Bing Ads Statistics for 2026: Revenue, CPM, CPC, CTR, Copilot AI Performance, Audience Demographics, and Industry Benchmarks

In 2026, Microsoft Advertising has crossed a threshold that few predicted a decade ago. Total advertising revenue across all Microsoft businesses surpassed USD 20 billion over the trailing twelve months as of April 2025, with search and news advertising revenue growing 21% year-over-year in Q3 FY2025, the fastest growth rate since Microsoft began AI integration at scale. Microsoft’s search advertising revenue for full-year fiscal 2025 reached USD 13.9 billion, a 21% year-over-year increase. The platform reached 187 global markets as of recently published data, 5.5 times more than in 2022, and serves over 1 billion unique monthly users across Bing, Yahoo, AOL, MSN, Xbox, and the Microsoft Audience Network.

The cost efficiency that defines Microsoft Advertising’s advertiser value proposition remains structurally intact. Average CPC on Bing is USD 1.54, approximately 33% to 40% lower than Google Ads. Average CTR on Bing is 2.83%, approximately 50% higher than Google’s industry average. Average conversion rate on Bing is 2.94%, slightly ahead of Google’s platform average. Average CPA is USD 41.44, approximately 30% lower than Google AdWords. And average ROI is GBP 2.53 for every GBP 1 spent, a 26% premium over Google’s GBP 2.00 return in the UK.

The AI transformation adds another dimension. Microsoft Copilot’s research spanning November 2024 through May 2025 found that Copilot generates 73% higher click-through rates and 16% stronger conversion rates compared to traditional search advertising, with customer journeys 33% shorter. Performance Max campaigns show 4.2 times more conversions with Copilot integration. Microsoft has recorded more than 10 billion conversational chats through Bing and Edge combined. And 42% of users describe Copilot search ads as having a positive impact on their experience.

This article compiles more than 60 Bing Ads statistics drawn from Microsoft official earnings calls, Microsoft Advertising research publications, LocaliQ and WordStream search advertising benchmark studies of 16,000-plus campaigns, Statista revenue data, Nerdynav and Seoprofy analysis, AdCredits Expert and Affinco Bing statistics compilations, and specialist search advertising benchmark publications within the last two years. Data spans ad revenue and market share, CPM and CPC cost benchmarks, CTR and conversion rates, Copilot AI performance, industry-specific benchmarks, audience demographics, and regional data.

Scope and Methodology

Includes only publicly available Bing Ads statistics relevant for 2026.
Based on the latest figures published within the last two years.
Sources include primary research, first-party platform data, institutional studies, and industry reports.
Each statistic is listed separately with its original source and study context.
No estimates, forecasts, interpretations, or recommendations are included.

Key Bing Ads Statistics for 2026

Microsoft’s total advertising revenue across all businesses surpassed USD 20 billion over the trailing twelve months as of April 30, 2025, based on Microsoft FY25 Q3 earnings call disclosures reported by PPC Land.
Microsoft’s search and news advertising revenue excluding traffic acquisition costs grew 21% year-over-year in Q3 FY2025, and 23% in constant currency, based on Microsoft quarterly earnings data reported by PPC Land.
Microsoft’s search advertising revenue for full-year fiscal 2025 reached USD 13.9 billion, a 21% year-over-year increase driven by AI-enhanced capabilities and Bing market share gains, based on data cited in a Microsoft Copilot advertising performance report by PPC Land.
Microsoft Advertising revenue grew 13.4% between 2024 and 2025, with revenue expected to grow a further 12.2% in 2026 to USD 19.53 billion, based on analysis published by Embryo Digital.
Microsoft Advertising is present in 187 markets globally, 5.5 times more markets than in 2022, based on Microsoft Advertising data cited in a 2025 Bing statistics analysis by Seoprofy.
The average CPC on Bing Ads is approximately USD 1.54, which is 33% to 40% lower than on Google Ads, based on a 2024 LocaliQ and WordStream study of 17,000 search campaigns across Google and Microsoft platforms, cited in a 2025 Bing Ads statistics analysis by Coupler.io.
The average CTR on Bing Ads across all industries is 2.83%, approximately 50% higher than Google Ads’ industry average CTR, based on LocaliQ and WordStream benchmark data cited in a 2025 Bing Ads industry benchmark report by WordStream.
Copilot generates 73% higher click-through rates and 16% stronger conversion rates compared to traditional search advertising, with customer journeys 33% shorter, based on Microsoft Advertising first-party research spanning November 2024 through May 2025, published at the official Microsoft Advertising blog at Microsoft Advertising.
Bing holds 4.01% of the global search engine market as of Q2 2025, up from 3.43% in 2024, and its U.S. desktop search market share exceeds 17.55%, based on Statista data cited in a 2026 Bing statistics analysis by Affinco.
Bing’s average conversion rate across all industries is 2.94%, slightly higher than Google Ads’ platform average, based on LocaliQ and WordStream benchmark data cited in a 2025 Bing Ads statistics analysis by Amra and Elma.
The average CPA on Bing Ads across all industries is USD 41.44, approximately 30% lower than on Google AdWords, making Bing a cost-efficient acquisition channel relative to competitors, based on LocaliQ and WordStream benchmark data cited in a 2025 Bing Ads industry benchmark report by Swell Country.
Bing Ads deliver an average ROI of GBP 2.53 for every GBP 1 spent, which is 26% stronger than the average ROI on Google Ads at GBP 2.00, based on UK advertiser data cited in a 2025 Bing statistics analysis by Embryo Digital.

Ad Revenue and Market Share Statistics

Microsoft’s Bing ad revenue grew from USD 8.52 billion in 2020 to USD 12.58 billion in 2024, a 47.6% cumulative increase over five years, based on Statista revenue data cited in a 2026 Bing statistics analysis by Affinco.
Microsoft’s search advertising revenue is estimated to have grown at a 13.47% compound annual growth rate (CAGR) from 2016 to 2022, based on Statista data cited in a 2025 Bing statistics analysis by AdCredits Expert.
Microsoft’s average revenue per user (ARPU) for Bing is USD 9.66, based on Microsoft internal data cited in a 2025 Bing statistics analysis by Seoprofy.
Bing Ads served over 1.6 billion ads daily in 2023, contributing to a total of over 1.4 trillion estimated ad impressions for the year, based on platform data cited in a 2025 Bing Ads statistics analysis by Amra and Elma.
Bing Ads drove over 1.1 billion clicks worldwide in 2023, based on platform data cited in a 2025 Bing Ads statistics analysis by Amra and Elma.
70% of Bing’s advertising revenue is generated from desktop placements, consistent with Bing’s profile as a desktop-dominant search engine with less than 1% of the mobile search engine market, based on data cited in a 2025 Bing statistics analysis by Nerdynav.
Bing holds 12.21% of the global desktop search engine market share as of March 2025, a 2% increase from the same period the prior year, based on Statista data cited in a 2025 Bing statistics analysis by Seoprofy.
Microsoft’s Performance Max campaigns show 4.2 times more conversions with Copilot integration compared to standard campaign setups, based on internal Microsoft performance data published in October 2024, cited in a 2025 Copilot advertising guide by DataSlayer.

CPM, CPC, and Cost Benchmarks

The average CPC on Bing Ads across all industries is USD 1.54, approximately 33% lower than Google Ads’ average CPC of USD 4.66 in 2024, based on a LocaliQ study of 17,000 campaigns cited in a 2025 PPC statistics benchmark analysis by Coupler.io.
For UK advertisers, the average CPC on Bing is GBP 1.17, which is 42% lower than Google’s GBP 2.00 average CPC, based on data cited in a 2025 Microsoft Advertising facts analysis by Embryo Digital.
CPC on Bing varies significantly by industry: Careers and Employment at USD 0.75 (the lowest), Apparel and Accessories at USD 0.91, Real Estate at USD 2.88, Legal at USD 1.41 to USD 1.42, and Home Services at USD 1.55, based on LocaliQ and WordStream benchmark data cited in a 2025 Bing Ads industry benchmark report by Swell Country.
The CPC increase for Bing Ads during the competitive holiday season (November to December 2024) averaged 22.22%, with a simultaneous CPM increase of 24.66%, reflecting strong seasonal demand from advertisers, based on analysis cited in a 2025 paid advertising statistics report by Rocking Web.
While Google Ads CPC increased 10% in 2024 and continues to rise, Microsoft Ads CPC has trended in the reverse direction, with costs declining as competition increases and more inventory comes online, based on LocaliQ campaign data analysis cited in the WordStream 2024 Google Ads Benchmark Report at WordStream.
Bing generated a USD 100 million revenue increase through a single A/B test on ad headline displays, based on platform optimization data cited in a 2025 Bing statistics analysis by AdCredits Expert.

CTR, Conversion Rate, and Performance Benchmarks

The average CTR across all industries on Bing Ads is 2.83%, with the highest CTR sectors being Careers and Employment at 6.81%, Finance and Insurance at 3.51%, Apparel and Accessories at 3.33%, and Retail at 3.06%, based on LocaliQ and WordStream benchmark data published at Swell Country and WordStream.
Bing Ads’ average CTR of 2.83% is approximately 50% higher than Google Ads’ industry average, driven in part by Bing continuing to serve ads in the right-hand rail of search results where Google stopped showing them, effectively increasing available ad slots and click opportunities, based on LocaliQ and WordStream benchmark data cited by Embryo Digital.
The average conversion rate on Bing Ads across all industries is 2.94%, with the top-performing sectors being Careers and Employment at 6.81%, Finance and Insurance at 5.57%, and Real Estate at 5.13%, based on industry benchmark data cited in a 2025 Bing Ads statistics analysis by Amra and Elma.
Bing’s conversion rate improved 32.68% during the November to December 2024 holiday season, while ROAS improved 12.06% over the same period, before normalizing in January, based on seasonal benchmark data cited in a 2025 paid advertising statistics report by Rocking Web.
Priceline achieved a 10% lift in CTR using Copilot-generated ad copy in Microsoft Advertising Platform, with Copilot scraping landing pages to enforce brand tone, character limits, and quality standards across thousands of product and destination-specific ads, based on a Microsoft Advertising case study published at the official Microsoft Advertising blog at Microsoft Advertising.
One advertiser using Performance Max via Microsoft Advertising’s Copilot integration drove a 143% increase in revenue in 2024 compared to the prior year by leveraging product ad placements within Microsoft Copilot, based on a case study cited in a Copilot Search Ads analysis by WebFX.

Copilot AI Advertising Statistics

Microsoft Advertising research published on August 6, 2025, found that Copilot generates 73% higher click-through rates and 16% stronger conversion rates compared to traditional search advertising, based on data spanning November 2024 through May 2025, published at the official Microsoft Advertising blog at Microsoft Advertising.
Customer journeys via Copilot are 33% shorter than through conventional search paths, meaning fewer steps between initial discovery and final conversion, based on Microsoft Advertising first-party research published at Microsoft Advertising.
Copilot daily active users grew steadily from November 2024 through May 2025, with user satisfaction rising 2% every month in 2025, based on Microsoft first-party data for the period January 2025 through May 2025, published at Microsoft Advertising.
Copilot use in PC search and Windows increased 1.64 times between November 2024 and May 2025, while the Copilot mobile app experienced 6 times growth among users who leverage voice input daily, based on Microsoft Advertising first-party data published at Microsoft Advertising.
Users engage with Copilot 1.18 times more on mobile than on PC, with daily usage steady across weekdays and weekends, based on Microsoft Advertising first-party data published at Microsoft Advertising.
42% of users said Copilot search ads had a positive impact on their experience, according to Microsoft first-party research cited in a Microsoft Copilot advertising guide by DataSlayer.
Microsoft has recorded over 10 billion conversational chats through Bing and Edge combined since Copilot’s launch, based on platform data cited in a 2025 Bing statistics analysis by Nerdynav and a 2026 Bing statistics analysis by Affinco.
Copilot Search was launched in Bing on April 4, 2025, combining traditional search functionality with generative AI capabilities, with Microsoft launching Showroom ads and Dynamic Filters for Copilot specifically in January 2025, based on product timeline documentation published by PPC Land.
By 2028, 70% of customer journeys are expected to occur entirely through AI-driven conversational interfaces, based on industry projection research cited in Microsoft Advertising’s Copilot audience engagement report at Microsoft Advertising.

Audience and Behavioral Statistics

Over 100 million users search on Bing daily, and Bing.com recorded approximately 5.28 billion visits in March 2025, ranking 14th globally and 12th in the United States by traffic volume, based on data cited in a 2025 Bing statistics analysis by Nerdynav.
50% of Bing users in the United States are in the top 25% of household incomes, and 41% of U.S. Bing users earn over USD 100,000 per year, based on data cited in a 2025 Bing statistics analysis by Nerdynav.
32% of Bing users spend more online than the average Google user, presenting greater customer lifetime value for ecommerce and subscription services, based on data cited in a 2025 Microsoft Advertising facts analysis by Embryo Digital.
51% of Bing users in the U.S. are married and 59% have children at home, making family-focused and higher-consideration consumer brands prime candidates for Bing campaigns, based on data cited in a 2025 Bing statistics analysis by AdCredits Expert.
73% of Bing users are under the age of 45, and the top spending demographic on Bing by activity level is the 25 to 44 age segment, based on data cited in a 2025 Bing statistics analysis by Seoprofy.
44 million desktop users in the United States use Bing exclusively and are not reachable on Google, representing an incremental reach opportunity unavailable through Google Ads alone, based on data cited in a 2025 Microsoft Advertising facts analysis by Embryo Digital.
33% of Copilot users are aged 18 to 29, born between 1996 and 2007, demonstrating that Microsoft’s AI-powered search is attracting younger audiences at a faster rate than traditional Bing search, based on Microsoft Advertising internal data published at Microsoft Advertising.
54.68% of console users conduct searches through Bing, making Xbox an important Microsoft Advertising inventory source for gaming advertisers and entertainment brands, based on Backlinko data cited in a 2025 Bing statistics analysis by Seoprofy.

Regional or Geographic Statistics

The United States accounts for approximately 30% of all Bing.com visits and approximately 8.01% of the U.S. search engine market as of August 2025, with the U.S. desktop search market share exceeding 17.55% in mid-2026, based on StatCounter and Statista data cited in a 2026 Bing statistics analysis by Affinco.
China contributes approximately 27.99% of Bing’s total traffic globally and holds a search engine market share of between 19% and 26% in China in 2025, making China one of Bing’s two largest national markets, based on data cited in a 2026 Bing statistics analysis by Affinco.
In the United Kingdom, Bing holds 14% of the desktop search engine market but only 0.5% of the mobile search engine market, reflecting a strong workplace and home computing user base consistent with Windows OS defaults, based on data cited in a 2025 Microsoft Advertising facts analysis by Embryo Digital.
Bing’s global search market share has grown from 2.90% in 2023 to 3.72% in 2024 to over 4% by Q3 2025, driven primarily by Copilot integration, default Windows placements, and Microsoft Edge adoption, based on StatCounter data cited in a 2025 Bing statistics analysis by Nerdynav.
Bing can be used in 105 languages and is available in 238 countries, based on platform availability data cited in a 2025 Microsoft Advertising facts analysis by Embryo Digital.
Microsoft Advertising’s international CPC trends and performance metrics show that Google Ads CPCs continue to rise across most international markets, while Microsoft Advertising CPCs trend in the opposite direction, creating widening cost efficiency advantages in competitive international markets, based on LocaliQ campaign data analysis cited in the WordStream 2024 Google Ads Benchmark Report at WordStream.
The most-searched term on Bing globally is “Google,” with approximately 40.96 million monthly searches, followed by YouTube, Facebook, Gmail, and Amazon, based on Ahrefs 2025 keyword data cited in a 2025 Bing statistics analysis by Nerdynav.

References

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