Google Ads Statistics for 2026: Revenue, CTR, CPC, Conversion Rates, Shopping Ads, and Industry Benchmarks

Google Ads Statistics

In 2026, Google Ads remains the dominant force in global digital advertising. The platform generated $264.5 billion in total advertising revenue in 2024 and is on pace to exceed $296 billion by the end of 2025. Search advertising alone accounted for $198 billion of that in 2024, representing the single largest segment of any digital advertising platform on Earth.

The scale of Google Ads is matched by its breadth. The Google Display Network now reaches more than 90% of internet users worldwide across more than 35 million websites and apps. More than 7 million advertisers run pay-per-click campaigns on the platform. Between 80% and 85% of all PPC budgets globally are directed toward Google Ads rather than competing platforms. With mobile devices accounting for approximately 70% of all ad impressions served in 2025, the platform’s reach extends into nearly every digital environment a consumer occupies.

Performance benchmarks from the most recent large-scale campaign data  drawn from over 16,000 campaigns analyzed by WordStream and LocaliQ  show the average click-through rate across all industries at 6.66% in 2025, up from 6.42% in 2024 and a mere 1.35% in 2015. Average cost per click reached $5.26 across all industries in 2025, a 12.88% increase over the prior year, while average cost per lead grew a more modest 5.13% from $66.69 to $70.11. The average conversion rate improved to 7.52% in 2025, with 65% of tracked industries recording year-over-year gains.

For Shopping Ads, Google continues to command 76.4% of all retail search ad spending in the United States. Performance Max campaigns are now used by 71% of surveyed advertisers. And for every dollar spent on Google Ads, advertisers report an average return of $2 in revenue  a return cited across Google’s own published economic impact research.

This article compiles over 70 Google Ads statistics for 2026, drawn from more than 30 distinct primary sources. Data is organized across 10 thematic sections covering platform scale and revenue, advertiser adoption, audience and mobile behavior, click-through rates, cost benchmarks, conversion performance, Shopping and Performance Max data, industry-specific findings, ROI and business impact, and geographic patterns. All figures are drawn from publicly available data published within the last two years.

Scope and Methodology

  • Includes only publicly available Google Ads statistics relevant for 2026.
  • Based on the latest figures published within the last two years.
  • Sources include primary research, first-party platform data, institutional studies, and industry reports.
  • Each statistic is listed separately with its original source and study context.
  • No estimates, forecasts, interpretations, or recommendations are included.

Key Google Ads Statistics for 2026

  • Google Ads generated $264.5 billion in total advertising revenue in 2024, up from $237.86 billion in 2023, based on financial disclosures published by Alphabet Inc. cited by DemandSage.
  • Google Ads generated $212.4 billion in the first three quarters of 2025 alone, based on financial disclosures by Alphabet Inc. cited by DemandSage.
  • The average click-through rate across all industries for Google Ads search campaigns in 2025 is 6.66%, based on an analysis of 16,446 U.S.-based campaigns from April 2024 through March 2025 by WordStream and LocaliQ.
  • The average cost per click across all industries for Google and Microsoft Ads in 2025 is $5.26, a 12.88% increase over the prior year, based on an analysis of 16,446 campaigns by WordStream and LocaliQ cited by LocaliQ.
  • The average conversion rate in Google Ads in 2025 is 7.52%, up from 6.96% in 2024, based on an analysis of 16,446 U.S.-based campaigns by WordStream and LocaliQ.
  • The average cost per lead in Google Ads across all industries increased from $66.69 in 2024 to $70.11 in 2025, a 5.13% year-over-year increase, based on an analysis of 16,446 campaigns by WordStream and LocaliQ.
  • Google Ads holds 80.20% of the global pay-per-click advertising market share in 2025, based on data cited by AboutChromebooks Google Ads Revenue Report.
  • Google Ads results receive 65% of all clicks on keywords with purchase or buying intent, compared to 35% for organic results, based on data cited by DemandSage.
  • For every $1 spent on Google Ads, businesses earn an average return of $2 in revenue, based on a return-on-investment benchmark published by Google Economic Impact cited by SEOSandwitch.
  • 96% of brands globally are investing in Google Ads campaigns, based on data from the State of PPC report cited by WebFX.

Platform Scale and Revenue Statistics

  • Google Search Ads revenue reached $198 billion in 2024, accounting for the largest single segment of Alphabet’s total advertising revenue of $264.5 billion, based on financial disclosures by Alphabet cited by Business of Apps.
  • Google’s advertising revenue grew from $237.9 billion in 2023 to $273.4 billion in 2024, representing 14.9% annual growth, based on financial data published by AboutChromebooks Google Ads Revenue Report.
  • Advertising accounted for approximately 76% of Alphabet’s total revenue in 2024, based on Alphabet’s public earnings data cited by AboutChromebooks Google Ads Revenue Report.
  • In Q2 2025, Google generated $71.3 billion in advertising revenue out of a total quarterly revenue of $96.4 billion, representing 74% of total quarterly income, based on Alphabet’s Q2 2025 earnings report cited by AboutChromebooks Google Ads Revenue Report.
  • In Q1 2025, Google Search and Other contributed $50.7 billion and YouTube contributed $8.93 billion of the $66.9 billion quarterly advertising total, based on Alphabet’s Q1 2025 earnings data cited by AboutChromebooks Google Ads Revenue Report.
  • Alphabet’s Google Search and other advertising revenue reached $49.385 billion in Q3 2024, a 12.2% increase from $44.026 billion in Q3 2023, based on Alphabet’s Q3 2024 earnings disclosures cited by StatsUp by Analyzify.
  • Google’s advertising revenue has grown by 365.74% over the last decade, based on historical data from Alphabet and Statista cited by DemandSage.
  • Google was responsible for approximately 26.8% of digital advertising revenue in the United States in 2023, based on data cited by InBeat.

Advertiser Adoption Statistics

  • More than 7 million advertisers use Google Ads for PPC campaigns, based on data cited by Digital Third Coast.
  • 65% of businesses worldwide rely on Google Ads for their pay-per-click campaigns, based on data cited by DemandSage.
  • Between 80% and 85% of all PPC budgets are allocated to Google Ads rather than other platforms, based on data from the State of PPC report cited by WebFX.
  • 79% of marketers state that PPC ads are vital to their company’s success, based on a survey cited by WebFX.
  • 98% of PPC professionals surveyed use Google Ads for their PPC campaigns, based on a survey reported by Digital Silk.
  • 43% of advertisers identified lead generation as their primary reason for using Google Ads, based on a survey cited by WebFX.
  • 88% of marketers say Google Ads is an important part of their paid media strategy, based on the HubSpot State of Marketing Report cited by SEOSandwitch.
  • The percentage of surveyed advertisers using Performance Max campaigns grew from 60% in 2024 to 71% in 2025, an 18% year-over-year increase, based on a 2025 survey of 170+ agency and in-house advertisers by Fluency.
  • Google restricted more than 39.2 million ad accounts in 2024, a nearly 200% increase from the prior year, based on data cited by Uproas.

Audience and Mobile Statistics

  • Mobile accounts for approximately 70% of all Google Ads impressions in 2025, based on Think with Google data cited by SEOSandwitch.
  • Mobile devices account for 61.9% of all Google Ads clicks, based on data cited by DemandSage.
  • 54% of paid search clicks on mobile devices go to Google Ads, based on Statista data cited by SEOSandwitch.
  • 70% of mobile users who search for a local business call that business directly through a Google Ad, based on data cited by Digital Third Coast.
  • The Google Display Network reaches more than 90% of internet users worldwide across over 35 million websites and apps, based on platform data cited by InBeat.
  • 63% of people have clicked on a Google Ad at least once, based on survey data cited by Digital Silk.
  • 33% of users click on Google Ads because the ad answers their question, while 26% click because the ad mentions a familiar brand, based on data cited by DemandSage.
  • Users who click on Google Ads are 50% more likely to convert than visitors arriving through organic search results, based on data cited by InBeat.

Click-Through Rate Statistics

  • The average CTR for Google Ads search campaigns across all industries in 2025 is 6.66%, up from 6.42% in 2024 and 6.11% in 2023, based on analysis of 16,446 campaigns by WordStream and LocaliQ.
  • The average CTR for Google Ads search campaigns in 2015, the first year WordStream tracked this data, was 1.35%, compared to 6.66% in 2025, based on longitudinal data published by WordStream cited by Search Engine Journal.
  • Arts and Entertainment achieves the highest average CTR among all tracked industries at 13.10% for search ads in 2025, based on an analysis of 16,446 campaigns by WordStream and LocaliQ cited by LocaliQ.
  • The Finance and Insurance industry saw the biggest year-over-year increase in CTR between 2023 and 2024 at 24.75%, based on an analysis of 17,998 campaigns by WordStream.
  • 70% of all tracked industries saw an increase in CTR between 2023 and 2024, with an overall average increase of 5%, based on an analysis of 17,998 campaigns by WordStream.
  • The average CTR for Google Display Ads across all industries is 0.46%, based on benchmark data from WordStream cited by Store Growers.
  • The average CTR for Google Shopping Ads across all industries is 0.86%, based on benchmark data cited by Store Growers.
  • The average CTR for YouTube Ads is 0.65% on a per-view basis, based on benchmark data compiled by Store Growers.
  • Search network CTRs average 680% higher than display network performance across all industries, based on a 2025 analysis of 23 industry sectors by Focus Digital.

Cost and Spending Statistics

  • The average CPC for Google Ads search campaigns across all industries in 2024 was $4.66, based on an analysis of 17,998 U.S.-based campaigns by WordStream.
  • The average CPC across all industries for Google and Microsoft Ads in 2025 rose to $5.26, a 12.88% year-over-year increase, based on an analysis of 16,446 campaigns by WordStream cited by LocaliQ.
  • CPC increased for 86% of tracked industries between 2023 and 2024, with an average overall increase of 10%, based on an analysis of 17,998 campaigns by WordStream.
  • The highest average CPC in 2025 belongs to Attorneys and Legal Services at $8.58, while the lowest belongs to Arts and Entertainment at $1.60, based on benchmark data by WordStream and LocaliQ cited by LocaliQ.
  • The average CPC for Google Display Ads is $0.63, making display approximately 73% to 76% cheaper per click than search, based on benchmark data compiled by Store Growers.
  • Small to mid-sized businesses typically spend between $1,000 and $10,000 per month on Google Ads search campaigns, based on data cited by WebFX.
  • Small businesses typically allocate between $100 and $5,000 per month for PPC campaigns, based on data cited by InBeat.
  • Search campaigns account for 57% of Google Ads budgets across industries, based on WordStream data cited by SEOSandwitch.
  • Paid search accounts for 39% of advertisers’ total digital marketing budgets, based on data cited by InBeat.

Conversion Rate Statistics

  • The average conversion rate in Google Ads improved to 7.52% in 2025, based on an analysis of 16,446 U.S.-based campaigns from April 2024 through March 2025 by WordStream.
  • 65% of industries saw year-over-year increases in conversion rate in 2025, following a year in which most industries had experienced decreases, based on an analysis of 16,446 campaigns by WordStream.
  • The industries with the highest conversion rates in 2025 were Automotive Repair, Services, and Parts at 14.67%, Animals and Pets at 13.07%, and Physicians and Surgeons at 11.62%, based on an analysis of 16,446 campaigns by WordStream.
  • The average conversion rate for Google Ads in 2024 was 6.96%, with Automotive Repair leading at 12.96% and Furniture trailing at 2.53%, based on an analysis of 17,998 campaigns by WordStream.
  • The average conversion rate for Google Display Ads is 0.57%, compared to 1.91% for Shopping Ads and 7.52% for search campaigns, based on benchmark data from Store Growers.
  • The average cost per lead across all industries increased from $66.69 in 2024 to $70.11 in 2025, while cost per lead decreased significantly in Career and Employment by 46.74% and in Arts and Entertainment by 32.28% in the same period, based on an analysis of 16,446 campaigns by WordStream.
  • Website visitors from PPC ads are 50% more likely to convert than those arriving from organic search results, based on data cited by InBeat.

Shopping Ads and Performance Max Statistics

  • Google Shopping Ads account for 76.4% of all retail search ad spending in the United States as of 2024, based on data cited by Analyzify Google Shopping Ads Hub.
  • Google Shopping Ads drive 85.3% of all clicks within Google Ads or Google Shopping campaigns, based on data cited by Bind Media.
  • The average CTR for Google Shopping Ads is 0.86%, and the average CPC is $0.66, based on benchmark data compiled by Store Growers.
  • The average conversion rate for Google Shopping Ads improved by 40% from 10.9% in 2024 to 15.3% in 2025 among Fluency platform advertisers, even as collective Shopping Ad spend decreased by 20% year over year, based on data published by Fluency.
  • The average CPA for Google Shopping Ads is $38.87, lower than the $45.27 average CPA for Search Ads, based on benchmark data compiled by Store Growers.
  • Performance Max adoption remained high at 93% of retailers running Google Shopping Ads in Q1 2025, though its share of spending fell from 69% in Q4 2024 to 53% in Q1 2025, based on Q1 2025 data from the Tinuiti Digital Ads Benchmark Report cited by Search Engine Land.
  • Google Search spending grew 9% year over year in Q1 2025, with click growth at 4% and average CPC rising 5%, based on Q1 2025 data from the Tinuiti Digital Ads Benchmark Report cited by Search Engine Land.
  • Shopping Ad spending grew 8% year over year in Q1 2025, with click volume improving 9% and CPC remaining stable with a 1% decrease, based on Q1 2025 data from the Tinuiti Digital Ads Benchmark Report cited by Search Engine Land.
  • Demand Gen spend grew 192% year over year among Fluency platform advertisers, from $6.5 million in 2024 to $19.2 million in 2025, making it the fastest-growing Google ad segment on the platform, based on data published by Fluency.

Industry-Specific Statistics

  • The finance and insurance industry saw the highest CTR increase year over year between 2023 and 2024 at 24.75%, and the largest conversion rate decrease at 32.40% during the same period, based on an analysis of 17,998 campaigns by WordStream.
  • The legal industry CTR increased from 5.3% in 2024 to 5.97% in 2025, while CPC decreased from $8.95 to $8.58 and CPL dropped from $138.20 to $131.63 in the same period, based on benchmark data from TheeDigital.
  • The restaurant and food industry CPC decreased from $2.18 to $2.05 between 2024 and 2025, and CPL held steady at $30.27, based on benchmark data from TheeDigital.
  • The ecommerce industry saw CTR rise from 7.82% to 8.92% between 2024 and 2025, while CPC climbed from $2.61 to $3.49, a 33% year-over-year increase, and CPL rose from $43.45 to $47.94, based on benchmark data from TheeDigital.
  • The B2B tech sector recorded a 2024 search ads average CPC of $8.86, 57% higher than the 8-year baseline, based on an 8-year client data analysis by Firebrand cited by Rocking Web.
  • In the B2B tech sector, AI and machine learning sub-sectors achieved the highest CTR at 7.89% with an average search CPC of $6.91, based on a Firebrand 8-year client analysis cited by Rocking Web.
  • Display CPMs averaged just $2.54 across consumer brands analyzed in 2025, while Shopping Ads accounted for 10.3% of total budgets, based on an analysis of $996 million in ad spend across 100 consumer brands from January 2024 through February 2025 by Pixis.
  • Among the Pixis dataset, advertisers leaned into automation, with Maximize Conversions and Target ROAS each capturing approximately 33% of spend, while Maximize Conversion Value accounted for 15%, based on an analysis of $996 million in ad spend by Pixis.

Revenue and ROI Statistics

  • Businesses earn an average of $2 in revenue for every $1 spent on Google Ads, representing a 200% return on investment, based on research cited by Google Economic Impact cited by DemandSage.
  • Google Search spending grew 9% year over year in Q1 2025, outpacing the 4% growth in click volume, indicating that cost increases are outpacing traffic gains, based on the Tinuiti Q1 2025 Digital Ads Benchmark Report cited by Search Engine Land.
  • Despite a 12.88% increase in average CPC in 2025, the 6.84% rise in average conversion rate partially offset the cost increase for well-optimized campaigns, based on analysis by TheeDigital.
  • Google’s advertising revenue growth decelerated from 14.9% in 2024 to an estimated 8 to 10% annual rate in 2025, reflecting market maturity at scale, based on data published by AboutChromebooks Google Ads Revenue Report.
  • The United States generated approximately $62.87 billion in Google search advertising revenue in 2024, maintaining its position as Google’s largest advertising market, based on data cited by Digital Silk.
  • The average YouTube Ads CPC is $0.49 per click, and the average cost per view (CPV) is $0.026, based on benchmark data compiled by Store Growers.

Regional or Geographic Statistics

  • The United States is responsible for approximately 48% of Google’s total global revenue, despite representing a relatively small share of total global users, based on data from Business of Apps.
  • Google Ads currently operates in over 180 countries with language support for more than 40 languages, based on Google Support documentation cited by SEOSandwitch.
  • Google Ads reach has grown by 14.2% year over year in emerging markets, based on eMarketer data cited by SEOSandwitch.
  • India’s search ad market is projected to reach approximately $2.44 billion in 2025, representing a growing share of Google’s global advertising base, based on data cited by AboutChromebooks Google Ads Revenue Report.
  • Google holds 93.69% of the search engine market share in the United Kingdom, based on data cited by WebFX.
  • Amazon maintained approximately 60% impression share against the median retailer in Google Shopping auctions in Q1 2025, similar to Q1 2024 levels, while Temu dropped to zero impression share by mid-April 2025 following U.S. tariff news, based on Q1 2025 data from the Tinuiti Digital Ads Benchmark Report cited by Search Engine Land.

References

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