In 2026, checkout optimization remains essential for e-commerce success as cart abandonment rates continue to represent massive lost revenue opportunities. Global averages exceed 70%, with mobile checkouts facing even higher drop-offs despite representing over half of traffic. Businesses optimizing checkout flows can recover billions in potential sales through reduced friction, faster completion times, and better payment experiences.
This article compiles over 60 checkout optimization statistics from primary research and platform data published in the last two years. Organized into key categories, these figures highlight abandonment benchmarks, conversion impacts, device-specific performance, and optimization outcomes for reference in 2026.
Scope and Methodology
• Includes only publicly available checkout optimization statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key Checkout Optimization Statistics for 2026
- Global cart abandonment rates exceed 70% across all industries, based on a 2026 analysis by Koanthic.
- Average cart abandonment rate of 70.22%, calculated from 50 studies by Baymard Institute.
- Shopify stores average 70.1% cart abandonment rates, reported in a 2026 Koanthic study.
- Mobile transactions represent over 54% of all e-commerce sales, from 2026 Koanthic data.
- Mobile checkout abandonment rates run 10-15% higher than desktop rates, based on 2026 Koanthic research.
- Over 60% of eCommerce traffic comes from mobile, per 2026 Qikify guide.
- Mobile checkout converts 30-50% lower than desktop, from 2026 Qikify data.
- All-industry average e-commerce conversion rate at 1.89%, reported by IRP Commerce in 2026 benchmarks.
- Shopify merchants average 1.4% overall conversion rate, from internal Shopify data cited in 2026 Convertibles.
- Global average e-commerce conversion rate at approximately 1.65% as of mid-2024, per Envive 2026 statistics.
- Checkout conversion rate industry average of 29.81%, from 2026 Koanthic benchmarks.
- 40% of online shoppers abandon carts when mobile wallet options are unavailable, based on Future Commerce research cited by BigCommerce in 2026.
Cart Abandonment Rate Statistics
- Average cart abandonment rate of 70.19% industry-wide, reported in 2026 Koanthic KPIs.
- Combined US and EU e-commerce sales of $738 billion show potential for 35.26% conversion rate increase, equating to $260 billion in recoverable lost orders, from Baymard 2026 data.
- Average of 39 potential areas for checkout improvements across 60 leading e-commerce sites, per Baymard 2026 benchmark.
- Optimized target cart abandonment rate of 45-55%, benchmarked in 2026 Koanthic table.
- Shopify abandonment rates reducible to 45-55% through optimization, from 2026 Koanthic platform analysis.
- Each additional second of checkout page load time increases abandonment by approximately 7%, based on 2026 Koanthic technical study.
- Form completion rate industry average of 65-75%, per 2026 Koanthic metrics.
- Optimized target form completion rate of 85-95%, from 2026 Koanthic benchmarks.
- Average checkout time of 5-7 minutes industry-wide, reported in 2026 Koanthic KPIs.
- Optimized target average checkout time of 2-3 minutes, benchmarked by Koanthic in 2026.
Conversion and Acquisition Statistics
- Checkout conversion rate optimized target of 45-55%, from 2026 Koanthic performance table.
- Visit conversion rate 20% higher than market benchmark for BigCommerce checkout, per Incisive study cited in 2026 BigCommerce.
- 37% increase in conversion rates from changing three-page to one-page checkout, reported in 2026 BigCommerce case.
- E-commerce conversion rate recovery to 2.7% in 2024-2025 driven by personalization and mobile improvements, per 2026 Convertibles benchmarks.
- Stabilizing e-commerce conversion rates in 2.5% to 3% range for 2026 established stores, from Convertibles 2026 data.
- Optimized checkout UX lifts average order value (AOV) by 5–15%, based on 2026 Qikify guide.
- 26% increase in average order value from single-page checkout change, per 2026 BigCommerce results.
- 27.5% increase in average order value for Wreaths Across America custom checkout, reported in 2026 BigCommerce.
Mobile Performance Statistics
- Mobile commerce represents 54% of e-commerce sales in 2026, from Koanthic mobile analysis.
- 60% of eCommerce traffic from mobile devices, per 2026 Qikify data.
- Mobile checkout conversion 30-50% lower than desktop, reported by Qikify in 2026.
- Mobile checkout abandonment 10-15% higher than desktop, from 2026 Koanthic study.
- 100% speed boost on mobile from three-page to one-page checkout, per 2026 BigCommerce case.
- Checkout completion time benchmark under 2 minutes, with longer flows increasing drop-off, based on 2026 Qikify metrics.
Channel Performance Statistics
- 40% cart abandonment due to unavailable mobile wallet options, from Future Commerce research in 2026 BigCommerce article.
- Single-page checkout linked to higher revenue with 20% above-benchmark conversion, per Incisive 2026 study via BigCommerce.
- 63% revenue increase from streamlined custom checkout for Wreaths Across America, reported in 2026 BigCommerce.
- 28% increase in orders from custom checkout optimizations, per 2026 BigCommerce case study.
Revenue and Business Impact Statistics
- $260 billion in recoverable lost orders from US and EU $738 billion sales via better checkout, from Baymard 2026 analysis.
- 63% revenue increase from checkout streamlining, Wreaths Across America 2026 BigCommerce data.
- Optimized AOV uplift of 5-15% through checkout UX, per 2026 Qikify benchmarks.
- 26% AOV increase from one-page checkout, reported in 2026 BigCommerce.
- 27.5% AOV increase via custom editable cart checkout, from 2026 BigCommerce.
Trust, Influence, and Perception Statistics
- 47% of consumers classified as “Value Seekers” in 2026, impacting checkout expectations, per eFulfillment Service 2026 trends.
Adoption and Usage Statistics
- Global retail ecommerce sales projected to reach $6.8 trillion by 2028, underscoring checkout importance, from Forrester via 2026 BigCommerce.
- 4,000 participating locations and over 5,500 sponsorship groups managed via custom checkout, Wreaths Across America 2026 BigCommerce.
References
- https://koanthic.com/en/checkout-optimization-cut-70-abandonment-rate-2026/
- https://baymard.com/lists/cart-abandonment-rate
- https://qikify.com/blogs/all-articles/ecommerce-checkout
- https://convertibles.dev/blogs/optimization/increase-ecommerce-conversion-rate
- https://www.bigcommerce.com/articles/ecommerce/checkout-optimization/
- https://www.efulfillmentservice.com/2026/02/2026-ecommerce-trends-navigating-value-seeking-consumers-the-return-crisis/