Blogging Statistics for 2026: Blog Volume, Readership, Content Length, AI Adoption, Income, SEO Impact, and B2B Data

In 2026, blogging remains the most established and data-rich form of content marketing on the internet. There are now more than 600 million blogs in existence across 1.9 billion total websites representing nearly one-third of the entire web and they collectively produce between 6 million and 7.5 million new posts every single day. The blogosphere generates over 2.7 billion pieces of content per year, a volume that has grown 12% since 2015 and shows no sign of slowing.

The scale of readership matches the scale of production. Approximately 4.44 billion people 83% of all internet users read blog posts. WordPress.com alone attracts 409 million unique readers who consume over 20 billion pages each month. The interest in starting a blog remains high enough that the search term “how to start a blog” receives approximately 53,000 global queries per month, equivalent to more than 1,700 people considering launching a blog every single day.

Yet the data from the most authoritative longitudinal source Orbit Media Studios’ Annual Blogger Survey, now in its twelfth year and based on responses from over 12,000 bloggers tells a story of increasing effort and declining organic returns. The average blog post length peaked at 1,427 words in 2023 and has since declined slightly to 1,333 words in 2025 as content marketers shift toward quality over volume. The time required to write a post peaked at 4 hours and 10 minutes in 2022 and has settled at 3 hours and 48 minutes in 2024. Only 21% of bloggers report strong results from their blogs in the Orbit Media 2025 survey, down from 26% two years prior, with declining search traffic cited as the primary factor. Meanwhile, 95% of bloggers now use AI at least sometimes, and 66% use it to generate ideas but AI adoption has not yet shown a strong correlation with better results.

Against those pressures, blogs remain the highest-ROI content format for 59% of B2B marketers, generate 97% more inbound links for business websites, produce 434% more indexed pages, and drive 55% more website visitors. Businesses that blog regularly generate 67% more monthly leads than those that do not. And for individual bloggers, the income ceiling is high: food blogs have a median monthly income of $9,169, personal finance blogs earn $9,100 per month, and bloggers with 1,000 or more published posts earn an average of $11,578 per month based on the 2024 Productive Blogging Income Survey.

This article compiles over 70 blogging statistics for 2026, drawn from more than 30 distinct primary sources. Data is organized across 10 thematic sections covering global blog volume and platform scale, readership and audience behavior, content length and format, publishing frequency, AI adoption, SEO and traffic impact, business blogging performance, blogger income and niches, content strategy, and geographic data. All figures are drawn from publicly available data published within the last two years.

Scope and Methodology

Includes only publicly available blogging statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Blogging Statistics for 2026

There are over 600 million blogs among 1.9 billion total websites worldwide, representing 31.6% of all websites on the internet, based on 2025 data from Tech Business News.
Bloggers publish approximately 7.5 million blog posts daily, equivalent to over 2.7 billion articles per year, based on data cited by Masterblogging.
83% of internet users approximately 4.44 billion people read blog posts, based on a survey cited by Hostinger.
The average blog post length in 2025 is 1,333 words, based on a survey conducted in August 2025 among 808 content marketers by Orbit Media cited by MarketingProfs.
Only 21% of bloggers report strong results from their blogs in 2025, down from 26% in prior years, with declining search traffic cited as a primary contributing factor, based on the 2025 Annual Blogger Survey by Orbit Media cited by Convince & Convert.
95% of bloggers use AI at least sometimes, and 66% use AI to generate ideas up from 43% in 2023, based on the most recent Annual Blogger Survey by Orbit Media cited by Backlinko.
Businesses that maintain active blogs generate 67% more monthly leads than businesses that do not blog, based on data cited by Hostinger.
Business blogs with active publishing schedules produce 434% more indexed pages in search engines and 97% more inbound links, based on data cited by Hostinger.
The food blog niche has the highest median monthly income of $9,169, making it the most profitable blogging category measured by median income, based on a study of blog niches by RankIQ cited by Blogging Wizard.
Bloggers with 1,000 or more published posts earn an average of $11,578.73 per month, up from $8,103.50 the prior year, based on the 2024 Blogging Income Survey by Productive Blogging.

Global Blog Volume and Platform Statistics

Tumblr hosts the most blogs of any platform, with over 615.4 million blogs as of 2025, based on official data from Tumblr cited by BloggersPassion.
WordPress is the second largest blogging platform, hosting over 60 million blogs and powering 43.5% of all websites globally, based on data from WordPress and W3Techs cited by BloggersPassion.
WordPress.com alone hosts 409 million unique monthly readers who consume over 20 billion pages per month, based on platform data cited by Masterblogging.
WordPress users generate around 70 million new posts and 77 million new comments each month, based on platform data from WordPress cited by Semrush.
There are an estimated 207 million content creators globally, including 200 million active creators and over 2 million considered experts, based on data from Linktree cited by BloggersPassion.
The number of bloggers in the United States reached 31.7 million in 2020, a figure that has continued to grow in subsequent years, based on data cited by Hostinger.
Fortune 500 companies with business blogs rose from 54% to 77% in 2024, based on data cited by Electroiq.
The interest in starting a blog remains high, with “how to start a blog” searched approximately 53,000 times per month globally, equivalent to over 1,700 people considering a blog launch every day, based on data cited by Hostinger.

Readership and Audience Statistics

80% of blog readers only read the headline, and just 20% proceed to read the full post, based on data cited by Electroiq.
73% of blog readers admit to skimming posts rather than reading them thoroughly, while 27% consume posts thoroughly from start to finish, based on data cited by Blogging Wizard.
38% of blog readers maintain an even mix of deep reading and skimming, while 35% skim most of the time and 13% deeply read more often than they skim, based on a HubSpot survey of internet users cited by Blogging Wizard.
Readers spend an average of 52 seconds reading a blog post before navigating away, based on data cited by BloggersPassion.
37% of blog readers are aged between 41 and 60, while 30% are aged 31 to 40, with only 10.3% aged 19 to 24, making blogs a predominantly older-skewing medium compared to social video, based on data cited by Create and Grow.
62.2% of blog visitors read blogs to learn something new or find answers to specific questions, based on data cited by Electroiq.
70% of consumers prefer learning about a company through blog articles rather than advertisements, based on data cited by Hostinger.
83% of customers trust blogs when looking for product recommendations, based on data cited by Masterblogging citing HubSpot.
44% of shoppers say they look into four to five blog sources before making a purchase decision, based on data cited by DemandSage.

Content Length and Format Statistics

The average blog post length peaked at 1,427 words in 2023 before declining to 1,394 words in 2024 and 1,333 words in 2025, based on longitudinal data from the Annual Blogger Survey by Orbit Media cited by Wix.
Average blog post length has grown 76.6% from 808 words in 2014 to over 1,300 words in 2025, based on longitudinal tracking by Orbit Media cited by Blogging Wizard.
Only 9% of bloggers publish posts longer than 2,000 words, while 64% publish content between 500 and 1,500 words, based on the 2025 Annual Blogger Survey by Orbit Media cited by Backlinko.
39% of content marketers who publish longer posts of 2,000 or more words report strong results, compared to the 21% benchmark for all bloggers, based on the 2025 Annual Blogger Survey by Orbit Media cited by MarketingProfs.
How-to articles are the most popular content format, published by 76% of bloggers, followed by list posts at 54%, guides and ebooks at 47%, and news and trends content at 47%, based on the 2024 Annual Blogger Survey by Orbit Media cited by Wix.
88% of bloggers add images to their blog posts, and 60% include statistics, based on data from Orbit Media cited by Backlinko.
45% of bloggers include contributor quotes, 26% include videos, and 7% add audio to their typical blog posts, based on the Annual Blogger Survey by Orbit Media cited by Backlinko.
Blog posts with videos attract 83% more traffic than posts without video, based on data cited by Create and Grow.
94% of blog posts receive zero backlinks, while long-form articles generally receive 77% more backlinks than shorter posts, based on data cited by Electroiq.

Publishing Frequency Statistics

48% of bloggers publish either weekly or multiple times per month, while only 3% opt for a daily publishing schedule, based on the 2025 Annual Blogger Survey by Orbit Media cited by Backlinko.
23% of bloggers publish several times per month, 22% publish weekly, 20% publish monthly, 14% publish at irregular intervals, and 13% publish two to six posts per week, based on the 2024 Annual Blogger Survey by Orbit Media cited by Electroiq.
Content marketers who publish multiple times per week are more likely to report strong results than those who publish less frequently, based on the 2025 Annual Blogger Survey by Orbit Media cited by MarketingProfs.
Only 39% of content marketers publish blog posts at least weekly in 2025, with a year-over-year increase recorded in the proportion posting bi-weekly, based on the 2025 Annual Blogger Survey by Orbit Media cited by MarketingProfs.
57% of bloggers who publish daily report strong results from their blogging activity, based on the Annual Blogger Survey by Orbit Media cited by Blogging Wizard.
Companies that publish 16 or more blog posts per month receive nearly 3.5 times more traffic than companies that publish zero to four posts per month, based on research by HubSpot cited by IsItWP.
The average blog post takes 3 hours and 48 minutes to write in 2024, a slight decrease from the peak of 4 hours and 10 minutes in 2022, but a 58.3% increase from the 2 hours and 24 minutes recorded in 2014, based on the 2024 Annual Blogger Survey by Orbit Media cited by Wix.

AI Adoption in Blogging Statistics

80% of bloggers were using AI in their work in 2024, up from 65% in 2023 and virtually zero in 2022, based on the 2024 Annual Blogger Survey by Orbit Media cited by Wix.
95% of bloggers use AI at least sometimes in the most recently tracked survey period, representing the most widespread adoption of any new blogging technology in the history of the Orbit Media annual survey, based on data from Orbit Media cited by Backlinko.
66% of bloggers use AI to generate ideas up from 43% in 2023 while 58% use it for writing headlines and 54% for creating outlines, based on the most recent data from Orbit Media cited by Backlinko.
25% of bloggers used AI tools to create full first drafts of blog posts in 2024, and 24% used AI to create visuals, based on the 2024 Annual Blogger Survey by Orbit Media cited by Electroiq.
68% of bloggers who use AI report a higher ROI from their blogging efforts, based on data cited by Masterblogging.
63% of bloggers and marketers found inaccuracies and biases in AI-generated content when reviewing it, and 52% of readers engage less with a blog post after suspecting it was created by AI, based on data cited by Masterblogging.
Despite high AI adoption, there is not yet a strong correlation between AI usage and better blogging performance outcomes, based on analysis of the 2024 Annual Blogger Survey by Orbit Media cited by Convince & Convert.

SEO and Traffic Impact Statistics

52% of bloggers cite attracting traffic from search engines as their primary challenge in 2024, a significant increase from prior years driven by algorithm updates and AI Overview expansion, based on data cited by Inbound Blogging.
66% of bloggers use SEO as a traffic strategy, tied with email marketing, and trailing only social media at 90%, based on the 2024 Annual Blogger Survey by Orbit Media cited by Electroiq.
71% of bloggers report updating old blog content as part of their SEO strategy, based on data from Orbit Media cited by Backlinko.
Websites with active blogs generate 55% more website visitors and 97% more inbound links than websites without blogs, based on data cited by Hostinger.
Active blogging leads to 434% more pages indexed by search engines, improving overall domain crawlability and keyword coverage, based on data cited by Hostinger.
Only 5.7% of newly published pages rank in the top 10 search results within one year of publication, based on research cited by Electroiq.
72% of marketers identify content creation and blogging as their top SEO tactic, based on data cited by Hostinger.
Social media is used by 93% of bloggers to promote their content, while email marketing and SEO are each used by approximately 34% and 32% respectively as promotion channels, based on the Annual Blogger Survey by Orbit Media cited by Backlinko.

Business Blogging and B2B Statistics

91% of B2B companies use blogging as part of their content marketing strategy to promote their brand online, based on data cited by Masterblogging citing HubSpot.
71.7% of the 502 B2B companies analyzed by Backlinko have active blogs, with 61.1% of those using WordPress as their CMS, followed by HubSpot at 9.4%, based on a B2B blog analysis by Backlinko cited by Blogging Wizard.
Blogging is the top content channel for 59% of B2B marketers, based on data cited by Electroiq.
76% of marketers rate blog articles as very effective for lead generation, based on data cited by Masterblogging.
61% of all consumers have made a purchase after reading a blog recommendation, based on data from 99firms cited by Backlinko.
Businesses spending more than $4,000 per blog post are approximately 2.6 times more likely to report their content strategy as very successful than those spending $0 to $500 per post, based on data from Siege Media cited by Ahrefs.
Brands that prioritize blogging are 13 times more likely to achieve a positive ROI from their marketing efforts, based on research cited by RevenueZen.
56% of bloggers say their blogs deliver some marketing results, while 7% report disappointing results and 11% are unsure, based on the Annual Blogger Survey by Orbit Media cited by Blogging Wizard.

Blogger Income and Niche Statistics

One in three bloggers makes some income from their blog, with approximately 10% earning over $10,000 per year and the top 0.6% earning over $1 million annually, based on data from BloggersPassion.
The average annual income for bloggers in the United States is approximately $103,446, while the average blogger salary overall is around $62,275 per year, based on data cited by Electroiq.
California has the highest average salary for a blogger at $123,543 per year, based on internal data from Wix.
Professional bloggers generating between $7,500 and $25,000 per month derive 42.2% of income from affiliate marketing, 33.3% from display advertising, 12.1% from sponsorships, and 11.1% from online courses, based on a study of blog income sources by RankIQ cited by Blogging Wizard.
Food blogs have the highest median monthly income at $9,169, personal finance blogs average $9,100 per month, and travel blogs average $5,000 per month, based on research by RankIQ cited by BloggersPassion.
42.8% of blogs receiving over 50,000 monthly sessions are food blogs, making food the dominant niche by traffic volume, followed by lifestyle at 13.3% and travel at 10%, based on a niche study by RankIQ cited by Blogging Wizard.
Bloggers with 1,000 or more published posts earn an average of $11,578.73 per month and receive an average of 256,108 monthly page views, based on the 2024 Blogging Income Survey conducted January to April 2025 among 187 bloggers by Productive Blogging.
80% of blogs fail within 18 months of launch, based on data cited by BloggersPassion.

Content Strategy and Quality Statistics

Bloggers who conduct original research are more likely to report strong results, and 43% of bloggers surveyed by Orbit Media conducted original research in the prior 12 months, based on the 2024 Annual Blogger Survey by Orbit Media cited by Wix.
32% of bloggers use a formal editorial process, while 68% rely on an informal editing process, and bloggers with a formal process are more likely to report strong results, based on the Annual Blogger Survey by Orbit Media cited by Blogging Wizard.
The number of bloggers who work with an editor has nearly tripled since 2014, based on longitudinal data from Orbit Media cited by Semrush.
35% of bloggers who spend more than six hours writing a typical blog post report strong results, the highest rate of any time investment bracket, based on the Annual Blogger Survey by Orbit Media cited by Semrush.
Roundup-style content generates the best results with a 28% strong-results rate, while how-to guides are the most popular format at 74% of bloggers, based on data cited by BloggersPassion.
46% of bloggers struggle to attract visitors from social media and 43% struggle to attract them from search engines, based on the Annual Blogger Survey by Orbit Media cited by Blogging Wizard.
The proportion of bloggers updating their old posts increased from 53% in 2017 to 74% in 2023, based on longitudinal data from Orbit Media cited by Semrush.

Regional and Geographic Statistics

In India, WordPress dominates with 92.64% market share among CMS platforms, while Blogger follows at 7.03%, based on BuiltWith data cited by Create and Grow.
English is the dominant blogging language, used as the primary language on 48% of all WordPress websites globally, based on data cited by Masterblogging.
The United States accounts for the largest concentration of bloggers globally, with 43.29% of Tumblr’s traffic and 9.3 million WordPress websites based in the country, based on data cited by Masterblogging.
65% of Medium readers are men, and 37% of blog readers globally are aged between 41 and 60, reflecting the medium’s skew toward older and more professionally oriented audiences compared to social video platforms, based on data cited by Electroiq.
Interest in blogging remains high in the United Kingdom, with Productive Blogging’s 2025 Blogging Income Survey gathering responses from bloggers across multiple continents between January and April 2025, showing consistent income patterns across English-speaking markets, based on the 2026 Blogging Income Survey by Productive Blogging.
The global content marketing industry, which encompasses blogging as its primary channel, had a market size of $417.85 billion in 2025 and is projected to grow at a 16.9% CAGR to reach $2 trillion by 2032, based on data from Allied Market Research cited by BloggersPassion.
The term “how to start a blog” receives approximately 53,000 global monthly searches, with the United States, United Kingdom, Canada, and Australia accounting for the highest concentrations of those queries, based on data cited by Hostinger.

References

‍

Subscribe to our newsletter

Occasionally, we send you a really good curation of profitable niche ideas, marketing advice, no-code, growth tactics, strategy tear-dows & some of the most interesting internet-hustle stories.

Thank You.
Your submission has been received.
Now please head over to your email inbox and confirm your subscription to start receiving the newsletter.

Oops!
Something went wrong. Please try again.