Core Web Vitals Statistics for 2026: Pass Rates, LCP, INP, CLS, SEO Impact, and Business Performance

Core Web Vitals Statistics

In 2026, Core Web Vitals are one of the most precisely documented performance standards on the web. Since Google formally incorporated them into its ranking algorithm in June 2021, the three metrics that make up the current framework  Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)  have become central to how technical SEO, user experience design, and web development converge.

The data now spans years of longitudinal measurement, platform-level benchmarks, and industry-specific breakdowns. As of the most recently published Chrome User Experience Report (CrUX) data, 55.7% of all web origins globally pass all three Core Web Vitals thresholds, up from roughly 50% in early 2024. Desktop pass rates remain notably higher than mobile, with 57.1% of websites passing on desktop versus 49.7% on mobile according to HTTP Archive CrUX data from late 2025. Largest Contentful Paint continues to be the hardest single metric to pass, while Interaction to Next Paint  which replaced First Input Delay in March 2024  is showing broad improvement across content management systems.

The business stakes are documented across dozens of verified company case studies. A 0.1-second improvement in load time increases retail conversion rates by 8.4% according to a Deloitte and Google joint study. Vodafone recorded an 8% increase in sales after improving LCP by 31%. Pinterest achieved a 15% increase in SEO traffic after reducing perceived wait time by 40%. The connection between measurable performance thresholds and revenue outcomes is now one of the most data-rich areas in digital marketing.

This article compiles over 70 Core Web Vitals statistics for 2026, drawn from more than 30 distinct primary sources. Data is organized across 10 thematic sections covering adoption and historical trends, metric-level pass rates, audience and device behavior, channel and SEO performance, conversion outcomes, trust signals, revenue impact, CMS and platform benchmarks, industry breakdowns, and geographic findings. All figures are drawn from publicly available data published within the last two years.

Scope and Methodology

  • Includes only publicly available Core Web Vitals statistics relevant for 2026.
  • Based on the latest figures published within the last two years.
  • Sources include primary research, first-party platform data, institutional studies, and industry reports.
  • Each statistic is listed separately with its original source and study context.
  • No estimates, forecasts, interpretations, or recommendations are included.

Key Core Web Vitals Statistics for 2026

  • 55.7% of all web origins globally pass all three Core Web Vitals thresholds (LCP, INP, and CLS) as of January 2026 CrUX data, up from roughly 50% in early 2024, based on a 2026 analysis by Whitehat SEO.
  • 57.1% of websites pass the Core Web Vitals assessment on desktop, compared to 49.7% on mobile, based on the 2025 HTTP Archive CrUX Report cited by DebugBear.
  • Mobile Core Web Vitals pass rates improved from 36% in 2023 to 44% in 2024, and reached 48% in 2025, based on the 2025 Web Almanac by HTTP Archive.
  • Desktop Core Web Vitals pass rates improved from 48% in 2023 to 55% in 2024, reaching 56% in 2025, based on the 2025 Web Almanac by HTTP Archive.
  • As of September 2025, 53% of web origins in the CrUX dataset had good scores across LCP, CLS, and INP simultaneously, based on 2025 CrUX data cited by Addy Osmani.
  • Global pass rates as of January 2026 CrUX data show 68.3% of origins with good LCP, 87.1% with good INP, and 80.9% with good CLS, based on a 2026 analysis by Whitehat SEO.
  • A 0.1-second improvement in page load time increased retail site conversion rates by 8.4% and increased average order value by 9.2%, based on a joint 2020 study by Deloitte and Google cited by MonsterInsights.
  • Pages ranking at position 1 in Google Search are 10% more likely to pass Core Web Vitals scores than URLs at position 9, based on CrUX-based analysis cited by Hostingstep.
  • 43.9% of origins had good Core Web Vitals using INP as a replacement for FID as of February 2024, immediately after the metric transition, representing a sharp drop from higher FID-era pass rates, based on the CrUX release notes published by Chrome for Developers.
  • On secondary pages, 61% of desktop pages and 56% of mobile pages achieve good Core Web Vitals, compared to only 47% of desktop and 45% of mobile on home pages, based on the 2025 Web Almanac by HTTP Archive.

Adoption and Usage Statistics

  • Google formally announced the Core Web Vitals initiative in May 2020, and the metrics began influencing search rankings for mobile results in June 2021, based on historical documentation by Google Search Central cited by Uxify.
  • Desktop ranking signals incorporating Core Web Vitals fully rolled out in March 2022, expanding the scope of the Page Experience update beyond mobile, based on timeline documentation by Uxify.
  • In March 2024, Google officially replaced First Input Delay (FID) with Interaction to Next Paint (INP) as the Core Web Vitals metric for interactivity, based on documentation by Google Search Central cited by DebugBear.
  • The three current Core Web Vitals thresholds for a “good” rating are: LCP of 2.5 seconds or less, INP of 200 milliseconds or less, and CLS of 0.1 or less, based on official documentation by Google Search Central.
  • To pass the Core Web Vitals assessment, at least 75% of page views to a site must meet the “good” threshold for each of the three metrics, based on methodology documentation by Google’s web.dev.
  • The CrUX dataset collects real-user performance data from Chrome users who opt into usage statistics reporting and covers over 8 million websites, based on methodology published by HTTP Archive.
  • In 2021, only 32% of mobile websites and 41% of desktop websites achieved good Core Web Vitals scores, based on the 2025 Web Almanac by HTTP Archive.
  • Approximately 88% of pages in a large-scale Ahrefs analysis of 42 million URLs lacked sufficient CrUX field data for the Core Web Vitals signal to be applied to their rankings, based on data cited by Whitehat SEO.

Audience and Behavioral Statistics

  • 53% of mobile users abandon a website if it takes more than 3 seconds to load, based on Google Analytics data cited by Linkquest.
  • As page load time increases from 1 second to 3 seconds, the probability of a mobile user bouncing increases by 32%, based on a 2017 Think with Google study cited by MonsterInsights.
  • As page load time increases from 1 second to 10 seconds, the probability of a visitor bouncing increases by up to 123%, based on research cited by SiteBuilderReport.
  • A 2-second delay in page load time increases bounce rates by 103%, based on findings from Akamai cited by Linkquest.
  • Pages loading within 2 seconds have a 9% bounce rate, while those taking 5 seconds see bounce rates jump to 38%, based on research cited by ClickRank AI.
  • 70% of users cite visual stability as critical to trust in a website experience, based on user research data cited by aTeam Soft Solutions.
  • 62.73% of all global web traffic came from mobile devices in Q2 2025, according to StatCounter data cited by Whitehat SEO.
  • Mobile converts at roughly half the rate of desktop  1.82% versus 3.90%  despite receiving the majority of traffic, based on Smart Insights and Omniconvert research cited by Whitehat SEO.

Channel Performance Statistics

  • Largest Contentful Paint (LCP) is the hardest Core Web Vital to pass, with the lowest origin-level pass rate of the three metrics according to CrUX data as of November 2023, based on HTTP Archive CrUX analysis by DebugBear.
  • Only around 66% of sites have a good LCP score according to the CrUX report, as cited by NitroPack.
  • For LCP, “poor” was defined as greater than 4 seconds, a threshold at which roughly 26% of phone origins and 21% of desktop origins were classified as poor in the CrUX data used for threshold calibration, based on research by Google published on web.dev.
  • For CLS, a threshold of 0.25 was found to classify roughly 20% of phone origins and 18% of desktop origins as “poor” during the 2020 calibration process, based on CrUX analysis by Google published on web.dev.
  • For INP on the top 10,000 sites, a 300ms “poor” threshold would classify the majority of popular sites as poor, while a 500ms threshold falls within the acceptable 10–30% range, based on 2022 CrUX data cited by Google published on web.dev.
  • Desktop CWV pass rates increased by 1.8% year-over-year between October 2024 and October 2025, while mobile pass rates increased by approximately 3% in the same period, based on HTTP Archive CrUX data cited by DebugBear.
  • 92% of all websites have at least one third-party script, which negatively impacts page speed and Core Web Vitals performance, based on data from HTTP Archive cited by Linkquest.

Conversion and Acquisition Statistics

  • A 0.1-second improvement in page load time increased conversions by 10.1% in the travel industry, 8.4% in e-commerce, and 3.6% in the luxury sector, based on a joint study by Deloitte and Google cited by NitroPack.
  • Vodafone improved its LCP by 31%, which correlated with an 8% increase in sales, based on a case study published by Google on web.dev.
  • Pinterest reduced perceived wait time by 40%, which correlated with a 15% increase in SEO traffic and a 15% increase in sign-up conversions, based on a case study cited by aTeam Soft Solutions.
  • Renault improved LCP by 1 second, which correlated with a 14% reduction in bounce rate and a 13% improvement in conversion rate, based on a case study cited by aTeam Soft Solutions.
  • Swappie improved Core Web Vitals resulting in a 23% reduction in load time and a 42% increase in mobile revenue, based on a case study cited by SiteBuilderReport.
  • eBay reported a 0.5% increase in “Add to Cart” click rate for every 0.1-second improvement in loading speed, based on a case study cited by Nostra AI.
  • Yelp reported a 15% increase in conversion rate after optimizing their First Contentful Paint metric, based on a case study cited by Nostra AI.
  • A one-second delay in page load time can reduce conversion rates by up to 7%, based on research cited by SiteBuilderReport.

Trust, Influence, and Perception Statistics

  • Agrofy Market improved LCP by 70%, which correlated with a 76% reduction in load abandonment, decreasing from 3.8% to 0.9%, based on a case study published by Google on web.dev.
  • Yahoo! JAPAN fixed a significant CLS issue, resulting in 15.1% more page views per session, 13.3% longer session duration, and a 1.72% lower bounce rate, based on a case study published by Google on web.dev cited by NitroPack.
  • AliExpress improved CLS by 10 times and LCP by double, which translated to 15% fewer bounce rates, based on a case study published by Google on web.dev.
  • iCook improved CLS by 15%, which correlated with 10% more ad revenue, based on a case study published by Google on web.dev.
  • NDTV halved its LCP score, which correlated with a 50% improvement in bounce rate, based on a case study published by Google on web.dev.
  • Tokopedia achieved a 55% improvement in LCP, which correlated with a 23% longer average session duration, based on a case study published by Google on web.dev cited by Linkquest.
  • Flipkart achieved a 2.6% reduction in bounce rate by improving Core Web Vitals metrics, based on a case study published by Google on web.dev.
  • Nykaa found that a 40% improvement in LCP led to 28% more organic traffic from Tier 2 and Tier 3 cities, based on a case study published by Google on web.dev.

Revenue and Business Impact Statistics

  • Redbus Core Web Vitals fixes contributed to an 80–100% increase in mobile conversion rates (mCVR) across global market properties, based on a case study published by Google on web.dev.
  • A 0.1-second improvement in page speed increased customer spending by 10%, based on the Deloitte study cited by Linkquest.
  • Online businesses lost approximately $2.6 billion in revenue due to slow loading speeds, based on research cited by SiteBuilderReport.
  • NIKKEI STYLE’s 18% LCP improvement resulted in 9% more page views per session, based on a case study published by Google on web.dev.
  • Sites with poor Core Web Vitals (failing all three metrics) face losses of 8–35% in conversions, rankings, and revenue, based on 2025 data cited by aTeam Soft Solutions.
  • A good LCP score correlates with 26.09% higher revenue per visitor compared to a poor LCP score, based on data cited by Linkquest.
  • T-Mobile achieved a 20% reduction in in-site issues and a 60% increase in visit-to-order rate after focusing on Core Web Vitals and user experience improvements, based on a case study cited by Uxify.

CMS and Platform Statistics

  • Duda leads all major content management systems in Core Web Vitals performance, with 83.63% of its sites scoring well across all three metrics as of mid-2025, based on a 2025 HTTP Archive CrUX analysis by Search Engine Journal.
  • Shopify ranks second among tracked CMSes for overall Core Web Vitals performance, based on a 2025 HTTP Archive CrUX analysis by Search Engine Journal.
  • Squarespace ranks first for INP specifically, with 95.85% of its sites showing good responsiveness scores, based on a 2025 HTTP Archive CrUX analysis by Search Engine Journal.
  • WordPress ranks fifth among tracked CMSes for Core Web Vitals, with only 43.44% of its sites passing all three metrics as of mid-2025, based on a 2025 HTTP Archive CrUX analysis by Search Engine Journal.
  • WordPress achieved 50% good Core Web Vitals scores on desktop and 46% on mobile as of November 2025, based on an analysis of 3,087,534 origins with mobile clients from HTTP Archive cited by Hostingstep.
  • The overall Core Web Vitals passing rate across all WordPress sites improved from 28.31% to 36.44% (+8.13%) on mobile and from 32.55% to 40.80% (+8.25%) on desktop between an earlier baseline and November 2025, based on data from WordPress.org cited by Hostingstep.
  • WordPress sites with 85.89% of origins achieving a good INP score rank fifth among CMSes for responsiveness, just 0.39 percentage points above last-placed Drupal, based on a 2025 analysis by Search Engine Journal.
  • Wix increased mobile origins passing Core Web Vitals by over 250% year-on-year, based on a case study published by Google on web.dev.

Industry-Specific Statistics

  • Technology industry websites have the highest Core Web Vitals pass rate at 65%, while news and media sites have the lowest at 39%, based on 2024 HTTP Archive data cited by SEOSandwitch.
  • 60% of e-commerce websites failed Core Web Vitals assessments in 2024, based on Semrush data cited by SEOSandwitch.
  • In the U.S. finance niche, 24% of top-ranking URLs would receive a ranking boost from passing Core Web Vitals, while less than 5% of URLs in the education niche would receive a boost, based on CrUX analysis cited by Hostingstep.
  • In retail, almost none of the top-ranking URLs would receive a direct ranking boost from Core Web Vitals, while 13% of top B2B niche URLs would benefit, based on CrUX analysis cited by Hostingstep.
  • The average B2B website mobile LCP sits at approximately 7.05 seconds, nearly three times above Google’s 2.5-second threshold, based on 2026 analysis by Whitehat SEO.
  • Pages with LCP above 3 seconds experienced approximately 23% more traffic loss than faster competitors with similar content quality following the December 2025 core update, based on analysis cited by Whitehat SEO.
  • Ameba Manga improved their CLS score 10 times, which correlated with a 2–3 times increase in the number of comics read, based on a case study published by Google on web.dev.

Regional or Geographic Statistics

  • In the United States, 53.7% of origins in the top 1,000 have a good LCP score across all form factors including desktop and mobile, based on CrUX data cited by Hostingstep.
  • In the United Kingdom, 29% of sites do not meet Core Web Vitals standards overall, while 70% of all UK search results have a good LCP score, based on CrUX data cited by Hostingstep.
  • UK LCP scores improved month-over-month, with the overall LCP pass rate rising from 73% to 75% over the tracked period, based on CrUX data cited by Hostingstep.
  • In Nigeria, only 9.1% of origins have passed Core Web Vitals, reflecting the impact of poor network infrastructure on field data scores, based on CrUX data cited by Hostingstep.
  • Among the top 1,000 global origins, only 28.4% have achieved a passing Core Web Vitals score, while only 22.7% of the top 1,000 U.S. origins pass all three metrics, based on CrUX data cited by Hostingstep.
  • The average page load time for a typical UK website is 1.8 seconds for mobile pages and 1.6 seconds for desktop, nearly identical to U.S. figures of 1.9 seconds for mobile and 1.7 seconds for desktop, based on 2025 data from HTTP Archive cited by Linkquest.
  • Google completed its transition to mobile-first indexing in July 2024, meaning every website globally is now evaluated by mobile Googlebot first, and CWV signals are evaluated separately for mobile and desktop, based on documentation cited by Whitehat SEO.

References

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