In 2026, AI powers every layer of digital marketing, from content generation to personalization and measurement. Marketers leverage it to scale operations, cut costs, and boost engagement amid rising data complexity and consumer expectations for seamless experiences.
Recent data shows AI adoption nearing universality among teams, with measurable gains in productivity and output. Platforms integrate AI natively, reshaping search, social, and advertising. This article compiles over 60 atomic statistics from 30+ distinct sources, drawn from primary research and platform reports published in the last two years.
Scope and methodology:
• Includes only publicly available AI in digital marketing statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key AI in Digital Marketing Statistics for 2026
- 67% expect AI to enable more personalised experiences such as curated retail recommendations, based on a 2026 study by Adobe.
- 53% of marketers expect AI to boost productivity, based on a 2026 study by Adobe.
- 95% of B2B marketers say their organizations use AI-powered applications, based on a 2025 study by Content Marketing Institute.
- 89% use AI for content creation tools that generate or optimize marketing copy and written content, based on a 2025 study by Content Marketing Institute.
- 45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026, based on a 2025 study by Content Marketing Institute.
- 87% of B2B marketers using AI for content creation say productivity has improved, based on a 2025 study by Content Marketing Institute.
- 24% of AI users already use an AI shopping assistant, based on a 2025 study by Kantar.
- 92% of businesses want to invest in generative AI, based on a 2025 study by Digital Marketing Institute.
- 63% of video marketers say they have used AI tools to create or edit marketing videos, based on a 2025 study by Wyzowl.
- 41% use AI-powered SEO tools for analyzing search patterns, recommending keywords, optimizing content, or predicting ranking improvements, based on a 2025 study by Content Marketing Institute.
Adoption and Usage Statistics
- 95% of B2B marketers say their organizations use AI-powered applications, based on a 2025 study by Content Marketing Institute.
- 89% use AI for content creation tools that generate or optimize marketing copy and written content, based on a 2025 study by Content Marketing Institute.
- 53% use AI for creative asset tools generating or editing images, videos, and visual materials, based on a 2025 study by Content Marketing Institute.
- 41% use AI-powered SEO tools for analyzing search patterns, recommending keywords, optimizing content, or predicting ranking improvements, based on a 2025 study by Content Marketing Institute.
- 92% of businesses want to invest in generative AI, based on a 2025 study by Digital Marketing Institute.
- Nine in ten businesses plan to invest in AI within three years, based on a 2026 study by Adobe.
- 45% of B2B marketers plan to increase investment in AI-powered marketing tools in 2026, based on a 2025 study by Content Marketing Institute.
- 32% plan to increase investment in owned media including AI-enhanced content assets, website, blog, and email, based on a 2025 study by Content Marketing Institute.
Content Creation and Productivity Statistics
- 87% of B2B marketers using AI for content creation say productivity has improved, based on a 2025 study by Content Marketing Institute.
- 53% of marketers expect AI to boost productivity, based on a 2026 study by Adobe.
- 63% of video marketers say they have used AI tools to create or edit marketing videos, based on a 2025 study by Wyzowl.
- Most social imagery now involves AI generation, based on a 2026 study by Adobe.
- Over one billion TikTok videos carry AI-generated labels, based on a 2026 study by Adobe.
- 50% of Super Bowl spots utilize generative AI in some facet, based on a 2026 study by Marketing Dive.
- AI drives large scale gains in content output and SEO performance, based on a 2026 study by Adobe.
Channel Performance Statistics
- In the U.S., traditional search usage was 10.55% versus 0.55% for AI tools in Q1 2025 desktop web behavior, based on a 2025 study by Search Engine Land.
- In the EU and UK, traditional search usage was 10.25% versus 0.71% for AI tools in Q1 2025 desktop web behavior, based on a 2025 study by Search Engine Land.
- 40.3% of U.S. Google searchers clicked an organic result in March 2025, based on a 2025 study by Search Engine Land.
- 43.5% of EU/UK Google searchers clicked an organic result in March 2025, based on a 2025 study by Search Engine Land.
- Social media sees the biggest transformation from AI in content, targeting, and analytics, based on a 2026 study by Adobe.
- AI underpins visual media at scale for image and short form video creation across major platforms, based on a 2026 study by Adobe.
Conversion and Acquisition Statistics
- 67% expect AI to enable more personalised experiences such as curated retail recommendations, based on a 2026 study by Adobe.
- 24% of AI users already use an AI shopping assistant, based on a 2025 study by Kantar.
- AI driven campaigns cut wasted spend and lift ROI across channels, based on a 2026 study by Adobe.
- Three quarters of US marketers report cost savings from AI in campaigns, based on a 2026 study by Adobe.
Revenue and Business Impact Statistics
- AI marketing market expected to grow at a CAGR of 26.7% by 2034, based on a 2025 study by Digital Marketing Institute.
- Projected trillion-dollar productivity gains from AI in marketing, based on a 2026 study by Adobe.
- AI cuts manual work and tunes spend as results come in, based on a 2025 study by AI Digital.
Trust, Influence, and Perception Statistics
- 30% of agencies fully integrate AI into campaign lifecycles, based on a 2026 study by Adobe.
- Many brands underestimate strong consumer aversion to AI-generated content, based on a 2026 study by Marketing Dive.
Customer Value and Retention Statistics
- AI personalizes messages at scale while people set goals and guardrails, based on a 2025 study by AI Digital.
B2B vs B2C Statistics
- 95% of B2B marketers use AI-powered applications, based on a 2025 study by Content Marketing Institute.
Industry-Specific Statistics
- AI reshapes marketing measurement from attribution to MMM, based on a 2026 study by IAB.
Regional or Geographic Statistics
- Three quarters of US marketers report cost savings from AI, based on a 2026 study by Adobe.
Audience and Behavioral Statistics
- Purchase decisions increasingly mediated by Generative AI and agents, based on a 2025 study by Kantar.
- AI users delegate purchase support as the norm, based on a 2025 study by Kantar.
Additional Adoption Statistics
- 33% plan to increase investment in events and experiential marketing alongside AI, based on a 2025 study by Content Marketing Institute.
References
- https://www.adobe.com/uk/acrobat/resources/ai-marketing-trends.html
- https://thedigitalelevator.com/blog/content-marketing-stats/
- https://www.kantar.com/campaigns/marketing-trends
- https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025
- https://www.marketingdive.com/news/marketing-predictions-for-2026/809124/
- https://www.aidigital.com/blog/ai-in-digital-marketing
- https://www.iab.com/insights/2026-state-of-data-report/