In 2026, data-driven marketing defines competitive advantage as brands leverage AI, first-party data, and advanced analytics to navigate privacy changes, signal loss, and fragmented customer journeys. Marketers who integrate real-time insights across channels achieve higher ROI, with 83% of AI-using sales teams reporting revenue growth compared to 66% without. This article compiles over 60 data-driven marketing statistics from 30+ distinct sources, organized into key categories for reference.
Scope & Methodology
• Includes only publicly available data-driven marketing statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key Data-driven Marketing Statistics for 2026
- 83% of sales teams with AI saw revenue growth, based on a 2025 study by Salesforce.
- 63% of marketers are currently using generative AI, based on a 2025 study by Salesforce.
- The market size of generative AI in marketing is expected to reach $22 billion by 2032, based on a 2025 study by Statista via Salesforce.
- 43% of marketers are using AI to automate repetitive tasks, based on a 2025 study by Damteq.
- 41% of businesses use AI tools to analyse data and discover insights, based on a 2025 study by Damteq.
- Businesses generate 24% more organic traffic on average with AI-assisted SEO strategies, based on a 2025 study by Damteq.
- Almost 20% of marketers say adopting a data-driven marketing strategy is one of the biggest challenges they face in 2026, based on a 2026 study by HubSpot.
- 92% of businesses want to invest in generative AI, based on a 2025 study by Digital Marketing Institute.
- The AI in marketing market is expected to grow at a CAGR of 26.7% by 2034, based on a 2025 study by Digital Marketing Institute.
- 58% of sales teams use AI to write outreach messages, based on a 2025 study by Sopro.
- 57% of sales teams use AI for prospect research, based on a 2025 study by Sopro.
- 56% of sales teams use AI for data quality, based on a 2025 study by Sopro.
Adoption and Usage Statistics
- More than 5.2 billion people actively use social platforms, based on a 2026 study by NewMedia.
- 41% stronger ROI for brands using organic social strategies than those relying on paid ads alone, based on a 2026 study by NewMedia.
- Over 80% of marketers say influencer campaigns deliver stronger ROI than traditional digital ads, based on a 2026 study by NewMedia.
- Nano-influencers (1K–10K followers) generate the highest engagement rates at 4.8%, based on a 2026 study by NewMedia.
- Over 55% of consumers report purchasing after watching a brand video on social media, based on a 2026 study by NewMedia.
- 72% of consumers say they have purchased a product directly through a social media platform, based on a 2026 study by NewMedia.
- Social platforms with in-app AI assistants see 30% higher engagement, based on a 2026 study by NewMedia.
- Ephemeral content formats such as Stories attract over 2 billion daily active viewers, based on a 2026 study by NewMedia.
- Over 75% of retail brands say social media is their top driver of online sales, based on a 2026 study by NewMedia.
- 68% of bookings in the travel industry are influenced by social media content, based on a 2026 study by NewMedia.
AI Adoption and Usage Statistics
- 63% of marketers are currently using generative AI, based on a 2025 study by Salesforce.
- 43% of marketers are using AI to automate repetitive tasks, based on a 2025 study by Damteq.
- 41% of businesses use AI tools to analyse data and discover insights, based on a 2025 study by Damteq.
- 92% of businesses want to invest in generative AI, based on a 2025 study by Digital Marketing Institute.
- 58% of sales teams use AI to write outreach messages, based on a 2025 study by Sopro.
- 57% of sales teams use AI for prospect research, based on a 2025 study by Sopro.
- 56% of sales teams use AI for data quality, based on a 2025 study by Sopro.
- 83% of sales teams with AI saw revenue growth vs 66% of sales teams who weren’t using AI, based on a 2025 study by Salesforce.
Channel Performance Statistics
- Email signups from social campaigns convert 24% better when paired with personalized retargeting ads, based on a 2026 study by NewMedia.
- Pinterest shoppers have 25 million monthly active users in 2026, based on a 2026 study by NewMedia.
- Digital collectibles and NFTs traded through social platforms reached $6 billion in 2026, based on a 2026 study by NewMedia.
- Voice and social search are predicted to replace 30% of traditional search queries by 2030, based on a 2026 study by NewMedia.
- Brands that integrate AI-powered personalization in social campaigns will see engagement rates increase by up to 35%, based on a 2026 study by NewMedia.
- Businesses generate 24% more organic traffic on average with AI-assisted SEO strategies, based on a 2025 study by Damteq.
Conversion and Acquisition Statistics
- Global social commerce sales are projected to reach $1.3 trillion in 2026, based on a 2026 study by NewMedia.
- Social commerce is projected to drive $1.3 trillion in sales globally in 2026, based on a 2026 study by NewMedia.
- Over 55% of consumers report purchasing after watching a brand video on social media, based on a 2026 study by NewMedia.
- 72% of consumers say they have purchased a product directly through a social media platform, based on a 2026 study by NewMedia.
- Email signups from social campaigns convert 24% better when paired with personalized retargeting ads, based on a 2026 study by NewMedia.
Revenue and Business Impact Statistics
- 83% of sales teams with AI saw revenue growth vs 66% of sales teams who weren’t using AI, based on a 2025 study by Salesforce.
- 41% stronger ROI for brands using organic social strategies than those relying on paid ads alone, based on a 2026 study by NewMedia.
- The global influencer marketing industry is projected to surpass $24 billion in 2026, based on a 2026 study by NewMedia.
- Over 80% of marketers say influencer campaigns deliver stronger ROI than traditional digital ads, based on a 2026 study by NewMedia.
- The market size of generative AI in marketing is expected to reach $22 billion by 2032, based on a 2025 study by Statista via Salesforce.
Customer Value and Retention Statistics
- Nano-influencers (1K–10K followers) generate the highest engagement rates at 4.8%, based on a 2026 study by NewMedia.
- Social platforms with in-app AI assistants see 30% higher engagement, based on a 2026 study by NewMedia.
- Brands that integrate AI-powered personalization in social campaigns will see engagement rates increase by up to 35%, based on a 2026 study by NewMedia.
Trust, Influence, and Perception Statistics
- Over 75% of retail brands say social media is their top driver of online sales, surpassing search and email in 2026, based on a 2026 study by NewMedia.
- 68% of bookings in the travel industry are influenced by social media content, particularly Instagram and TikTok, based on a 2026 study by NewMedia.
Industry-Specific Statistics
- Over 75% of retail brands say social media is their top driver of online sales, based on a 2026 study by NewMedia.
- 68% of bookings in the travel industry are influenced by social media content, based on a 2026 study by NewMedia.
Regional or Geographic Statistics
- Live shopping is forecasted to make up 20% of all e-commerce transactions in Asia by 2027, based on a 2026 study by NewMedia.
- Global social commerce sales are projected to reach $1.3 trillion in 2026, based on a 2026 study by NewMedia.
Audience and Behavioral Statistics
- More than 5.2 billion people actively use social platforms, based on a 2026 study by NewMedia.
- Ephemeral content formats such as Stories attract over 2 billion daily active viewers, based on a 2026 study by NewMedia.
- Pinterest shoppers have 25 million monthly active users in 2026, based on a 2026 study by NewMedia.
References
- https://www.salesforce.com/marketing/marketing-statistics/
- https://www.damteq.co.uk/articles/26-ai-marketing-statistics-for-2026/
- https://www.hubspot.com/marketing-statistics
- https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025
- https://sopro.io/resources/blog/ai-sales-and-marketing-statistics/
- https://newmedia.com/blog/social-media-marketing-statistics