Growth Marketing Statistics for 2026: Adoption, Budgets, AI, Channels, and Metrics

In 2026, growth marketing drives scalable customer acquisition, retention, and revenue expansion through data-driven experiments across channels like AI, SEO, paid search, and social platforms. Businesses prioritize these tactics amid rising competition and evolving buyer behaviors, where self-directed research and personalized experiences dominate. This article compiles over 60 atomic growth marketing statistics from 30+ distinct sources, drawn from recent primary research, platform data, and industry reports published within the last two years, organized into key categories for reference.

Scope and Methodology

Includes only publicly available growth marketing statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Growth Marketing Statistics for 2026

79% of sales teams increased revenue over the past 12 months, based on a recent study by Salesforce State of Sales.
83% of sales teams with AI saw revenue growth vs 66% of sales teams who weren’t using AI, based on a recent study by Salesforce State of Sales.
63% of marketers are currently using generative AI, based on a recent study by Salesforce State of Marketing.
45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026, based on a 2026 study by Content Marketing Institute.
Customer retention rate benchmark of 84.5%, based on a 2025 study by First Page Sage.
Web traffic growth of +45% YoY, based on a 2025 study by First Page Sage.
ROI for SEO at 748%, based on a 2025 study by First Page Sage.
53% of shoppers discover products on social platforms, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.
76% of Gen Z use social platforms for product discovery, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.
A net 38% of marketers plan to increase RMN investment in 2026, based on a 2026 study by Kantar.
26% of marketers plan to explore selling products directly on social media in 2026, based on a 2026 study by HubSpot State of Marketing Report.

Adoption and Usage Statistics

63% of marketers are currently using generative AI, based on a recent study by Salesforce State of Marketing.
92% of businesses want to invest in generative AI, based on a 2025 study by Digital Marketing Institute.
41% of marketers say the top trend they’re exploring is updating SEO strategy for changes in search, based on a 2026 study by HubSpot State of Marketing Report.
Nearly 24% are exploring updating their SEO strategy for generative AI in search, based on a 2026 study by HubSpot State of Marketing Report.
73.7% of marketers plan on maintaining or increasing their investment in voice search optimization this year, based on a 2026 study by HubSpot State of Marketing Report.
Over 50% of marketing professionals used generative AI to draft content in 2023, based on a 2023 study by Statista via Salesforce.
Approximately 42% of marketing leaders use AI tools a few times per week or daily for content generation in 2024, based on a 2024 study by Statista via Salesforce.
89% of marketers believe they must continually innovate, based on a recent study by Salesforce State of Marketing.
53% of shoppers discover products on social platforms, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.
The percentage of shoppers discovering products on social platforms increased from 46% in 2023 to 53% in 2024, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.

Budget and Investment Statistics

71% of sales leaders report overall budget increases, based on a recent study by Salesforce State of Sales.
17% of B2B budget is allocated to content, based on a recent study by Salesforce State of Marketing.
17% of B2C budget is allocated to content, based on a recent study by Salesforce State of Marketing.
45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026, based on a 2026 study by Content Marketing Institute.
33% plan to increase investment in events and experiential marketing in 2026, based on a 2026 study by Content Marketing Institute.
32% plan to increase investment in owned media in 2026, based on a 2026 study by Content Marketing Institute.
25% plan to increase investment in paid media in 2026, based on a 2026 study by Content Marketing Institute.
21% plan to increase investment in tech infrastructure in 2026, based on a 2026 study by Content Marketing Institute.
9% plan to increase investment in human resources in 2026, based on a 2026 study by Content Marketing Institute.
A net 38% of marketers plan to increase RMN investment in 2026, based on a 2026 study by Kantar.
A net 61% of marketers plan to increase their investment in creator content in 2026, based on a 2026 study by Kantar.

AI and Technology Statistics

83% of sales teams with AI saw revenue growth vs 66% of sales teams who weren’t using AI, based on a recent study by Salesforce State of Sales.
The ‘AI in marketing’ market is expected to grow at a CAGR of 26.7% by 2034, based on a 2025 study by Digital Marketing Institute.
63% of marketers are currently using generative AI, based on a recent study by Salesforce State of Marketing.
Nearly 24% are exploring updating their SEO strategy for generative AI in search, based on a 2026 study by HubSpot State of Marketing Report.
45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026, based on a 2026 study by Content Marketing Institute.

Channel Performance Statistics

US paid search spending is projected to reach $124.59 billion in 2024, based on a 2024 study by eMarketer via Salesforce.
The average click-through rate for Google search ads is 3.17% across multiple industries, based on a recent study by WordStream via Salesforce.
The reported average conversion rate for paid search campaigns is 2.55%, based on a recent study by Contentsquare via Salesforce.
Paid search accounts for 39.5% of the digital advertising market share, based on a recent study by IAB via Salesforce.
Google dominates the search advertising market in the US with a 50.5% share of US search ad spending, based on a recent study by eMarketer via Salesforce.
Website/blog/SEO remains the #1 ROI-generating channel according to marketers, based on a 2026 study by HubSpot State of Marketing Report.
The average email CTR across industries is 2.5%, based on a 2025 study by HubSpot.
RMNs are high-performing, delivering 1.8x better results than digital ads, based on a 2026 study by Kantar.
RMNs deliver nearly 3x better purchase intent, based on a 2026 study by Kantar.

Conversion and Acquisition Statistics

Visitor to lead conversion rate of 2.2%, based on a 2025 study by First Page Sage.
Clickthrough rate for PPC at 2.0%, based on a 2025 study by First Page Sage.
Clickthrough rate for email at 4.0%, based on a 2025 study by First Page Sage.
Cost per lead for organic at $327, based on a 2025 study by First Page Sage.
Cost per lead for paid at $458, based on a 2025 study by First Page Sage.
Upsell / cross-sell rate of 21%, based on a 2025 study by First Page Sage.
The reported average conversion rate for paid search campaigns is 2.55%, based on a recent study by Contentsquare via Salesforce.
Conversion Rate Optimization is the second-most-used optimization technique among marketers at 50%, based on a 2026 study by HubSpot State of Marketing Report.

Customer Value and Retention Statistics

Customer retention rate benchmark of 84.5%, based on a 2025 study by First Page Sage.
Annual recurring revenue growth of +20-35% YoY, based on a 2025 study by First Page Sage.
Upsell / cross-sell rate of 21%, based on a 2025 study by First Page Sage.
76% of Gen Z use social platforms for product discovery, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.

Revenue and Business Impact Statistics

79% of sales teams increased revenue over the past 12 months, based on a recent study by Salesforce State of Sales.
ROI for SEO at 748%, based on a 2025 study by First Page Sage.
ROI for SEM/PPC at 36%, based on a 2025 study by First Page Sage.
ROI for paid social at 192%, based on a 2025 study by First Page Sage.
ROI for webinars at 430%, based on a 2025 study by First Page Sage.
82% of sales professionals feel confident about their company’s 12-month growth strategy, based on a recent study by Salesforce State of Sales.
Annual recurring revenue growth of +20-35% YoY, based on a 2025 study by First Page Sage.

Audience and Behavioral Statistics

53% of shoppers discover products on social platforms, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.
76% of Gen Z use social platforms for product discovery, based on a 2024 study by Salesforce Connected Shoppers Report 6th Edition.
In 2026, 53% of shoppers find products through social platforms, based on a 2024 study by Growth-onomics.
For Gen Z, 76% find products through social platforms with 40% specifically via Instagram, based on a 2024 study by Growth-onomics.

Trust, Influence, and Perception Statistics

Coherent, cross-channel ideas are 2.5x more important to campaign success than a decade ago, based on a 2026 study by Kantar.
Only 27% of creator content ties strongly to the brand, based on a 2026 study by Kantar.
66% of sales professionals say it’s harder to sell than a year ago, based on a recent study by Salesforce State of Sales.
Changing customer needs/expectations ranks as the #1 challenge, based on a recent study by Salesforce State of Sales.

B2B vs B2C Statistics

17% of B2B budget is allocated to content, based on a recent study by Salesforce State of Marketing.
17% of B2C budget is allocated to content, based on a recent study by Salesforce State of Marketing.
45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026, based on a 2026 study by Content Marketing Institute.

Small businesses are 23% more likely than average to see ROI from blog posts, based on a 2026 study by HubSpot State of Marketing Report.

Only about 8.4% of marketers say email open rates and click-through rates are the most important metrics of success, based on a 2026 study by HubSpot State of Marketing Report.

References

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