In 2026, CRM systems serve as the backbone for marketing teams navigating hyper-personalized customer journeys amid rising data privacy demands and AI-driven automation. Marketers rely on CRM to unify customer data, enabling targeted campaigns that boost engagement and revenue in a landscape where 92% report AI impacting their roles.
This article compiles over 60 CRM marketing statistics from primary research and platform data, organized into key categories for quick reference.
Scope & Methodology
• Includes only publicly available CRM marketing statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key CRM Marketing Statistics for 2026
- 25% average increase in marketing return on investment (ROI) following CRM adoption, based on a 2024 study by Salesforce.
- 92% of marketers say AI has impacted their roles, based on a 2025 study by HubSpot.
- 96% of marketers report increased sales from personalized experiences, based on a 2025 study by HubSpot.
- Only 52% of marketers without a CRM felt their strategies were effective, based on a 2025 study by HubSpot.
- 89% of marketing organizations use CRM software as they interact with more customers online, based on a 2024 study by Email Vendor Selection.
- 63% of marketers use the same CRM systems as sales and service departments, based on a 2024 study by Email Vendor Selection.
- 86% of marketers use CRM systems, based on a 2026 study by Salesforce.
- 84% of marketers use first-party data, based on a 2026 study by Salesforce.
- 91% of companies with 10 or more employees use a CRM, based on a 2024 study by Email Vendor Selection.
Adoption and Usage Statistics
- Salesforce Sales Cloud has the highest average adoption rate at 72%, based on a 2025 G2 Winter Grid report cited in Cyntexa.
- HubSpot Sales Hub has an average adoption rate of 71%, based on a 2025 G2 Winter Grid report cited in Cyntexa.
- ActiveCampaign has an average adoption rate of 71%, based on a 2025 G2 Winter Grid report cited in Cyntexa.
- Zoho CRM has an average adoption rate of 70%, based on a 2025 G2 Winter Grid report cited in Cyntexa.
- Monday CRM has an average adoption rate of 70%, based on a 2025 G2 Winter Grid report cited in Cyntexa.
- SAP Sales Cloud records a 62% adoption rate, based on a 2025 G2 Winter Grid report cited in Cyntexa.
- 47% of sellers use CRM software regularly, based on a 2024 study by Email Vendor Selection.
- 46% of sellers don’t use CRM software the way they’re intended to, based on a 2024 study by Email Vendor Selection.
- 85% of sellers admit making embarrassing mistakes because of faulty CRM data, based on a 2024 study by Email Vendor Selection.
- Only 47% of sellers consider their CRM software as a go-to tool, based on a 2024 study by Email Vendor Selection.
- Adoption is strong in Europe at ~86%, based on a 2025 study by Folk.
Market Growth Statistics
- Global CRM market valued at USD 101.41 billion in 2024, based on a 2025 report by Fortune Business Insights.
- Global CRM market projected from USD 112.91 billion in 2025 to USD 262.74 billion by 2032 at a CAGR of 9% to 14.6%, based on a 2025 report by Fortune Business Insights.
- North America to account for 24.6% of the global CRM market by 2034 with current size of USD 32.76 billion, based on a 2025 report by Fact MR.
- Retail sector expected to contribute 21% of total CRM market share by 2034, based on a 2025 report by Fact MR.
- SaaS CRM to grow at a CAGR of 13.43% between 2022 and 2027, based on a 2024 study by Email Vendor Selection.
- CRM market size value was $58.82 billion in 2022 with expected CAGR of 13.9% from 2023 to 2030, based on a 2024 study by Email Vendor Selection.
- Global CRM software market worth $75.1 billion USD in 2023 projected to $248.2 billion USD by 2033 at 12.7% CAGR, based on a 2025 study by Market.us.
- Global CRM market at $58.8 billion USD in 2022 expected to reach $163.16 billion USD by 2030 at 13.9% CAGR, based on a 2025 study by Market Research.
- CRM market valued at $63.91 billion USD in 2022 and $71.06 billion USD in 2023 forecasting $157.53 billion USD by 2030 at 12.0% CAGR, based on a 2025 study by Fortune Business Insights.
AI Integration Statistics
- Global AI in CRM market expected to grow from USD 4.1 billion in 2023 to USD 48.4 billion by 2033, based on a 2025 report by Market.us.
- Organizations integrating AI into CRM report 44% increase in lead generation, based on a 2025 report by Market.us.
- Companies using AI-driven sales development in CRM respond to new leads 35% faster, based on a 2025 report by Market.us.
- Global AI in CRM market projected to reach $22.4 billion USD by 2027 at 12% CAGR, based on a 2025 study by Gitnux.
- Global AI-in-CRM market projected from USD 4.1 billion in 2023 to USD 48.4 billion by 2033 at 28% CAGR, based on a 2025 study by Market.us.
Mobile CRM Statistics
- Global mobile CRM market expected to reach $52.4 billion by 2029 at CAGR of 10.4%, based on a 2024 study by Email Vendor Selection.
- 27% of the global CRM market is for mobile CRM software, based on a 2024 study by Email Vendor Selection.
- Mobile CRM to grow at CAGR of 10.4% by 2029, based on a 2024 study by Email Vendor Selection.
- Mobile CRM market projected to $18.87 billion USD in 2024 and $58.07 billion USD by 2034 at 11.9% CAGR, based on a 2025 study by Future Market Insights.
- Mobile CRM software market from $28.4 billion USD in 2024 to $55.9 billion USD by 2029 at 15.6% CAGR, based on a 2025 study by The Business Research Company.
- China’s mobile CRM market forecast to grow at 14% CAGR through 2034, based on a 2025 study by Future Market Insights.
- Global mobile CRM market from USD 22.9 billion in 2023 to USD 68.0 billion by 2033 at 11.5% CAGR, based on a 2025 study by Market.us.
- Mobile CRM software market from $28.43 billion USD in 2024 to $55.94 billion USD in 2029 at 15.6% CAGR, based on a 2025 study by The Business Research Company.
Channel Performance Statistics
- 45% of companies want automation as the main feature in CRM tools, based on a 2024 study by Email Vendor Selection.
- 36% of companies prioritize integration in CRM tools, based on a 2024 study by Email Vendor Selection.
- 20% of companies prioritize mobile features in CRM tools, based on a 2024 study by Email Vendor Selection.
- 15% of companies prioritize ease of use in CRM tools, based on a 2024 study by Email Vendor Selection.
- 8% of companies prioritize customization in CRM tools, based on a 2024 study by Email Vendor Selection.
Regional or Geographic Statistics
- North America has the largest market share of CRM software at 43.6% in 2022, based on a 2024 study by Email Vendor Selection.
- Adoption strong in the Americas at ~84%, based on a 2025 study by Folk.
Customer Value and Retention Statistics
- 36% of law firms said CRM had a minor impact on efficiency, based on a 2024 study by Email Vendor Selection.
- 33% of law firms said CRM had a moderate impact on efficiency, based on a 2024 study by Email Vendor Selection.
- 18% of law firms said CRM had no impact on efficiency, based on a 2024 study by Email Vendor Selection.
- 13% of law firms said CRM had a major impact on efficiency, based on a 2024 study by Email Vendor Selection.
Revenue and Business Impact Statistics
- Experts expect CRM market size to increase by $59 billion between 2022 and 2027, based on a 2024 study by Email Vendor Selection.
- Global CRM market projected to reach about $57B in 2025, based on a 2025 study by Folk.
References
- https://cyntexa.com/blog/crm-statistics/
- https://www.emailvendorselection.com/crm-statistics/
- https://www.salesforce.com/marketing/marketing-statistics/
- https://cyntexa.com/blog/crm-statistics/
- https://www.folk.app/articles/20-crm-statistics-for-2024
- https://www.bigcontacts.com/blog/crm-statistics/