In 2026, brand positioning defines market survival amid fragmented attention spans and AI-driven discovery. Consumers and buyers navigate endless options, relying on clear, differentiated brand signals to make choices faster than ever.
Strong positioning builds trust pathways that bypass traditional funnels, with data showing positioned brands capturing disproportionate loyalty and revenue share. Businesses ignoring this face commoditization, while leaders leverage it for sustained growth.
This article compiles over 60 brand positioning statistics from recent primary research, platform data, and institutional reports. Organized into key categories, these figures highlight adoption rates, awareness drivers, investment trends, consumer perceptions, and economic outcomes relevant for 2026 strategies.
Scope and Methodology
• Includes only publicly available brand positioning statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key Brand Positioning Statistics for 2026
- 92% of marketers plan to maintain or increase investments in brand awareness, based on a 2025 study by HubSpot.
- 44% of top-level executives such as CEOs and CFOs see strong value in brand spend, based on a 2025 study by NIQ.
- 86% of consumers rate brand reputation as important or non-negotiable in purchase decisions, based on a 2025 study by SeoProfy analysis of consumer data.
- 87% of consumers rate high-quality customer service as important or non-negotiable in purchase decisions, based on a 2025 study by SeoProfy analysis of consumer data.
- The combined value of the world’s 5,000 biggest corporate brands grew to more than USD 14 trillion in 2025, based on a 2025 study by WIPO.
- Marketing budgets account for 9.4% of company revenue, based on a 2025 study by CMO Survey.
- 81% of consumers need to trust a brand before buying, based on a 2025 study by Warc.
- 37% of UK advertisers are increasing branding spend, based on a 2025 study by UK advertisers via Dash.app.
- 77% of consumers prefer shopping with brands they follow on social media, based on a 2024 study by Exploding Topics.
- 64% of consumers have tagged a brand or used a branded hashtag, based on a 2024 study by Exploding Topics.
- 33% of consumers use search engines to find new brands, based on a 2025 study by GWI.
Adoption and Usage Statistics
- 92% of marketers plan to maintain or increase investments in brand image in 2025, based on a 2025 study by HubSpot State of Marketing Report.
- 65% of marketers said featuring social issues in their 2024 campaigns proved effective for their brand, based on a 2025 study by HubSpot State of Marketing Report.
- 13% of marketers plan to invest in brand awareness for the first time in 2025, based on a 2025 study by HubSpot State of Marketing Report.
- 1 in 4 marketers are exploring creating content that reflects their brand’s values, based on a 2025 study by HubSpot State of Marketing Report.
- 36% of marketers worldwide plan to increase investment in online brand presence, based on a 2025 study by WARC.
- 48% of North American marketers give equal priority to revenue growth and brand awareness, based on a 2025 study by Nielsen.
- 37% of UK advertisers plan to increase their share of branding spend compared to 14% for performance marketing, based on a 2025 study by IAB.
Audience and Behavioral Statistics
- 86% of consumers rate brand reputation as important or non-negotiable, based on a 2025 consumer data study by SeoProfy.
- 87% of consumers rate high-quality customer service as important or non-negotiable, based on a 2025 consumer data study by SeoProfy.
- 81% of consumers need to trust a brand before buying, based on a 2025 study by Warc.
- 77% of consumers prefer shopping with brands they follow on social media, based on a 2024 study by Exploding Topics.
- 64% of consumers have tagged a brand or used a branded hashtag on social media, based on a 2024 study by Exploding Topics.
- 33% of consumers use search engines as one of the main channels for brand discovery, based on a 2025 study by GWI.
Channel Performance Statistics
- Search engines are used by 33% of consumers to find new brands, based on a 2025 study by GWI.
- 77% of consumers prefer shopping with brands followed on social media, based on a 2024 study by Exploding Topics.
- 64% of consumers engage by tagging brands or using branded hashtags on social media, based on a 2024 study by Exploding Topics.
Trust, Influence, and Perception Statistics
- 44% of executives at the top level such as CEOs and CFOs see strong value in brand spend, based on a 2025 study by NIQ.
- 86% of consumers rate brand reputation as important or non-negotiable in purchase decisions, based on a 2025 study by SeoProfy.
- 81% of consumers need to trust a brand before buying, based on a 2025 study by Warc.
- Brand metrics are recognized as some of the most impactful measures of effectiveness for marketers, based on a 2025 study by WARC.
Customer Value and Retention Statistics
- 69% of marketers say emotional brand building is a priority, based on a 2026 study by Dash.app analysis.
- 77% of consumers prefer brands they follow on social media for shopping, based on a 2024 study by Exploding Topics.
Revenue and Business Impact Statistics
- Marketing budgets account for 9.4% of company revenue, up from 7.7%, based on a 2025 study by CMO Survey.
- The combined value of the world’s 5,000 biggest corporate brands reached more than USD 14 trillion in 2025, based on a 2025 study by WIPO.
- Interbrand’s Best Global Brands report values the world’s top 100 brands at $3.6 trillion, based on a 2025 study by Interbrand.
Regional or Geographic Statistics
- The United States spends over USD 565 billion on brands in 2024, based on a 2025 study by WIPO.
- The United Kingdom invests USD 124 billion in brands, based on a 2025 study by WIPO.
- Japan invests USD 108 billion in brands, based on a 2025 study by WIPO.
- Germany invests USD 88 billion in brands, based on a 2025 study by WIPO.
- France invests USD 66 billion in brands, based on a 2025 study by WIPO.
- Brazil invests more than USD 61 billion in brands, based on a 2025 study by WIPO.
- United States brand value relative to GDP is 21.1%, based on a 2025 study by WIPO.
- Sweden brand value relative to GDP is 19.0%, based on a 2025 study by WIPO.
- Switzerland brand value relative to GDP is 18.8%, based on a 2025 study by WIPO.
- France brand value relative to GDP is 18.1%, based on a 2025 study by WIPO.
- Japan brand value relative to GDP is 17.8%, based on a 2025 study by WIPO.
- 37% of UK advertisers are increasing branding spend, based on a 2025 study by Dash.app.
Industry-Specific Statistics
- Technology brands hold the largest share of global brand value, based on a 2025 study by WIPO.
- Automotive brands take up a major part of global brand value rankings, based on a 2025 study by WIPO.
- Financial services brands take up a major part of global brand value rankings, based on a 2025 study by WIPO.
- Pharmaceutical brands take up a major part of global brand value rankings, based on a 2025 study by WIPO.
- Luxury brands take up a major part of global brand value rankings, based on a 2025 study by WIPO.
- Retail square footage for luxury brands in the US rose 65% in the first half of 2025, based on a 2026 study by McKinsey.
Conversion and Acquisition Statistics
- 48% of North American marketers prioritize brand awareness equally with revenue growth, based on a 2025 study by Nielsen.
B2B vs B2C Statistics
- Many marketing leaders find it difficult to explain how branding fits into business decisions at 37.3%, based on a 2025 study by CMO Survey.
References
- https://seoprofy.com/blog/branding-statistics/
- https://www.dash.app/blog/branding-statistics
- https://businessasmission.com/positioning-is-a-choice-why-focused-brands-win-in-2026/
- https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion