LinkedIn Ads Statistics for 2026: Ad Revenue, CTR, CPC, Lead Generation, Ad Formats, and B2B ROI

In 2026, LinkedIn has become the dominant paid media platform for B2B marketing, and the data confirms a channel in rapid commercial ascent. LinkedIn ad revenue is forecast to reach USD 8.2 billion in 2025, an 18.3% year-over-year increase, rising further to USD 9.7 billion in 2026 and USD 11.3 billion in 2027 according to WARC Media. The platform’s advertising audience reached 1.2 billion users in January 2025, adding 300 million users to its ad reach in just two years. And the share of B2B marketing budgets allocated to LinkedIn Ads rose from 31% to 39% over the course of 2024, making it the largest single-platform recipient of ad spend in B2B marketing, ahead of Google Search, Display, and YouTube individually.

The performance data justifies that allocation shift. LinkedIn Lead Gen Forms convert at 13%, compared to 2.35% for external landing pages, a 5x improvement that often results in a lower cost per lead despite LinkedIn’s premium click costs. LinkedIn is 277% more effective than Facebook and Twitter combined for B2B lead generation. Message Ads generate open rates of 30% to 45%, well above the 20% benchmark for email marketing. And LinkedIn’s average ROAS for B2B SaaS in 2025 was 113%, outperforming Google Search at 98% and Meta at 104% within the same attribution window, based on analysis of 150,000-plus LinkedIn campaigns.

The platform’s audience quality distinguishes it structurally from every other paid social channel. Four out of five LinkedIn members drive business decisions in their organizations. There are 65 million decision-makers and 10 million C-level executives reachable through LinkedIn’s targeting system. And 80% of all B2B social media leads originate from LinkedIn, reflecting the concentration of commercial intent that no other social platform can replicate.

This article compiles 75+ LinkedIn Ads statistics organized across nine thematic sections, drawn from the latest figures published within the last two years by primary data providers including WARC Media, HockeyStack Labs, Microsoft earnings disclosures, ZenABM, Dreamdata, LinkedIn’s own research, SEO Design Chicago, and WebFX. Every statistic is atomic, individually sourced, and linked directly to its original study or publication.

Scope and Methodology

Includes only publicly available LinkedIn Ads statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key LinkedIn Ads Statistics for 2026

LinkedIn ad revenue is forecast to reach USD 8.2 billion in 2025, a year-over-year increase of 18.3%, based on WARC Media’s global ad spend forecast published in WARC Media Platform Insights on LinkedIn, October 2025.
LinkedIn ad revenue is projected to rise to USD 9.7 billion in 2026 and USD 11.3 billion in 2027, based on WARC Media’s forecast published in MediaPost LinkedIn Ad Spend Forecast, October 2025.
LinkedIn’s advertising audience reached 1.2 billion users in January 2025, adding 300 million users to its ad reach in two years, based on ad reach data tracked by Electroiq LinkedIn Advertising Statistics.
B2B brands account for 85% of total ad spend on LinkedIn, based on platform spend composition data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
The share of B2B marketing budgets allocated to LinkedIn Ads rose from 31% to 39% over the course of 2024, making LinkedIn the largest single-platform recipient of ad spend in B2B marketing, based on annual survey data by Dreamdata, reported in The Linked Blog LinkedIn Ads Benchmarks 2025.
LinkedIn is 277% more effective than Facebook and Twitter combined for B2B lead generation, based on benchmarks cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
80% of all B2B social media leads originate from LinkedIn, based on platform data cited in Marketing LTB LinkedIn Ads Statistics 2025.
LinkedIn Lead Gen Forms convert at 13%, compared to 2.35% for external landing pages, a 5x improvement in conversion rate, based on data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
LinkedIn’s average ROAS for B2B SaaS in 2025 was 113%, outperforming Google Search at 98% and Meta/Facebook at 104% within the same attribution window, based on analysis of 150,000+ LinkedIn campaigns by ZenABM LinkedIn Ads Benchmarks 2025.
89% of B2B marketers use LinkedIn for lead generation, based on survey data cited in Marketing LTB LinkedIn Ads Statistics 2025.
LinkedIn revenue rose 11% to USD 5.08 billion in Microsoft’s fiscal Q2 2026 (the three months to December 2025), driven by Marketing Solutions growth, based on Microsoft earnings reported by Staffing Industry Analysts, February 2026.
65% of B2B marketers say LinkedIn delivers the highest ROI of any social platform, based on survey data cited in Marketing LTB LinkedIn Ads Statistics 2025.

Ad Revenue and Market Statistics

LinkedIn generated approximately USD 7.4 billion in ad revenue in 2024, based on platform revenue data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
LinkedIn’s advertising revenue in 2022 stood at USD 5.91 billion and is projected to reach USD 10.35 billion by 2027, based on forecasts cited in Statista LinkedIn Ad Revenue Forecast.
LinkedIn’s ad business is larger than Snapchat at USD 6.0 billion, Pinterest at USD 4.2 billion, and Reddit at USD 2.2 billion in 2025 ad revenue, based on WARC Media’s global ad spend comparison cited in WARC Media LinkedIn Platform Insights, October 2025.
Business and industrial is the leading category by LinkedIn ad spend, followed by technology and electronics, and then government and nonprofit, based on WARC Media’s category analysis cited in WARC Media LinkedIn Platform Insights, October 2025.
Retail accounts for just 2% of total LinkedIn ad revenue, making it the smallest major category by spend on the platform, based on WARC Media’s category data cited in MediaPost LinkedIn Ad Spend Forecast, October 2025.
LinkedIn’s ad reach grew faster than Facebook or YouTube in 2024 according to Microsoft’s parent-company reporting, based on data cited in Martal LinkedIn Statistics 2026.
LinkedIn’s total advertising reach exceeds 1.1 billion users as of 2025, a 10% increase year-over-year, based on platform data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
The United States has more than 234 million LinkedIn users, making it the most important single market for LinkedIn advertising, based on platform data cited in Electroiq LinkedIn Advertising Statistics.

Audience and Reach Statistics

LinkedIn reached 1.20 billion registered members worldwide as of January 2025, representing 176 million new users and 17.1% growth from the previous year, based on platform data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
Approximately 600 million users are active on LinkedIn monthly, representing 48.5% of total registered members, with daily active users numbering around 134.5 million, based on platform data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
LinkedIn’s membership is projected to surpass 1.3 billion in 2026, based on growth trend analysis published in Martal LinkedIn Statistics 2026.
Four out of five LinkedIn members drive business decisions in their organizations, based on platform data published by LinkedIn Business, cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
65 million LinkedIn users are categorized as decision-makers and 10 million hold C-level executive positions, based on platform audience data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
Nearly 60% of LinkedIn users are aged 25 to 34, indicating a strong pipeline of early-career to mid-career working professionals in the advertising audience, based on platform demographic data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
LinkedIn’s engagement increased 44% year-over-year in 2024, based on platform engagement data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
North America accounts for 23% of total LinkedIn members, based on geographic distribution data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
Mobile accounts for over 65% of ad impressions on LinkedIn, based on platform data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
LinkedIn users are twice as likely to have a college degree compared to the average internet user, based on demographic research cited in Marketing LTB LinkedIn Ads Statistics 2025.

CTR Benchmark Statistics

The global average CTR for LinkedIn Sponsored Content is between 0.44% and 0.65% across all formats and industries, based on sponsored content benchmark data published in Tamarind B2B House LinkedIn Ad Benchmarks 2026.
A CTR of 0.5% represents good performance on LinkedIn, and anything above 1% is considered excellent, based on performance benchmarks cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
Q3 delivers the best average CTR on LinkedIn at 0.96%, with September as the top-performing individual month at 1.05%, based on quarterly analysis of USD 28 million in ad spend across 70+ B2B SaaS companies by HockeyStack Labs LinkedIn Ads Benchmark Report 2025.
Q1 has the lowest average CTR on LinkedIn at 0.82%, despite being the second-highest quarter in terms of ad spend, based on data from HockeyStack Labs LinkedIn Ads Benchmark Report 2025.
Healthcare and education industries achieve 1.25% to 1.75% CTR on LinkedIn, while technology typically sees 0.75% to 1.25%, and real estate underperforms with an average CTR of just 0.34%, based on industry benchmarks cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
The average CTR for B2B campaigns is 0.65%, compared to 0.39% for B2C campaigns, based on B2B vs B2C performance data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
Ads with narrower audience targeting under 50,000 users achieve 37% higher CTR than broader targeting sets, based on LinkedIn targeting performance data cited in Marketing LTB LinkedIn Ads Statistics 2025.
Sponsored content sees a 45% higher engagement rate in 2025 compared to prior periods, based on platform engagement data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
Thought Leader Ads achieve a CTR up to 2.3 times greater than that of conventional single-image ads, based on LinkedIn research cited in The Linked Blog LinkedIn Ads Benchmarks Report 2025.

CPC and Cost Statistics

The average CPC on LinkedIn ranges between USD 6 and USD 7 globally and USD 8 to USD 10 in the United States, based on cost benchmark data cited in Electroiq LinkedIn Advertising Statistics.
Q3 has the highest average CPC on LinkedIn at USD 15.72, a 1.5x increase over Q1, driven by increased campaign competition, based on quarterly CPC analysis by HockeyStack Labs LinkedIn Ads Benchmark Report 2025.
Q1 has the lowest average CPC on LinkedIn at USD 10.48, offering the most cost-efficient period for budget deployment, based on quarterly data from HockeyStack Labs LinkedIn Ads Benchmark Report 2025.
Cost per thousand impressions (CPM) averages USD 37.90, with sponsored video ads commanding a higher CPM of USD 43.10 due to stronger engagement rates, based on 2025 cost data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
Lead Gen Form ads maintain an average CPC of USD 5.70, delivering better ROI for conversion-focused campaigns than standard sponsored content, based on ad format cost data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
CPCs are lowest in education and nonprofit sectors, averaging around USD 3.90, while campaigns targeting executive-level job titles have the highest average CPC at USD 8.40, based on industry and targeting cost benchmarks cited in SQ Magazine LinkedIn Advertising Statistics 2025.
LinkedIn CPCs are 5 to 10 times higher than Facebook’s, but the lead quality often produces better cost per acquisition for B2B campaigns, based on cost comparison data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
LinkedIn delivers a 28% lower cost per lead than Google Ads for B2B campaigns, based on cross-platform cost comparison data cited in SEO Design Chicago LinkedIn Advertising Statistics 2025.
Cost per lead on LinkedIn ranges from USD 20 to USD 350 depending on industry, based on CPL range data cited in Electroiq LinkedIn Advertising Statistics.

Ad Format Statistics

Carousel Ads outperform Single Image Ads in CTR across all regions in 2024, based on a regional performance analysis across NA, LATAM, EMEA, and APAC client campaigns by Huble LinkedIn Ads Benchmarks 2025.
Video Ads view rates increased approximately 5% compared to the prior year in 2024, indicating video is becoming a more standardized consumption format on LinkedIn, based on client campaign data by Huble LinkedIn Ads Benchmarks 2025.
Video completion rates are significantly higher in campaigns focused on lead generation or website conversions compared to brand awareness campaigns, based on client campaign analysis by Huble LinkedIn Ads Benchmarks 2025.
Video ads generate 5x more engagement than static ads on LinkedIn, based on format performance data cited in Marketing LTB LinkedIn Ads Statistics 2025.
Video posts generate 2.3 times more engagement than image posts on LinkedIn, with an average CTR of 0.8% for video compared to 0.35% for images, based on format comparison data cited in LiSeller LinkedIn Lead Conversion Benchmarks 2025.
Video ads with subtitles perform 23% better in engagement than those without, based on creative performance data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
Video content on LinkedIn saw a 36% increase in uploads and 100% increase in video creation year-over-year after LinkedIn launched AI-powered video ads and livestream events in 2024, based on data published by MediaPost LinkedIn Ad Spend Forecast, October 2025.
Short-form video content sees 12% year-on-year growth on LinkedIn, based on platform content trend data from WARC Media LinkedIn Platform Insights, October 2025.
Video ads now account for 38% of all ad formats on LinkedIn in 2025, based on ad format composition data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
Message Ads have an average open rate of 30% to 45% in conversion-focused campaigns, with a click-through rate of 3% to 4% calculated from opens, based on Message Ads benchmark analysis by ZenABM LinkedIn Ads Benchmarks 2025.
Sponsored InMail ads have a response rate benchmark of 10% to 25%, significantly higher than standard ad engagement rates on LinkedIn, based on InMail performance benchmarks published by WebFX LinkedIn Advertising Benchmarks 2026.
Lead Gen Form ads have a 13% submission rate, the highest among all LinkedIn ad types, based on ad format conversion data cited in SQ Magazine LinkedIn Advertising Statistics 2025.

Lead Generation Statistics

LinkedIn accounts for 80% of all B2B leads generated from social media platforms, based on platform attribution data cited in Marketing LTB LinkedIn Ads Statistics 2025.
LinkedIn Ads generate 3x more qualified leads than Facebook Ads for B2B campaigns, based on cross-platform lead quality data cited in Marketing LTB LinkedIn Ads Statistics 2025.
LinkedIn drives a 3x higher visitor-to-lead conversion rate for B2B businesses compared to other social platforms, based on data cited in Marketing LTB LinkedIn Ads Statistics 2025.
LinkedIn Lead Gen Forms result in 25% higher conversion rates and 15% lower acquisition costs compared to external landing page campaigns, based on form performance analysis cited in LiSeller LinkedIn Lead Conversion Benchmarks 2025.
Lead Gen Forms reduce cost per lead by 20% compared to driving traffic to external landing pages, based on LinkedIn ad format comparison data cited in Marketing LTB LinkedIn Ads Statistics 2025.
Lead-gen form ads have a 10% to 15% submit rate, and Sponsored InMail Message Ads have a 3% to 5% conversion rate, based on format performance benchmarks cited in Thunderbit LinkedIn Statistics 2025.
Leads from LinkedIn convert 3 times higher than from other platforms at equivalent funnel stages, based on conversion performance data cited in Thunderbit LinkedIn Statistics 2025.
40% of leads from LinkedIn result in direct sales follow-ups, based on lead outcome data cited in Marketing LTB LinkedIn Ads Statistics 2025.
B2B retargeting efforts on LinkedIn deliver conversion rates up to 9.5%, outperforming B2C remarketing by a wide margin, based on retargeting performance data cited in SQ Magazine LinkedIn Advertising Statistics 2025.

B2B Performance and ROI Statistics

LinkedIn’s average ROAS for B2B SaaS in 2025 was 113%, compared to 98% for Google Search and 104% for Meta/Facebook in the same attribution window, based on analysis of 150,000+ LinkedIn campaigns by ZenABM LinkedIn Ads Benchmarks 2025.
LinkedIn is responsible for 46% of social media traffic to B2B websites, based on platform referral data cited in Marketing LTB LinkedIn Ads Statistics 2025.
75% of B2B marketers consider LinkedIn the most effective platform for lead generation, based on survey data cited in Marketing LTB LinkedIn Ads Statistics 2025.
Enterprise B2B campaigns using account-based marketing (ABM) strategies on LinkedIn report 14% higher ROI than non-ABM campaigns, based on ABM performance data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
Account-based marketing campaigns on LinkedIn deliver 200% better ROI compared to non-ABM approaches, based on ABM benchmark data cited in Marketing LTB LinkedIn Ads Statistics 2025.
Companies advertising on LinkedIn experience a 10% to 15% higher brand recall rate, based on brand lift study data cited in Marketing LTB LinkedIn Ads Statistics 2025.
75% of Dreamdata’s B2B clients use LinkedIn’s Conversions API (CAPI) for campaign optimization and pipeline attribution, based on first-party adoption data published in The Linked Blog LinkedIn Ads Benchmarks Report 2025.
B2B content types such as whitepapers and webinars generate 2x more engagement than general product ads on LinkedIn, based on content format performance data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
97% of B2B marketers use LinkedIn for content distribution, making it the primary professional content platform, based on data cited in Sopro LinkedIn Lead Generation Statistics 2025.

AI and Innovation Statistics

LinkedIn launched AI-powered video ads and livestream events in 2024, resulting in video uploads increasing 36% and video creation growing 100% year-over-year, based on platform product update data cited in MediaPost LinkedIn Ad Spend Forecast, October 2025.
LinkedIn earned MRC accreditation for video ad metrics in April 2024, establishing standardized measurement for video campaign reporting, based on platform update data cited in MediaPost LinkedIn Ad Spend Forecast, October 2025.
LinkedIn’s ad tools now support AI-driven audience segmentation, improving targeting accuracy by 25%, based on platform capability data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
41% of LinkedIn users use AI tools including ChatGPT for professional tasks, and AI-assisted outreach doubles response rates to 10.3% compared to 5.1% for cold email without AI assistance, based on data cited in Martal LinkedIn Statistics 2026.
LinkedIn’s BrandLink creator program delivers branded content with 130% higher video completion rates, 23% higher view rates, and 18% higher likelihood to convert viewers to leads compared to standard ad placements, based on program performance data cited in Thunderbit LinkedIn Statistics 2025.
LinkedIn Live streams generate 7x more reactions and 24x more comments than standard video posts on the platform, based on LinkedIn-published comparison data cited in Martal LinkedIn Statistics 2026.

Regional and Industry Statistics

In 2024, the EMEA region experienced a significant decline in average CTR compared to 2023, indicating growing saturation in the European LinkedIn paid media landscape, based on regional client campaign analysis by Huble LinkedIn Ads Benchmarks 2025.
All regions other than EMEA saw CTR improvement in 2024 compared to 2023, with conversion rates improving significantly year-over-year across all regions, based on regional performance data from Huble LinkedIn Ads Benchmarks 2025.
CPC decreased across most regions in 2024 except EMEA, where performance worsened slightly, based on regional CPC trend analysis by Huble LinkedIn Ads Benchmarks 2025.
The IT industry has 30 million LinkedIn users and the financial services sector has 36 million LinkedIn users as of 2024, making them two of the most accessible professional verticals for B2B advertisers, based on industry audience data cited in Sopro LinkedIn Lead Generation Statistics 2025.
SaaS businesses on LinkedIn show a balance of CPC at USD 6.50 and conversion rate at 6.5%, among the healthiest combined cost-conversion profiles on the platform, based on industry benchmark data cited in SQ Magazine LinkedIn Advertising Statistics 2025.
2026 forecasts predict LinkedIn Ads will capture 30% of all B2B social ad spend globally, based on market share projections cited in Marketing LTB LinkedIn Ads Statistics 2025.
LinkedIn’s app saw a 26% increase in downloads across Android and iOS in the first half of 2025, based on app store data cited in SQ Magazine Microsoft Statistics 2025.

References

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