Marketing Automation Statistics for 2026: Adoption, ROI, Market Growth, and Performance Metrics

In 2026, marketing automation stands as a cornerstone of efficient, data-driven campaigns amid rising customer expectations for personalization and speed. Businesses leveraging these tools manage complex customer journeys at scale, integrating AI for real-time orchestration across email, SMS, and web interactions.

Recent data highlights automation’s role in boosting revenue, engagement, and operational productivity, with market expansion reflecting widespread adoption. This article compiles over 60 marketing automation statistics from primary research, platform reports, and industry studies published within the last two years, organized into key categories for quick reference.

Scope and Methodology

• Includes only publicly available marketing automation statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.

Key Marketing Automation Statistics for 2026

The global marketing automation market was valued at $6.65 billion in 2024, based on a 2024 study by InBeat.
Marketing automation can increase revenues by 34% on average, based on a study by The CMO.
60% of marketers report higher engagement after adopting AI, based on a 2024 study by SAP Emarsys.
Businesses receive an average $5.44 return for every $1 spent on marketing automation, based on a 2025 report by Flowlyn.
76% of marketers use marketing automation more than sales departments, based on a 2025 study by Email Vendor Selection.
64% of marketers already use automation and AI, based on a 2025 study by Email Vendor Selection.
The marketing automation market size is expected to reach $13.97 billion by 2030 at a 12.8% CAGR from 2022, based on a 2025 study by Email Vendor Selection.
68% of marketers expect their marketing automation budgets to grow in the coming year, based on a 2025 study by Statista via Moengage.
79% of marketers automate their customer journey, based on a 2025 study by Email Vendor Selection.
Automated emails represent 2% of sends but drive 41% of total email orders, based on a 2025 report by Flowlyn.
SMS marketing has a 98% open rate, based on a 2025 report by Flowlyn.
AI chatbots increase sales by 67%, based on a 2025 report by Flowlyn.

Adoption and Usage Statistics

76% of marketers use marketing automation more than sales and 139% more than finance departments, based on a 2025 study by Email Vendor Selection.
79% of marketers automate their customer journey, with 10% fully automated, 25% mostly automated, and 44% partially automated, based on a 2025 study by Email Vendor Selection.
64% of marketers already use automation and AI, based on a 2025 study by Email Vendor Selection.
62% of marketers find automation important to their marketing, based on a 2025 study by Email Vendor Selection.
43% of marketers use marketing automation software to optimize their overall strategy, based on a 2025 study by Email Vendor Selection.
37% of marketers use marketing automation to improve data quality, based on a 2025 study by Email Vendor Selection.
34% of marketers use marketing automation to identify ideal customers, based on a 2025 study by Email Vendor Selection.
31% of marketers use marketing automation to optimize messaging or campaigns, based on a 2025 study by Email Vendor Selection.
Nearly 20% of marketers are deploying AI agents now, based on a 2025 report by Flowlyn.
79% of companies report AI agents adopted somewhere in their enterprise, based on a 2025 report by Flowlyn.
56% of companies are currently using marketing automation, based on a 2023 study by Emailmonday.
40% of B2B companies plan to adopt marketing automation, based on a 2023 study by Emailmonday.
Over 70% of users prefer cloud-based marketing automation software, based on a 2025 study by Email Vendor Selection.

Market Growth Statistics

The global marketing automation market was valued at $6.65 billion in 2024 and projected to reach $15.58 billion by 2030 at a 15.3% CAGR, based on a 2024 study by InBeat via Emarsys.
The marketing automation market size is expected to reach $13.97 billion by 2030, based on a 2025 study by Email Vendor Selection.
The expected compound annual growth rate from 2022 to 2030 is 12.8% for marketing automation, based on a 2025 study by Email Vendor Selection.
The US Marketing Automation Software industry is an estimated $12.3B market in 2022, growing 20%+ annually, based on a 2019 study by SharpSpring via Emailmonday.
The worldwide MarTech industry market has an estimated figure of $344.8bn, based on a study cited by Emailmonday.
North America and the UK MarTech market is worth $149.7bn, based on a study cited by Emailmonday.
Marketing automation technology is expected to grow at a 14% CAGR over the next five years, based on a 2018 study by Forrester via Emailmonday.
Through-channel marketing automation platforms will reach 25% annual growth, based on a 2018 study by Forrester via Emailmonday.
Lead-to-revenue automation platforms will grow at 19.4% annually, based on a 2018 study by Forrester via Emailmonday.

ROI and Revenue Impact Statistics

Businesses see an average return of $5.44 for every $1 spent on marketing automation, based on a 2025 report by Flowlyn.
Marketing automation can increase revenues by 34% on average, based on a study by The CMO via Emarsys.
The top 10% of email workflows generate $16.96 in revenue per recipient, based on a 2025 study by Email Vendor Selection.
Average email flows generate $1.94 in revenue per recipient, based on a 2025 study by Email Vendor Selection.
Businesses can expect an 80% increase in leads from marketing automation, based on a 2025 report by Flowlyn.
Businesses can expect a 77% increase in conversions from marketing automation, based on a 2025 report by Flowlyn.
Businesses can expect a 14.5% increase in sales productivity from marketing automation, based on a 2025 report by Flowlyn.
Companies using marketing automation see 53% higher conversion rates from initial response-to-MQL, based on a 2012 study by Aberdeen Group via Emailmonday.
Companies using marketing automation have a revenue growth rate 3.1% higher than non-users, based on a 2012 study by Aberdeen Group via Emailmonday.

Channel Performance Statistics

Automated emails represent only 2% of sends but drive 41% of total email orders, based on a 2025 report by Flowlyn.
Automated email flows achieve 25.2% to 42.1% open rates, based on a 2025 report by Flowlyn.
SMS marketing has a 98% open rate, with 90% of messages read within 3 minutes, based on a 2025 report by Flowlyn.
Chatbot-led funnels have 400% higher conversion rates, based on a 2025 report by Flowlyn.
72% of customers expect websites to offer instant messaging support, based on a 2025 report by Flowlyn.

Engagement and Loyalty Statistics

60% of marketers report higher engagement after adopting AI, based on a 2024 study by SAP Emarsys.
58% of marketers report higher loyalty after adopting AI, based on a 2024 study by SAP Emarsys.
44% of consumer products marketers are making high investment in AI-powered engagement, based on a 2024 study by SAP Emarsys.

AI and Productivity Statistics

Two-thirds (66%) of those adopting AI agents report measurable value through increased productivity, based on a 2025 report by Flowlyn.
75% of companies using AI for marketing shift human talent toward strategic activities, based on a 2025 report by Flowlyn.
AI chatbots increase sales by 67% for businesses that deploy them effectively, based on a 2025 report by Flowlyn.
92% of businesses want to invest in generative AI, based on a 2025 study by Digital Marketing Institute.
The AI in marketing market is expected to grow at a CAGR of 26.7% by 2034, based on a 2025 study by Digital Marketing Institute.

Industry-Specific Statistics

98% of B2B companies deem marketing automation essential, based on a 2025 report by Flowlyn.
B2B sees 451% increase in lead qualification from marketing automation, based on a 2025 report by Flowlyn.
SaaS goal for annual churn is under 8% using marketing automation, based on a 2025 report by Flowlyn.
Healthcare AI adoption in marketing automation is up 78% YoY, based on a 2025 report by Flowlyn.
eCommerce cart recovery has 1-15% conversion rate via automation, based on a 2025 report by Flowlyn.
eCommerce relies on automation for 41% of email revenue, based on a 2025 report by Flowlyn.
Healthcare marketing automation has a 38.5% CAGR, based on a 2025 report by Flowlyn.

Regional Statistics

69% adoption of marketing automation in the Americas, based on a 2014 study by Pepper Global via Emailmonday.
39% adoption of marketing automation in EMEA, based on a 2014 study by Pepper Global via Emailmonday.
36% adoption of marketing automation in APAC, based on a 2014 study by Pepper Global via Emailmonday.

Data and Operations Statistics

Only 16% of RevOps have data maturity for advanced automation, based on a 2025 report by Flowlyn.
42% of automation projects were scrapped in 2025, based on a 2025 report by Flowlyn.
46% of automation proof-of-concepts never make it to production, based on a 2025 report by Flowlyn.
53% of respondents are using or applying marketing automation, based on a 2014 study by Pepper Global via Emailmonday.
17% of respondents are evaluating marketing automation, based on a 2014 study by Pepper Global via Emailmonday.
63% of companies outgrowing competitors use marketing automation, based on a study cited by Emailmonday.
21% of marketing leaders plan to use a Marketing Automation Platform over the next two years, based on a 2017 study by Salesforce via Emailmonday.

References

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