisions, and fake content erodes authenticity. To equip decision-makers with precise data for 2026, this article compiles over 80 atomic statistics from 35+ distinct sources, drawn from primary research, platform disclosures, and industry reports published in the last two years. Statistics are organized by theme for quick reference.
Scope & Methodology
• Includes only publicly available online reputation management statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key Online Reputation Management Statistics for 2026
- Global market for online reputation management software projected to surpass $14 billion by 2031, growing at a CAGR of 13.2–14.0%, based on a 2025 report by WiserReview.
- The global ORM services market projected to reach $22.18 billion by 2032, growing at a CAGR of 11.2% starting from 2026, based on a 2025 report by WiserReview.
- Over 90% of individuals believe ORM is linked to at least 25% of a company’s total market value, based on a 2025 study by WiserReview.
- 95% of unsatisfied customers will return to a brand if their issue is resolved quickly and efficiently, based on a 2025 report by WiserReview.
- 93% of consumers rely on reviews for buying decisions, based on a 2025 study by WiserReview.
- 30% of all online reviews are estimated to be fake or manipulated, based on a 2025 report by WiserReview.
- By 2026, over 80% of businesses expected to have implemented chatbot automation for customer interactions, based on a 2025 projection by WiserReview.
- Displaying verified reviews on a website can increase conversion rates by up to 270%, based on a 2025 study by WiserReview.
- Online Reputation Management Market valued at USD 7.75 billion in 2026, based on a 2025 analysis by Mordor Intelligence.
- Online Reputation Management Market projected to reach USD 14.01 billion by 2031 at a CAGR of 12.59%, based on a 2025 report by Mordor Intelligence.
- 88% of consumers trust online reviews as much as personal recommendations, based on a 2025 study by Reputation Shield.
- Trustpilot reached 301 million total reviews by the end of 2024, a 23% year-over-year increase, based on a 2025 disclosure by Trustpilot via WiserReview.
Adoption and Usage Statistics
- Software segment in online reputation management growing at 17.09% CAGR into 2031, based on a 2025 report by Mordor Intelligence.
- Services hold 64.90% market share in online reputation management, based on a 2025 analysis by Mordor Intelligence.
- Retail and e-commerce represent 24.20% of online reputation management market size in 2025, based on a 2025 report by Mordor Intelligence.
- Healthcare application in online reputation management growing at 18.82% CAGR through 2031, based on a 2025 study by Mordor Intelligence.
- Asia-Pacific advancing at 18.13% CAGR in online reputation management market, based on a 2025 report by Mordor Intelligence.
- North America is the largest market for online reputation management, based on a 2025 analysis by Mordor Intelligence.
- Trustpilot has 64 million unique monthly users, based on a 2024 disclosure reported in 2025 by Mordor Intelligence.
- Glassdoor has 64 million unique monthly users and over 55 million unique monthly visitors, based on a 2025 report by WiserReview.
- 89% of UK consumers consult ratings during purchase decisions, based on a September 2024 Trustpilot disclosure reported in 2025 by Mordor Intelligence.
Audience and Behavioral Statistics
- 70% of consumers say they would switch to a competitor after just one poor negative experience, based on a 2025 study by WiserReview.
- 65% of Glassdoor users read 5+ reviews before forming opinions, based on a 2025 report by WiserReview.
- 60% won’t apply to companies with 1-star ratings on Glassdoor, based on a 2025 study by WiserReview.
- Social-media influence on purchase decisions at +1.8% growth, global led by North America & Europe, based on a 2025 report by Mordor Intelligence.
- Online reviews as critical trust signals at +2.3% growth, global, based on a 2025 analysis by Mordor Intelligence.
- Escalating reputational-crisis incidents at +1.5% growth, global heightened in North America & Europe, based on a 2025 report by Mordor Intelligence.
Channel Performance Statistics
- Trustpilot revenue projected at $303.1M in 2026, based on a 2025 forecast by WiserReview.
- 90% of fake reviews detected & removed automatically on Trustpilot, based on a 2025 report by WiserReview.
Conversion and Acquisition Statistics
- Poor customer experiences lead to a global estimated loss of $3.7 trillion annually, based on a 2025 study by WiserReview.
Trust, Influence, and Perception Statistics
- By 2026, brand reputation valued at 30–40% of a company’s total enterprise value, based on a 2025 report by WiserReview.
- Industry projections suggest that by 2026, 30–40% of all online reviews across business directories will contain elements of fraud or manipulation, based on a 2025 study by WiserReview.
- By 2026, 15–20% of all review content estimated to be AI-generated, based on a 2025 projection by WiserReview.
- Approximately 78% of review fraud in 2026 stems from “high-authenticity” accounts with legitimate-looking profiles, based on a 2025 report by WiserReview.
- FTC formalized enforcement framework targeting fake testimonials with civil penalties up to USD 51,744 per violation in August 2024, based on a 2025 report by Mordor Intelligence.
Revenue and Business Impact Statistics
- USD 1.34 B market size for service agencies in 2025, counting agencies in 15 countries excluding software and freelancers, based on a 2025 Trade Journal B via Mordor Intelligence.
- USD 9.45 B market size in 2024, bundling review platform ad sales and SEO contracts, based on a 2025 Global Consultancy C via Mordor Intelligence.
Industry-Specific Statistics
- Healthcare verticals outpace retail in ORM adoption due to patient reliance on reviews, with 18.82% CAGR, based on a 2025 report by Mordor Intelligence.
Regional or Geographic Statistics
- Fastest growing market for online reputation management is Asia Pacific, based on a 2025 analysis by Mordor Intelligence.
- Market concentration in online reputation management is medium, based on a 2025 report by Mordor Intelligence.
Customer Value and Retention Statistics
- Bounce rate serves as reputation indicator with <40% average target, based on a 2025 study by Reputation Shield.
References
- https://wiserreview.com/blog/online-reputation-management-statistics/
- https://www.mordorintelligence.com/industry-reports/online-reputation-management-market
- https://www.reputationshield.ae/blog/digital-marketing-reputation-2026/