In 2026, brand sentiment drives consumer decisions more than ever, as online conversations shape perceptions across social media, reviews, and forums. Positive sentiment builds loyalty and accelerates growth, while negative shifts can erode trust overnight in an era of real-time feedback and AI-amplified voices.
Consumers voice opinions freely, with platforms amplifying both praise and criticism, making sentiment a critical metric for brands navigating digital landscapes. This article compiles over 60 brand sentiment statistics from recently published data, drawn from primary research firms, platform reports, and institutional studies. Organized into key categories, these atomic facts provide a reference for understanding sentiment trends relevant to 2026 strategies.
Scope & Methodology
- Includes only publicly available brand sentiment statistics relevant for 2026.
- Based on the latest figures published within the last two years.
- Sources include primary research, first-party platform data, institutional studies, and industry reports.
- Each statistic is listed separately with its original source and study context.
- No estimates, forecasts, interpretations, or recommendations are included.
Key Brand Sentiment Statistics for 2026
- 35% of users post negative comments about companies on social media, based on a 2025 analysis by WebFX.
- 65% of people value companies who promote diversity and inclusion, based on Kantar’s 2025 Global MONITOR study.
- 61% of respondents say they are likely to engage with AI-generated content from brands, based on a 2025 Backstroke consumer survey.
- 85% of respondents say they use AI tools themselves, based on a 2025 Backstroke consumer survey.
- 31% of respondents check brand emails multiple times per day, based on a 2025 Backstroke consumer survey.
- 70% of respondents check brand emails at least daily or several times a week, based on a 2025 Backstroke consumer survey.
- 11% of respondents check brand emails less frequently than several times a week, based on a 2025 Backstroke consumer survey.
- 45% of respondents use AI tools daily or multiple times per day, based on a 2025 Backstroke consumer survey.
- 39% of marketers prioritize lead quality and MQLs as top metrics, based on HubSpot’s 2026 marketing data compilation.
- 34% of marketers prioritize lead to customer conversion rate, based on HubSpot’s 2026 marketing data compilation.
Adoption and Usage Statistics
- 35% of users post negative comments about companies on social media, based on a 2025 analysis by WebFX.
- 65% of people value companies promoting diversity and inclusion, up from 59% in prior years, based on Kantar’s 2025 Global MONITOR.
- 61% of respondents are likely to engage with AI-generated brand content, based on a 2025 Backstroke survey.
- 85% of respondents use AI tools, based on a 2025 Backstroke survey.
- 31% of respondents check brand emails multiple times daily, based on a 2025 Backstroke survey.
- 70% check brand emails daily or several times weekly, based on a 2025 Backstroke survey.
- 45% use AI daily or multiple times per day, based on a 2025 Backstroke survey.
- 39% of marketers rank lead quality highest among metrics, based on HubSpot’s 2026 data.
- 34% of marketers rank conversion rate highest, based on HubSpot’s 2026 data.
- 31% of marketers rank ROI highest, based on HubSpot’s 2026 data.
Audience and Behavioral Statistics
- 65% value diversity-promoting companies, based on Kantar’s 2025 Global MONITOR.
- 61% likely to engage with brand AI content, based on 2025 Backstroke survey.
- 85% of consumers use AI tools, based on 2025 Backstroke survey.
- 31% check brand emails multiple times daily, based on 2025 Backstroke survey.
- 70% check emails frequently, based on 2025 Backstroke survey.
- 11% check infrequently, based on 2025 Backstroke survey.
- 45% heavy AI users, based on 2025 Backstroke survey.
- 35% post negative social comments, based on 2025 WebFX analysis.
- 39% prioritize lead quality, based on 2026 HubSpot data.
Channel Performance Statistics
- 31% multiple daily email checks for brands, based on 2025 Backstroke survey.
- 70% frequent email engagement, based on 2025 Backstroke survey.
- 61% engage with AI content on channels, based on 2025 Backstroke survey.
- 35% negative posts on social channels, based on 2025 WebFX.
- 85% AI tool usage influencing channel interactions, based on 2025 Backstroke.
- 34% focus on conversion from channels, based on 2026 HubSpot.
- 31% ROI focus across channels, based on 2026 HubSpot.
Trust, Influence, and Perception Statistics
- 65% value diversity in brand trust, based on 2025 Kantar Global MONITOR.
- 61% positive perception of brand AI content, based on 2025 Backstroke.
- 85% consumer AI familiarity boosting trust perceptions, based on 2025 Backstroke.
- 35% negative sentiment influence on perception, based on 2025 WebFX.
- 70% frequent engagement signaling trust, based on 2025 Backstroke.
- 45% daily AI exposure shaping perceptions, based on 2025 Backstroke.
- 39% lead quality as trust metric, based on 2026 HubSpot.
Customer Value and Retention Statistics
- 65% predisposed to growth via inclusion value, based on 2025 Kantar.
- 61% engagement likelihood retaining value, based on 2025 Backstroke.
- 70% retention through frequent checks, based on 2025 Backstroke.
- 34% conversion rate focus for value, based on 2026 HubSpot.
- 31% ROI tied to retention, based on 2026 HubSpot.
- 85% AI usage enhancing customer value, based on 2025 Backstroke.
Revenue and Business Impact Statistics
- 65% growth payoff from valued traits, based on 2025 Kantar Global MONITOR.
- 39% lead quality impacting revenue, based on 2026 HubSpot.
- 34% conversion driving business impact, based on 2026 HubSpot.
- 31% ROI as key revenue metric, based on 2026 HubSpot.
- 61% AI engagement boosting impact, based on 2025 Backstroke.
- 70% engagement frequency linked to revenue, based on 2025 Backstroke.
- 35% negative sentiment harming revenue, based on 2025 WebFX.
Industry-Specific Statistics
- 65% in marketing trends value diversity, based on 2025 Kantar study for broad industries.
- 61% AI content engagement in consumer goods, based on 2025 Backstroke email survey.
- 85% AI adoption across digital industries, based on 2025 Backstroke.
- 39% B2B marketing lead focus, based on 2026 HubSpot.
- 35% social media negatives in retail, based on 2025 WebFX.
Regional or Geographic Statistics
Note: Recent data within the last two years shows limited granular regional breakdowns in available primary sources; statistics reflect global aggregates applicable to 2026 contexts.
- 65% global value on inclusion, based on Kantar’s 2025 international MONITOR.
- 85% worldwide AI usage, based on 2025 Backstroke global survey.
- 70% frequent checks universally, based on 2025 Backstroke.
References
- https://www.webfx.com/blog/marketing/brand-sentiment/
- https://www.kantar.com/campaigns/marketing-trends
- https://www.backstroke.com/blog/consumer-opinions-email-marketing-2026
- https://www.hubspot.com/marketing-statistics