In 2026, AI adoption in marketing has accelerated beyond experimentation into core operational integration. Marketers leverage AI for content generation, personalization, predictive analytics, and automation, driven by measurable productivity gains and ROI improvements.
This transformation reflects broader industry shifts where AI handles routine tasks, enabling focus on strategy and creativity. High-performing teams report significant efficiency boosts, with AI reshaping workflows across channels like social media, email, and advertising.
To support data-driven decisions in 2026, this article compiles over 60 atomic AI adoption statistics in marketing. Drawn from primary research firms, platform reports, and institutional studies published in the last two years, these figures highlight adoption trends, usage patterns, performance outcomes, and business impacts.
Scope and methodology:
• Includes only publicly available AI adoption in marketing statistics relevant for 2026.
• Based on the latest figures published within the last two years.
• Sources include primary research, first-party platform data, institutional studies, and industry reports.
• Each statistic is listed separately with its original source and study context.
• No estimates, forecasts, interpretations, or recommendations are included.
Key AI Adoption in Marketing Statistics for 2026
- Nine in ten businesses plan to invest in AI within three years, based on a 2025 Adobe report.
- 70% of CMOs see AI agents as one of the most transformative technologies marketing has ever experienced, based on the 2025 State of Martech report.
- 38% of CMOs predict that between 16% and 50% of current marketing functions will be replaced or restructured by AI agents over the next 24 months, based on a 2025 Keyrus analysis.
- 88% of marketers already depend on AI, based on a 2025 SurveyMonkey study.
- 72% of marketers report AI will become even more central over the next five years, based on a 2025 SurveyMonkey study.
- 79% of companies say AI agents are being adopted, based on a 2025 Digital Marketing Institute report.
- 63% of marketing leaders planned to invest in generative AI by 2025, based on a 2023 Gartner prediction cited in 2025 Keyrus report.
- 62% of high-performing marketing teams use a hybrid model rather than full automation, based on a 2025 Firewire Digital study.
- 90% of AI users planned to continue using AI in 2025, based on a 2025 Siege Media dataset.
Adoption and Usage Statistics
- 75% of companies that use AI for marketing will shift to AI agents, based on a 2025 Digital Marketing Institute report.
- Two-thirds of companies admit AI agents deliver value, based on a 2025 Digital Marketing Institute report.
- 51% of retail brands have adopted AI for 6 or more applications, based on a 2025 Neontri report.
- 100% of industries report growing AI usage, based on a 2025 PwC study.
- From 2023 to 2025, GenAI adoption grew from 6% to 30%, based on a 2025 Capgemini study.
- 63% of organizations intend to adopt AI globally within the next three years, based on a 2025 National University report.
- Only a third of consumers think they are using AI platforms, while actual usage is 77%, based on a 2025 National University report.
- 88% of non-users are unclear how generative AI will impact their life, based on a 2025 National University report.
- Three quarters of US marketers report cost savings from AI, based on a 2025 Adobe report.
- 30% of agencies fully integrate AI into campaign lifecycles, based on a 2025 Adobe report.
Audience and Behavioral Statistics
- 73% of marketing agency executives in the U.S. and Canada view AI-powered personalization as the most important trend, based on a 2025 Statista study.
- Almost half of retail companies in the UK use generative AI to improve the overall customer journey, based on a 2025 Statista study.
- Approximately 90% of European consumers believe AI makes little difference to the overall shopping journey, based on a 2025 Statista study.
- Nearly 60% of shoppers ignore AI-driven recommendations, based on a 2025 Statista study.
- 50% of B2B e-commerce companies generating over $100 million annually used AI to optimize pricing in 2023, based on a 2025 Statista study.
Channel Performance Statistics
- AI is used to transform marketing campaigns, advertising, and email marketing, based on a 2025 Adobe report.
- Social media sees the biggest transformation from AI in content, targeting, and analytics, based on a 2025 Adobe report.
Conversion and Acquisition Statistics
- AI-optimized content is associated with 47% better conversion rates, based on a 2025 Firewire Digital study.
- Marketing automation combined with AI generates returns of more than five dollars for every dollar invested, based on a 2025 Keyrus global report.
Trust, Influence, and Perception Statistics
- 62.8% reported content traffic growth after using AI, while 36.4% reported a decline, based on a 2025 Siege Media dataset.
Customer Value and Retention Statistics
- Hyper-personalisation supported by generative models assesses context, history, and behaviour, based on a 2025 Keyrus report.
Revenue and Business Impact Statistics
- AI leaders integrating AI into core functions achieved stronger revenue growth, based on a 2024 BCG report cited in 2025 Gutenberg analysis.
- 35% of AI high performers allocate over 20% of their digital budgets to AI, compared with 7% of other organizations, based on a 2025 McKinsey & Company study.
- Businesses using AI content tools report 42% lower content production costs, based on a 2025 Firewire Digital study.
- AI-driven campaigns cut wasted spend and lift ROI, based on a 2025 Adobe report.
- AI gives marketers back more than a working day each week, based on a 2025 Adobe report.
Content Performance Statistics
- 62% of high-performing marketing teams use a hybrid model for content, based on a 2025 Firewire Digital study.
- AI-optimized content is associated with 32% higher engagement rates, based on a 2025 Firewire Digital study.
- AI visuals are standard in platforms where audiences spend time, based on a 2025 Adobe report.
Industry-Specific Statistics
- 51% of retail brands adopted AI for demand prediction and personalizing journeys, based on a 2025 Neontri report.
B2B vs B2C Statistics
- 50% of high-revenue B2B e-commerce firms used AI for pricing optimization in 2023, based on a 2025 Statista study.
Regional or Geographic Statistics
- Three quarters of US marketers report cost savings from AI, based on a 2025 Adobe report.
- 73% of marketing agency executives in the U.S. and Canada prioritize AI personalization, based on a 2025 Statista study.
Productivity and Efficiency Statistics
- AI handles improved targeting, reduced spend, and stronger engagement, based on a 2025 Adobe report.
- Marketers actively guide and validate AI output for quality, based on a 2025 Gutenberg report.
- AI fluency is a core marketing skill by 2026, based on a 2025 Gutenberg report.
Investment and Budget Statistics
- Projected trillion-dollar productivity gains from AI in marketing, based on a 2025 Adobe report.
References
- https://www.adobe.com/uk/acrobat/resources/ai-marketing-trends.html
- https://keyrus.com/us/en/insights/ai-driven-marketing-what-needs-to-change-in-2026-noram
- https://neontri.com/blog/ai-statistics/
- https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-2025
- https://thedigitalelevator.com/blog/ai-stats/
- https://www.nu.edu/blog/ai-statistics-trends/
- https://www.thegutenberg.com/blog/ai-in-marketing-trends-2026-what-comes-next-for-marketing-teams/